Therese Gutierrez
Media Investment Director (Philippines)
Taguig, Metro Manila
Summary
Accomplished Media Investment Director with a proven track record at GroupM, enhancing operational efficiency and fostering strategic partnerships. Expert in analysis and stakeholder management, I've driven significant revenue opportunities and mentored teams towards excellence. Skilled in project management and strategy, my leadership has consistently achieved business and client targets.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
Work History
Media Investment Director
GroupM
02.2023 - Current
- Provided valuable insights into market's media landscape by analyzing industry trends, company's media investment, market conditions, and other pertinent factors affecting investment decisions.
- Worked closely with CIO on managing Investment business by continuously looking for revenue opportunities and client benefits.
- Collaborated with senior leadership (agency heads and CIOs) to define strategic investments in order to achieve business and client targets.
- Managed team of 3 where I mentored junior staff members on industry best practices, fostering culture of continuous learning and professional development within team.
- Developed strong partnerships with industry partners to collaborate business ideas.
- Improved operational efficiency within team by implementing streamlined processes for deal analysis, evaluation, and execution.
- Monitored ongoing compliance with regulatory requirements to ensure adherence to applicable guidelines at all times.
Media Investment Associate Director
GroupM
08.2021 - 02.2023
Media Trading Manager
GroupM
05.2019 - 08.2021
Media Trading Officer
GroupM
05.2016 - 04.2019
Media Trading Associate
GroupM
02.2014 - 04.2016
Research Supervisor
TV5 Network
10.2010 - 10.2013
- Principal responsibility is to manage/supervised planning and implementation of TV audience and programming requirements of Content Group and other groups within TV5 Network
- Prepared and reports on Business Implications Through Audience Measurements at monthly business review meetings for benefit of Content, Sales, and Marketing Heads
- Assisted in development of Survey Questionnaire for all ad hoc and on-going studies spearheaded by Media5 Group for benefit of its third party suppliers
- In-charge of preparing Research based reports for Content, Sales, and Marketing groups
- Trained new members of team in proper use of Nielsen Proprietary Software and right approach to reading data on as-needed basis.
Client Service Executive
Nielsen Company
08.2008 - 10.2010
- Principal responsibility is to quality check and send daily Data Monitoring Reports internally and with various Ad agency partners
- Regularly monitored progress of data preparation; from Data Processing to Quality Control, to ensure on-time delivery to clients and partners
- Attended and managed client inquiries and requests
- Assisted in development and preparation of monthly, quarterly, and year-end reports, while working closely with Research Department
- Worked in close coordination with one of company’s biggest clients, GMA Network, and other major media agencies in Manila.
Education
Bachelor of Arts - Communication Arts
University of Santo Tomas
Manila, Metro Manila, Philippines 06.2004 - 03.2008
Skills
Analysis
Project Management
Partnerships
Strategy
Stakeholder Management
Timeline
Media Investment Director
GroupM
02.2023 - Current
Media Investment Associate Director
GroupM
08.2021 - 02.2023
Media Trading Manager
GroupM
05.2019 - 08.2021
Media Trading Officer
GroupM
05.2016 - 04.2019
Media Trading Associate
GroupM
02.2014 - 04.2016
Research Supervisor
TV5 Network
10.2010 - 10.2013
Client Service Executive
Nielsen Company
08.2008 - 10.2010
Bachelor of Arts - Communication Arts
University of Santo Tomas
06.2004 - 03.2008
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