Summary
Overview
Work History
Education
Skills
Software
Certification
Interests
Work Availability
Quote
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Hi, I’m

TITO BETHOVEN CULIBRA

Salesforce Certified Marketing Cloud Email Specialist
Minglanilla,Cebu
TITO BETHOVEN CULIBRA

Summary

Diligent Salesforce Certified Marketing Cloud Email Specialist experienced in the set-up of business units, their administration and work on the primary elements of Salesforce Marketing Cloud such as: Contact Builder, Content Builder, Email Studio, Journey Builder and Automation Studio.

As an adaptable Software Engineering Manager, with good project management abilities, ensured the development, testing and implementation of new and custom applications for research programs and pilots using the Salesforce CRM platform with a team of Salesforce certified admins, developers and QA’s.

An experienced leader of cross-functional teams to ensure quality solutions, on-time delivery and efficiency via thorough design and architecting, automation and application of best practices.

Overview

26
years of professional experience
3
Certificates
2
Languages

Work History

Optum Labs, Inc.
Cebu IT Park, Apas, Lahug, Cebu City, Cebu

Software Engineering Manager / SFMC Email Specialist
03.2017 - Current

Job overview

  • Maintained and administered Salesforce Marketing Cloud account for 90 users
  • Set up configurations for SF CRM and SFMC integration via MC Connect for 4 business units
  • Reviewed and finalized email contents, campaigns, journey development and prepared reports on subscribers’ engagement for various research programs’ outreach communications
  • Deployed on time or ahead of time, various program enrollment and kit orders processes using Salesforce CRM platform from 2017 to 2022
  • Provided business intelligence via published email engagement reports and dashboards
  • Mentored junior software engineers, providing careful guidance of development strategies and education on innovative development techniques.
  • Evaluated ongoing development efforts, providing feedback on potential methods of expediting completion and improving results.
  • Provided regular feedback to both junior engineers and senior leadership on individual performance metrics and observations.

Fortify Technologies Asia, Inc.
PEZA, Lapu-lapu City, Cebu

Operations and R&D Manager
04.2016 - 04.2017

Job overview

  • Ensured product development and operations at FTAI are in order within year
  • Supported development of custom ERP system in chocolate factories in Ghent, Belgium and Halle, Germany for six months
  • Developed with team best custom ERP and Production systems fitted for plant operations in one year
  • Achieved and maintained 100% on-time shipment of products to US for one year
  • Identified, developed and launched five innovative tools or systems to achieve product development targets in one year.

Fortify Technologies Asia, Inc.
Lapu-lapu City, Cebu

Rapid R&D Manager
10.2014 - 03.2016

Job overview

  • Collaborated with ODM partners and suppliers on technology and innovation to achieve product development in one year
  • Led and managed team of FW developers, consultants, database developers, electronic engineers, process engineers in cost-effective development of new products according to approved timeline
  • Completed development of 3 new improve activity trackers and receiver products within year

Fortify Technologies Asia, Inc.
Cebu City, Cebu

Project Manager
01.2014 - 10.2014

Job overview

  • Managed team of 16 FW developers, consultants, database developers, electronic engineers, process engineers in cost-effective development of new products
  • Completed 6 devices/product ready for sales, launching in US in 10 months
  • Achieved product development as per target unit cost of less than US$ 50
  • Developed database system to accommodate all data syncing from product devices within two years

SavvySherpa Asia, Inc
Cebu City, Cebu

Business Process and Research Engineer
07.2011 - 09.2014

Job overview

  • Supported and collaborated with US counterparts and manager in conducting technology and solutions research, data analysis and modeling, systems and business process improvement, web application development and enhancement
  • Delivered improved product value by driving continuous improvement, avoidance of waste (muda), and cycle time reduction in operations
  • Mentored three colleagues on SQL and helped hone their skills for work requirements
  • Interviewed and screened for hiring most effective telephony and communications engineer to help reduce company cost
  • Automated some surveys and operations data collection, harvesting and processing
  • Designed effective management reporting dashboard for client
  • Designed process and capacity calculation for start-up Toy product line
  • Presented Simulations for production line and online process enhancement
  • Analysis of client operations and inputs for improvement and enhancement
  • Worked with associated technology and software applications to manipulate and synthesize data for research projects.
  • Identified improvement opportunities and directed strategies for site implementation.

Lexmark Research & Development Corp
Cebu City, Cebu

Team Lead / SAP BI Analyst
02.2007 - 07.2011

Job overview

  • Supported Lexmark International for its new Global Supply Chain Organization with local Cebu Shared Services Center - Supply Chain Practices group via conducting performance management reporting and business practices analysis, and cross-geographies communications particularly with counterparts in NA, LAD, APG, EMEA geographies
  • Analyzed key performance indicators and prepared report presentation to top management as inputs for systems enhancement, as well as basis for operational performance improvement, and supported supply chain aspects, such as supply planning, order management, distribution, and transportation
  • Led and mentored team of analysts to deliver business intelligence reports; and as member of company’s Center of Excellence team, drove systems and process improvement for improved customer value
  • Involved in Lexmark's worldwide SAP ERP implementation through 4 releases, experienced with Functional Specification Design and Documentation, Configuration, Integration and Regression Testing, User Training and System Enhancements and Optimization, Incident Management (Remedy, HPQC)
  • Supported organization and various users as member of COE (Center of Excellence) for SAP Business Intelligence reporting
  • Trained in APICS Certified Supply Chain Professional program and passed certification examinations given last March 15, 2008, Cebu City
  • Trained in Windev 10 by PC Soft, Inc., software used in automated query and report generation automation in Orleans

Lexmark Research & Development Corp
Cebu City, Cebu

Performance Management Analyst
01.2007 - 01.2009

Job overview

  • Improved automation program for extraction of data and generation of reports using iSeries, ODBC, MS Excel and Windev 11
  • Reduced report generation lead-time for daily and monthly reports when Lexmark was still using AS400 / JD Edwards ERP system
  • Utilized MS Excel macros/VBA in automating data processing, formatting and calculations
  • Provided feedback to operation for improvement and process troubleshooting via KPI’s and scorecards.

TMX Philippines, Inc
Lapu-lapu City, Cebu

Direct Ship Industrial Engineer
07.2006 - 02.2007

Job overview

  • Provided industrial engineering support via work and time studies, layout designs, efficiency and conduct simulation studies during peak production period in Direct Ship Area
  • Improved resources’ utilization for boxing and shipping high technology watches and wrist instruments
  • Designed effective plant, line and workstation layout, which promotes efficient work environment resulting in good quality output
  • Developed tools for automating capacity assessment, computation and planning, machine efficiency, capacity and utilization
  • Developed simulation model of Direct Ship area using ProModel software
  • Assessed and analyzed picking system and provided recommendations to eliminate inspection stations by using pick-to-light concepts.

TMX Philippines, Inc
Lapu-lapu City, Cebu

Demand Fulfillment Coordinator
06.2005 - 06.2006

Job overview

  • Coordinated with overseas sales manager, sellers/distributors and distribution centers to fulfill customers' demands around the globe
  • Coordinated with Curaçao, N.V. and Asia Pacific Timex watch sellers groups for departmental direction and implementation of full review on current system for redesign, support, training, administration, and management using the following: Supply-demand analysis / Supply Chain Systems, Warehouse, Transport & Logistics Records, Inventory Control and Customer Service
  • Experienced the use of following business systems: Oracle 11i; i2 Systems (FP) Factory Planner; (DF) Demand Fulfillment; (WMS) Warehouse Management System, Forecasting.

Panyu Polardreams Gift Packing, Ltd
Guangzhou, Guangdong, PRC

Materials Planning, Procurement Supervisor
01.2004 - 01.2005

Job overview

  • Reviewed procurement process and sought out opportunities for systems improvements and purchasing cycle time reduction.
  • Sourced, purchased and scheduled movement of raw materials and finished goods in support of operational needs.
  • Negotiated complex corporate procurement contracts by working closely with internal and external contacts.
  • Analyzed data and identified lowest cost suppliers offering needed quality and delivery reliability.
  • Set up parts binning systems to facilitate customer release and inventory processing.
  • Coordinated expedited orders with manufacturing affiliates to meet demand.
  • Planned production schedules, taking employee production rates, company needs and seasonal changes into account.

Panyu Polardreams Gift Packing, Ltd
Guangzhou, Guangdong, PRC

Research and Development Project Engineer
01.2003 - 01.2004

Job overview

  • Performed duties in accordance with applicable standards, policies and regulatory guidelines to promote safe working environment.
  • Resolved problems, improved operations and provided exceptional service.
  • Used critical thinking to break down issues, evaluate solutions and make decisions.
  • Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
  • Prepared variety of different written communications, reports and documents to ensure smooth operations.

Panyu Polardreams Gift Packing, Ltd
Guangzhou, Guangdong, PRC

Senior Process and Industrial Engineer
01.2002 - 01.2003

Job overview

  • Provided engineering consultancy to local workforce of this multinational wood furniture and gift packing company with around 11,000 Chinese workers, to streamline manufacturing systems, cut development and production lead-time and cost, improve operations, logistics, delivery and shipment systems efficiency and meet Walmart, Home Depot, Sam’s order requirement
  • Coordinated with US Office Engineering and Design groups and included departmental direction and full review of current system, redesign, installation, engineering, implementation, support, training, administration, and management authority for:
  • Assisted US Product Design Head in project for transition from outdated organization wide MRP systems to highly functional, streamlined, and cost-effective ERP system, client-server technologies and business solutions that would improve efficiency, decrease cost and expenses, and optimized data integrity and safety
  • Promoted (January 2005) and participated in multifunctional continuous improvement teams that improved assembly and manufacturing quality and productivity
  • Promoted (November 2004) and provided support to Candle Factory production with the procurement of materials, calculations of requirements and delivery required date
  • Hired, trained and lead 10-person warehouse team
  • Promoted (May 2003) and reassigned for research and development of new product line: fragranced candle items, tea lights, aromatherapy items
  • Researched candle making techniques and providing samples from scratch
  • Have hands-on experience in candle research and development, process study, assembly and familiarity with lean manufacturing
  • Troubleshooted warehouse inventory system cycle count errors, actual inventory variance against records
  • Standardized warehouse inventory system.
  • Designed labor utilization standards to balance worker efficiency with employee satisfaction, increasing overall productivity and satisfaction.

TMX Philippines, Inc
Lapu-lapu CIty, Cebu

Senior Industrial Engineer
01.2001 - 01.2002

Job overview

  • Supported 5 production lines with 460 workers to determine problematic areas and implement solutions for optimized production.
  • Drafted equipment layout plans to enhance workplace efficiency for new and existing production floors.
  • Identified problems and recommended new processes to improve performance and reduce costs.

TMX Philippines, Inc.
Lapu-lapu City, Cebu

Industrial Engineer
01.1997 - 01.2001

Job overview

  • Handled the Operations Improvement Program -Cost Reduction Team and participated in continuous improvement teams that improved assembly and manufacturing quality and productivity
  • Updated plant layout drawings in AutoCAD for movement and rearrangement assessment, bidding and project documentation and for reference and management approval
  • Conceived and set up the Industrial Engineering Division Homepage in the Intranet providing the staff and personnel of other departments viewing and read access to IE programs and projects
  • Awarded Best Industrial Engineer of the Quarter YR 1999 for exemplary projects completed
  • Taught in TMX Academy (Workers’ Continuing Education)
  • MS Excel, MS PowerPoint, AutoCAD and Visio
  • Set-up common database for the IE Division to pool data on efficiency, headcount and layout
  • Promoted to IE 1 (1998) and successfully implemented the ANDON lights systems that provide downtime signals to management.

TMX Philippiunes, Inc.
Lapu-lapu CIty, Cebu

Jr. Industrial Engineer
01.1996 - 01.1997

Job overview

  • Conducted time study using work measurement tools to validate accuracy of labor standard time, layout designs, efficiency studies in production floor to support for manufacturing high technology watches and wrist instruments
  • Formulated random sampling procedures to recognize and curtail production weaknesses.
  • Leveraged statistical data on production failures to pinpoint and eliminate flaws in manufacturing processes.
  • Collected and organized data for use in key decision-making.
  • Designed labor utilization standards to balance worker efficiency with employee satisfaction, increasing overall productivity and satisfaction.
  • Generated detailed reports covering analysis of key data and outlining potential solutions.
  • Streamlined material handling and material flow procedures to reduce overall production times and shorten lead times on custom orders.

Education

University of San Carlos
Talamban, Cebu City, Cebu

Master of Engineering from Industrial Engineering
06.2016 - 10.2016

University Overview

1 semester only

unfinished

University of The Philippines
Lahug, Cebu City, Cebu 6000

Master of Management from Business Management
06.2009 - 06.2010

University Overview

2 semesters only

unfinished

INFORMATICS, School of IT
Cebu City

Certified Internet Professional Program from Information Technology
02.2002 - 02.2002

University Overview

Southwestern University
Cebu City, Cebu

Masters from Business Administration
09.1998 - 09.1999

University Overview

2 semesters only

unfinished

Leyte Institute of Technology (now Eastern Visayas State University
Tacloban City, Leyte

Bachelor of Science from Industrial Engineering
03.1991 - 03.1996

University Overview


  • Received Full-time Academic Scholar of the Rotary Club of Ormoc Bay
  • Awarded YMCA Outstanding Student
  • Awarded LIT 1996 Outstanding Student
  • Member of Student Publications Office

Skills

    HTML

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Software

Salesforce Marketing Cloud

Salesforce CRM

MS Excel

ProModel

SAP BI

JD Edwards / AS 400

ACAD / Visio

JIRA / Trello / Azure Boards

Certification

Salesforce Certified Marketing Cloud Email Specialist

Interests

Bicycling - Gravel Bike

Badminton

Bowling

Trading

Availability
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Quote

Each problem that I solved became a rule, which served afterwards to solve other problems.
Rene Descartes

Timeline

Software Engineering Manager / SFMC Email Specialist
Optum Labs, Inc.
03.2017 - Current
University of San Carlos
Master of Engineering from Industrial Engineering
06.2016 - 10.2016
Operations and R&D Manager
Fortify Technologies Asia, Inc.
04.2016 - 04.2017
Rapid R&D Manager
Fortify Technologies Asia, Inc.
10.2014 - 03.2016
Project Manager
Fortify Technologies Asia, Inc.
01.2014 - 10.2014
Business Process and Research Engineer
SavvySherpa Asia, Inc
07.2011 - 09.2014
University of The Philippines
Master of Management from Business Management
06.2009 - 06.2010
Team Lead / SAP BI Analyst
Lexmark Research & Development Corp
02.2007 - 07.2011
Performance Management Analyst
Lexmark Research & Development Corp
01.2007 - 01.2009
Direct Ship Industrial Engineer
TMX Philippines, Inc
07.2006 - 02.2007
Demand Fulfillment Coordinator
TMX Philippines, Inc
06.2005 - 06.2006
Materials Planning, Procurement Supervisor
Panyu Polardreams Gift Packing, Ltd
01.2004 - 01.2005
Research and Development Project Engineer
Panyu Polardreams Gift Packing, Ltd
01.2003 - 01.2004
INFORMATICS, School of IT
Certified Internet Professional Program from Information Technology
02.2002 - 02.2002
Senior Process and Industrial Engineer
Panyu Polardreams Gift Packing, Ltd
01.2002 - 01.2003
Senior Industrial Engineer
TMX Philippines, Inc
01.2001 - 01.2002
Southwestern University
Masters from Business Administration
09.1998 - 09.1999
Industrial Engineer
TMX Philippines, Inc.
01.1997 - 01.2001
Jr. Industrial Engineer
TMX Philippiunes, Inc.
01.1996 - 01.1997
Leyte Institute of Technology (now Eastern Visayas State University
Bachelor of Science from Industrial Engineering
03.1991 - 03.1996

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TITO BETHOVEN CULIBRASalesforce Certified Marketing Cloud Email Specialist