STEPHEN C. LU

Dynamic, top-performing professional with excellent communication and interpersonal skills and a reputation for authenticity and congeniality, along with solid academic credentials and a keen business instinct Immersion in the hospitality industry of the Philippines’ most popular Island destinations as an establishment manager has given him a frame of reference for marketing demographics, including preferences regarding social activities and functions, establishment ambience and experiential features A history of planning and executing marketing/advertising plans that encompass print, online and broadcast media communications Event staging background brought vast experience in conceptualizing, planning, organizing tours – local and international plus executing major festival events, which required expertise in event promotions, sponsorship marketing, people coordination and stage direction. Entertainment industry experience as a major label recording artist (Polygram Philippines), including engagements as product endorser for SAN MIGUEL BEER and Hammerhead Jeans & Shirts. Engagements with both international and local entertainment and radio networks such as MTV, Channel V, NU107 and PROBE Productions for event and media promotions Established sponsorship relations with FORTUNE 500 companies like San Miguel Corporation, McDonalds, URC, and UNILAB for event support Insightful and savvy at conceptualizing and developing events and marketing strategies gleaned directly from consumer experiences Knowledgeable in hotel revenue management and resort management; expertise includes experience in restaurant and bar operations, along with a rich background in island venue hospitality business networking in both Puerto Galera, Mindoro Oriental, Boracay Island & Siargao Island Adept at assessing problems and instituting solutions that improve workplace efficiency, morale and sales revenues Managed operations of a Philippine furniture export manufacturing company with annual sales of $500,000 and a workforce of up to 100 employees.

• Title: Managing Partner/General Manager
• Date of Birth: 08/26/63

• Expertise in customizing corporate programs by conceptualizing, identifying, planning, coordinating, and executing – tactical and logistical matters that meet the clients' strategic business & event objectives.
• Expert level written and verbal communication skills, strong decision-making ability and attention to detail.
• Computer literate, MS Office, Adobe Photoshop, Adobe Premier (Video Editing), Pro Tools (Sound Recording).
• Web marketing savvy. Social Media Management, Online Monetization, Google Ad Words, Search Engine Optimization, etc.
• Extensive background in the video production process (script to screen, including video camera operation, video editing and computer graphics skills).
• Sound engineering background and album production projects.
• Skill in organizing resources and establishing priorities.
• Ability to effectively and efficiently handle multiple, simultaneous, and complex tasks and projects.
• Ability to supervise and train employees to develop an aptitude for organizing, prioritizing, and scheduling work assignments.