Shirene Alexandra Macapinlac
Brand Manager
Paranaque
Summary
Dedicated and results-driven retail professional with over 15 years of experience in driving brand sales growth and initiating and executing marketing plans.
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Hardworking, articulate team builder motivational in maximizing personnel performance and surpassing business objectives.
Known for a strong work ethic, reliability, and an unwavering commitment.
Looking to leverage extensive retail and marketing experience and leadership skills to contribute to the success of a forward-thinking organization.
Overview
15
15
years of professional experience
Work History
Brand Manager - Tommy Hilfiger
Stores Specialists Inc.
09.2022 - Current
- Creates annual sales, marketing and advertising plans to ensure continuous improvement and expansion of brand in the Philippine market
- Prepares sales and inventory reports to come up with purchasing plan to maintain proper stock flow in all store locations
- Works closely on all marketing, advertising, PR, events and client relation activities of brand.
- Seasonal purchasing of merchandise to be sold in the Philippines and carefully selects what is appropriate for our market
Brand Manager - Cartier
Stores Specialists Inc.
11.2019 - 09.2022
- Creates annual sales, marketing and advertising plans to ensure the continuous improvement of the brand to be up to par with the other luxury brands in the retail market
- Prepares sales and inventory reports to come up with a purchasing plan to maintain a proper stock flow in all boutiques
- Supervises all marketing, advertising and client relation activities of the brand.
Brand Manager - Charriol & Montblanc
Stores Specialists Inc.
05.2015 - 10.2019
- Created annual sales, marketing and advertising plans to ensure continuous improvement of brands to stay relevant in retail market
- Prepared sales and inventory reports to come up with purchasing plan to maintain proper stock flow in all 16 stores.
Brand Assistant/Associate Brand Manager - Charriol
Stores Specialists Inc.
02.2010 - 05.2015
- Conceptualized promotional ideas to generate sales
- Monitored Sales and inventory in order to properly place new orders of merchandise to be sold in stores
- Prepared daily, weekly, monthly and yearly sales reports
- Assisted in all marketing and advertising efforts of the brand.
Marketing Assistant
Guess USA
9 2008 - 1 2010
- Handled and supervised promotional events
- Conceptualized new promotional ideas
- Sourced promotional items
- Was in charge of clothes sponsorship for celebrities
- Assisted on product features for magazines and broadsheets
- And supervised collateral replacements in stores.
Education
Bachelor of Arts - Mass Communication
St. Scholastica's College
Manila, Metro Manila, Philippines 03.2024 -
Skills
Microsoft Word
Microsoft Excel
Microsoft Powerpoint
JDA/Pentaho System
Audio and Video Editing
Adobe Photoshop
Canva
SAP
Personal Information
- Place of Birth: California, USA
- Date of Birth: 09/18/87
- Gender: Female
- Nationality: American
- Marital Status: Married
References
- Julie Ventura, 09178339911 - California Clothing Inc.
- Luzanne Manlapit, 09209064864 - Stores Specialists Inc.
Timeline
Bachelor of Arts - Mass Communication
St. Scholastica's College
03.2024 -
Brand Manager - Tommy Hilfiger
Stores Specialists Inc.
09.2022 - Current
Brand Manager - Cartier
Stores Specialists Inc.
11.2019 - 09.2022
Brand Manager - Charriol & Montblanc
Stores Specialists Inc.
05.2015 - 10.2019
Brand Assistant/Associate Brand Manager - Charriol
Stores Specialists Inc.
02.2010 - 05.2015
Marketing Assistant
Guess USA
9 2008 - 1 2010
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