Shiela Mira Ortega
Calamba City
Summary
As a results-driven digital marketing expert with over 10 years of experience spanning strategic content development, media planning, and campaign execution, I am seeking an opportunity with a company that values personal growth and fosters long-term professional relationships.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Digital Media Specialist
Freelance
05.2022 - Current
- Builds and maintains visibility through strong, cohesive brand identities across digital channels
- Develops cross-channel campaigns, incorporating SEO, SEM, email marketing, social media advertising, and content marketing to deliver measurable results.
- Utilizes data-driven insights and analytics tools to monitor performance, identify opportunities, and continuously optimize strategies for improved ROI.
- Drives customer acquisition and retention through targeted PPC, display advertising, and programmatic media buying.
- Partners with clients and cross-functional teams to align marketing efforts with business goals, ensuring cohesive messaging and branding.
Digital Marketing Head
Dynamic Trestia, Inc.
09.2020 - 05.2022
- Develops, implements, and optimizes comprehensive digital marketing strategies to enhance brand visibility and drive business growth.
- Leads and mentors a high-performing digital marketing team, fostering collaboration and professional development.
- Oversees and manages multi-channel digital marketing campaigns, including SEO, SEM, social media, email marketing, and display advertising.
- Tracks, analyzes, and reports on key performance metrics (KPIs) and ROI to measure the effectiveness of marketing initiatives.
- Prepares and manages the digital marketing budget, ensuring efficient allocation of resources to maximize impact.
- Strategizes and creates engaging, high-quality online content tailored to target audiences.
- Monitors and optimizes website performance through advanced SEO techniques and Google Analytics insights.
Senior Digital Marketing Lead
EMAPTA Offshore Staffing
01.2020 - 07.2020
- Leads multi-channel digital marketing campaigns, driving consistent growth in website traffic and online sales through data-driven strategies.
- Managse and mentors a team of marketing professionals, fostering collaboration and ensuring timely execution of campaigns.
- Optimizes organic search performance with updated SEO strategies, resulting in measurable increases in traffic and conversion rates.
- Implement A/B testing for email and paid advertising campaigns, improving click-through rates and campaign effectiveness.
- Monitors and analyzes digital marketing metrics to refine strategies, ensuring alignment with company goals and measurable results.
Digital Marketing Manager
Uniserve IT Solutions
10.2018 - 10.2019
- Develops digital marketing strategies, and executes innovative integrated marketing campaigns designed to acquire new clients and build brand awareness
- Drives social media and influencer strategy and execution through content development, building relationships with influencers, and establishing a strong ambassador program
- Manages all digital marketing opportunities, including the website, SEO, email, and other marketing campaigns
- Ensures consistent end-to-end consumer experience
- Drives effective management of budget and ROI
Senior Digital Media Associate
TeamAsia
11.2014 - 10.2018
- Generates marketing strategies and creates content for social media marketing campaigns
- Manages social media influencers’ overall campaign engagement
- Designs user experience wireframes for websites
- Plans, devises, and monitors online advertisements in the Google Search and Display Network
- Handles client servicing for assigned accounts
PRWeb Editor
Vocus
02.2013 - 09.2014
- Reviews press release submissions on a daily basis
- Edits press releases for spelling, grammar, clarity, accuracy, objectivity, inoffensive material, etc
- In images, links, and content
- Formats, approves, and scores press releases based on the quality of the news content
- Ensures the integrity of the PRWeb brand by applying the editorial guidelines and standards
SEO One-Way Link Placement Team Auditor
Endless Rise
05.2012 - 12.2012
- Assures all the campaigns done by team members are of high quality and devoid of errors
- Sets content standards based on company directions
- Ensures all team members adhere to the organization’s technical standards
- Provides feedback, coaching, and training
- Helps direct overall team efforts
SEO One-Way Link Placement Writer
Endless Rise
09.2011 - 05.2012
- Applies White-Hat technique for Off-Page SEO
- Builds high-quality links through contact acquisition and content generation based on legitimate online marketing guidelines
- Responsible for commenting in blogs, participating in forums and Q&A sites
Intern
Philippine Presidential Communications Office (PCOO)
12.2010 - 03.2011
- Writes news for radio broadcast
- Assists in research of various topics for the Philippine Broadcasting Service – Bureau of Broadcast Services
- Develops content for speeches, official press releases, and official publications
Education
Bachelor of Arts - Broadcast Journalism
De La Salle University – Dasmariñas
Dasmarinas, Province Of Cavite, Philippines03-2011
High School Diploma -
Colegio De San Juan De Letran-Calamba
Calamba, Province Of Laguna, Philippines03-2007
Skills
- Strategic Content Development:
- Media Planning:
- Search Engine Optimization (SEO)
- Paid Advertising (PPC):
- Social Media Marketing
- Email Marketing
- Data Analytics
- Conversion Rate Optimization (CRO)
- Content Marketing
- Marketing automation
- Pre, Post, and Intra Production for TV and radio
- Desktop Publishing and Multimedia Production
- Quality audit and coaching for results
- Highly capable of both oral and written communication in English and Filipino
Certification
- Google Ads Certified Professional
- Facebook Digital Marketing Associate
- Microsoft Office365 Solutions Associate
- Connectwise Manage Certified Engineer
- ETS English Proficiency: C2 - Proficient User (Mastery)
- Professional Proficiency in English for Test of English for International Communication (TOEIC)
References
Ms. Aileen D. Sabiaga
Freelance Digital Media Marketing Consultant
+63.995.914.0070 | info@allysabiaga.com
Ms. Stephanie S. Francisco
ssfrancisco@teamasia.com
+63.917.300.9230
Ms. Razielle A. Bayas
raziellebayas@isentia.com6
+63.908.815..0694
Timeline
Digital Media Specialist
Freelance
05.2022 - Current
Digital Marketing Head
Dynamic Trestia, Inc.
09.2020 - 05.2022
Senior Digital Marketing Lead
EMAPTA Offshore Staffing
01.2020 - 07.2020
Digital Marketing Manager
Uniserve IT Solutions
10.2018 - 10.2019
Senior Digital Media Associate
TeamAsia
11.2014 - 10.2018
PRWeb Editor
Vocus
02.2013 - 09.2014
SEO One-Way Link Placement Team Auditor
Endless Rise
05.2012 - 12.2012
SEO One-Way Link Placement Writer
Endless Rise
09.2011 - 05.2012
Intern
Philippine Presidential Communications Office (PCOO)
12.2010 - 03.2011
Bachelor of Arts - Broadcast Journalism
De La Salle University – Dasmariñas
High School Diploma -
Colegio De San Juan De Letran-Calamba
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