Shiela May Testa
Quezon City, Metro Manila
Summary
Accomplished National Sales Manager successful at cultivating and leading high-performance teams. Bringing 10-year history of exceeding sales benchmarks, maximizing profits and acquiring valuable new customers.
Overview
1
1
year of professional experience
Work History
National Sales Manager
PPC Asia
06.2023 - Current
- Provide sales guidance, trend analysis and market intelligence within PPC Asia to ensure proactive approaches to customer and business challenges.
- Implemented rigorous performance metrics to assess team progress and drive accountability, leading to continued success in revenue generation.
- Empowered and led driven sales team to build product awareness and exceeded revenue targets.
- Expanded market share by identifying untapped markets and devising tailored strategies to target them effectively.
- Managed accounts to retain existing relationships and grow share of business.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Attended events, training seminars, and manufacturer product showcases.
- Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
- Met with customers to give sales presentations, negotiate contracts and promote services.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Delivered comprehensive sales presentations, showcasing the company''s products and services to secure new business contracts.
- Liaised with marketing and product development departments to maintain brand consistency.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
- Implemented data-driven decision-making processes for optimizing sales performance and targeting new opportunities.
- Oversaw annual budget planning for the national sales department, ensuring alignment with corporate objectives and resource allocation optimization.
- Established strong partnerships with channel partners for seamless distribution of products across various regions.
- Created customized solutions for unique client needs resulting in increased customer satisfaction.
- Led contract negotiations with clients, securing favorable terms that contributed to overall company profitability.
Retail Sales and Marketing Head
Ecooil Petroleum Philippines Inc.
- Handles the sales and marketing of 150 stations
- Financial Management - attains accounts receivables standard and implements trade support programs within the pre-approved standards.
- Played a key role in the company''s strategic planning process by providing input on growth opportunities and potential challenges based on market analysis.
- Conducted market research to identify opportunities for expansion and growth in existing territories.
- Developed targeted marketing campaigns for specific industry segments, leading to increased brand awareness and lead generation.
- Cultivated a network of industry contacts that contributed to business development efforts and partnership opportunities.
- Contributed valuable insights during executive meetings through analysis of competitor activity, consumer behavior patterns and emerging trends.
- Increased sales revenues by developing and implementing strategic marketing plans.
Business Manager
Ecooil Petroleum Philippines Inc.
- Manage retail gasoline stations in North Luzon
- Provide business consultancy to dealers on the internal management of the gasoline stations.
Territory Manager
Unioil Petroleum Philippines Inc.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
- Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
Commercial Accounts Manager
Phoenix Petroleum Philippines Inc.
- Streamlined account management processes for improved efficiency and productivity.
- Conducted regular reviews of commercial accounts to identify opportunities for improvement or additional services offerings.
- Assisted in the development of marketing campaigns targeting prospective commercial clients, generating increased business leads and conversions.
- Increased client satisfaction by effectively managing commercial account portfolios and providing exceptional customer service.
- Coordinated with credit management teams to evaluate credit risks associated with new or existing commercial accounts accurately.
- Devised innovative product/service bundles that provided added value for our customers while optimizing revenue streams internally as well.
- Actively participated in industry events, conferences, and networking opportunities to both stay abreast of market trends and build our organization''s presence within the community.
- Developed strong relationships with clients, resulting in enhanced business growth and revenue generation.
Business Development Executive
SGS Philippines Inc.
- Obtains prospect information through market research
- Facilitates and develop business through the SGS Academy.
- Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Increased client base by identifying and pursuing new business opportunities through market research and networking.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Leveraged CRM tools to track leads and analyze data, optimizing sales efforts for maximum return on investment.
- Delivered presentations at industry conferences, raising company profile and attracting potential clients.
- Provided exceptional customer service by promptly addressing client concerns and resolving issues as they arose.
Cost Accountant
Coca-Cola Bottlers Business Services
- Interacts with clients and customers while developing positive relationships and maintaining high customer standards with a focus on problem solving.
- Conducted in-depth variance analysis to identify root causes of discrepancies between actual results versus projections, informing corrective actions as necessary.
- Strengthened internal controls by reviewing existing processes and recommending enhancements to safeguard company assets.
- Developed customized financial models for more accurate forecasting of business performance, aiding strategic planning efforts.
- Provided valuable insights into production efficiency by analyzing manufacturing process costs against industry benchmarks.
Education
San Beda College - Manila
College of the Holy Spirit Manila
Sta. Catalina College
Skills
- Sales Presentations
- Market development
- Forecasting
- Account Retention
- Training and coaching
- Key Account Management
- Client Relations
- Team Development
- Networking expertise
- Sales Strategies
- Account Servicing
- Strategic Planning
Personal Information
Age: 31
Timeline
National Sales Manager
PPC Asia
06.2023 - Current
Retail Sales and Marketing Head
Ecooil Petroleum Philippines Inc.
Business Manager
Ecooil Petroleum Philippines Inc.
Territory Manager
Unioil Petroleum Philippines Inc.
Commercial Accounts Manager
Phoenix Petroleum Philippines Inc.
Business Development Executive
SGS Philippines Inc.
Cost Accountant
Coca-Cola Bottlers Business Services
San Beda College - Manila
College of the Holy Spirit Manila
Sta. Catalina College
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