Hi, I’m
SHERLEY TAYAG SAGUINSIN
Pricing And Account Management
Sta. Cruz
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
23
years of professional experience
Work History
Container Bridge Phils. Inc.
Pricing and Account Management Head
12.2025 - Current
Job overview
- Delivered services to customer locations within specific timeframes.
- Developed and maintained courteous and effective working relationships with colleagues and customers.
- Dedicated to enhancing team performance and driving business success.
- Overseeing the individual performance of the pricing staff and supervisor.
- Sourcing of new vendors / suppliers
- Develop and implement pricing models for freight, transportation, and supply chain services.
- Ensure pricing aligns with business goals, customer expectations, and market trends.
- Conduct detailed cost analysis for transportation, warehousing, customs clearance and other logistics services.
- Benchmark pricing strategies against competitors to maintain a competitive edge.
- Work closely with sales teams to develop customer-specific pricing solutions.
- Partner with operations teams to ensure pricing strategies reflect real-time logistics constraints.
- Lead contract negotiations and pricing discussions with key clients and vendors.
- Ensure pricing policies adhere to regulatory and compliance standards.
- Identify potential risks in pricing models and develop mitigation strategies.
- Maintain transparency in pricing structures to avoid legal or contractual disputes.
- Rate negotiation and relationship development with partners or overseas agencies.
Airspeed International Corporation
Account Management Manager
07.2023 - 12.2025
Job overview
- Head of Account Management Team
- Serving as a control tower and coordinating with partners around the world.
- Aligns the processes of the Account Management Department with other departments to avoid customer confusion and improve the service efficiency of the AM Department.
- Monitors the sales performance of the Account Management officers and recommends relevant personnel action in cases of quota shortfalls and other sales behavior.
- Ensures that all client procedures are completed and that the client requirements are met.
- Suggest any changes that may enhance or improve both the working practices and the quality of the products and services.
- Manages the daily operations of the AM Department.
- Supervises the Account Management Officers in their daily tasks.
- Participate in the management review meetings.
- Ensure that all information handled is managed according to the company's information security policy.
- Perform other tasks that may be assigned from time to time.
- Coordinates with the other departments and branches to develop in-house sales leads and leads provided by international partners and agents.
- Handling agency agreements and maintaining a master list of partners and agents.
SeaRates by DP World
Team Leader
06.2022 - 11.2022
Job overview
- Managing a team, coaching and evaluating performances.
- Monitoring activities of ISs and validating the CRM system.
- Familiarity in using Sales Force, Dynamics 365 and some lead generating tools.
- Utilizing different platforms and building relationship with agents / suppliers.
- Set clear team goals and KPIs / KRAs
- Updating and maintaining the vendor management system.
- Assign duties to specific members based on role and skills.
- Oversee day-to-day teams’ operation and performance.
- Conducting performance reviews and sharing feedback with both upper management and team members.
- Listen to team members’ feedback and resolve any issues or conflicts.
- Assigning duties to staff during their shifts.
- Organizing shift schedules for team members.
- Monitoring attendance, tardiness and time off.
- Training new and current members about tasks.
- Securing new business for PH Team.
- Handling customer issues and managing conflicts.
- Oversee and manage EMEA (Europe, Middle East, and Africa) portfolio / leads.
Encora Phils., Inc / SeaRates by DP World
Sales Account Manager
06.2021 - 06.2022
Job overview
- Maintaining assigned accounts and providing ongoing customer support.
- Developing and implementing sales strategies around the provision of logistical services.
- Identifying and contacting prospective customers to promote logistical services and negotiate offers.
- Input and type of sales activities utilizing the CRM system
- Research into reliable shipping agents
- Addressing customer concerns and finding solutions for complex logistical challenges.
- Assessing customer needs and determining suitable modes of transportation that aligns with cost and timeframe expectations.
- Collaborating with other departments to optimize logistical services and arrange shipment and transportation details with carrier agents.
- Developing and maintaining an effective carrier network and excellent customer relationships.
- Process shipments in line with Company standards about accuracy and expected productivity as measured by Key Performance Indicators.
- Overseeing the sales team, documenting processes, and preparing executive reports.
- Select carriers and negotiate routes and rates.
- Supervise all types of logistics services arranged by the team as well as customer services.
- Lead the assigned team and organize its performance and reporting.
- Respond to any issues or complaints.
- Work with other departments involved in procedures and operations.
- Update and evaluate metrics to assess performance and implement enhancements.
BPI Philam Life Assurance Corporation, Manila
Senior Financial Advisor
06.2016 - 06.2021
Job overview
- Established relationships with in-branch bank partners.
- Solicited new business, up-sell and cross-sell products and services to bank customers.
- Assisted customers with queries and performed other after-sales tasks.
- Helped clients to uncover needs such as education expenses, health preparation, and retirement reservations.
- Educated clients about investment options and potential high risks for long-term plans.
- Monitored clients’ accounts and analyzed if changes are needed to improve account performance
- Prepared reports created business plan and executed solution to hit annualized target.
Hanjin Phils., Inc., Manila
Sales Manager
06.2013 - 11.2015
Job overview
- Managed shipments daily, including procurement of capacity and negotiation of favorable pricing to increase revenue growth.
- Delivered operational excellence to customers, agents and suppliers.
- Communicated clearly and efficiently with external clients, inter-department, and other offices.
- Promoted products and services, to new and existing customers
- Followed up on potential prospects to increase the number of customers
- Prepared weekly and month-end sales reports
- Executed business development to 'hunt' for new accounts.
- Developed and introduced sales strategies and marketing plans.
- Negotiated, updated, and filed RFA’s (Rate File Agreement)
Kerry-Aboitiz Phils., Inc.
Sales Manager
04.2011 - 05.2013
Job overview
- Managed team of Customer Service and Account Executives.
- Monitored teams’ production to attain the yearly targets.
- Developed business plan and sales strategy for the market that ensures the attainment of company sales goals and profitability.
- Handled customers’ escalated concerns and secured proper solutions to address the issue.
- Identified business trends, forecast demand, and prepared annual sales budget.
- Gathered market information to create offers that will boost the company margins and beat competitors
- Created business objectives by identifying products and pricing to meet customer needs.
Royal Cargo Combined Logistics Inc.
Account Manager
09.2008 - 08.2012
Job overview
- Maintained and developed relationships with existing customers to expand the business.
- Developed and scouted potential customers to increase the portfolio.
- Negotiated rates and secured contracts with customers and agents.
- Attended trade fairs, exhibits, and events to promote the company.
- Advised forthcoming product developments and discussed special promotions.
- Reviewed own sales performance and applied strategies to meet or exceed targets.
- Assured a clear understanding of customers’ businesses and requirements.
- Established accurate, rapid cost calculations, and provided customers with quotations.
Kuehne-Nagel Inc.
Airfreight Account Executive
05.2007 - 08.2008
Job overview
- Handled existing clients under the Airfreight department.
- Increase the number of clients to grow the portfolio.
- Presented reports, pipelines, and strategies to the management.
- Provided best service solutions to every customer's need.
- Point of contact between the company and its customers and clients in organizing requests and needs.
- Guarantee customer satisfaction by staying ahead and anticipating their needs.
- Understand customer needs and wants to create projects and strategies in meeting them.
- Ensured smooth implementation and account set-up.
- Completes maintenance, problem resolution and sales management of client portfolio.
- Monitored sales and updating reports.
- Focused on retaining and penetrating active clients in portfolio.
TNT Express Worldwide Inc.
Territory Manager
06.2004 - 04.2007
Job overview
- Tasked to sell courier products/services to prospective companies.
- Regularly monitored territory sales with Salesforce, ensuring targets were on track to achievement and adapting where required.
- Liaised with potential customers to determine needs and provide recommendations.
- Determine prospect needs to provide information on suitable products and services.
- Demonstrated products to show potential buyers benefits and advantages and encourage purchases.
- Prepared quotes with accurate and competitive pricing to drive conversion.
- Developed engaging sales pitches to promote products and services of company.
- Participated in sales training and workshops to amplify skills and leverage productivity.
- Developed compelling presentation to communicate product quality.
- Responsible for the sales process from the initial point of contract (lead generation), presentations and proposals, through contract negotiations and execution.
- Worked closely with the operational and tele services teams, utilized relationships to ensure that product implementation schedules are met.
- Maintained existing customers, researched competitors’ information and implemented marketing promotions.
ADD Force Personnel Services Inc.
Recruitment Consultant
12.2003 - 05.2004
Job overview
- Managed interview process on behalf of clients and candidates, maintaining appropriate confidentiality with both parties.
- Advertised and managed position listings, organizing interviews with suitable applicants.
- Interviewed potential candidates, taking accurate notes to determine suitability for available positions.
- Headhunted candidates by identifying and approaching targeted individuals to client specifications.
- Used candidate databases to match right person to client role requirements.
- Prepared CVs and correspondence to forward to clients regarding suitable applicants.
- Headhunted, identified, screened, and shortlisted, interviewed, and referenced suitable candidates for specific job orders.
- Searched for possible candidates to fill in clients’ job orders.
- Conducted preliminary interviews and exams for qualified individuals.
- Ensured applicants qualifications are properly matched with the clients’ requirements.
SPI Technologies Inc.
Call Quality Verifier
10.2002 - 11.2003
Job overview
- Monitoring recorded sales/calls from different call centers.
- Assessed agent performances, in terms of product presentation, resolving issues, answering customer questions, and time length of for the response.
- Monitoring trends such as month-over-month agent performance metrics to improve customer relations.
- Design evaluation programs to maintain the quality of each sales call.
Education
PUP Graduate School
Undergraduate from Industrial Psychology
01.2004
University Overview
12 units
City College of ManilaManila
Bachelor of Science from Psychology
01.2002
University Overview
Graduate
Skills
Friendly, positive attitude
Teamwork and collaboration
Customer service
Team management
Flexible and adaptable
Multitasking Abilities
Supervision and leadership
PERSONAL INFORMATION
- Date of Birth: January 29, 1983
- Age: 43
- Civil Status: Widow
- Nationality: Filipino
- Sex: Female
Timeline
Pricing and Account Management Head
Container Bridge Phils. Inc.
12.2025 - Current
Account Management Manager
Airspeed International Corporation
07.2023 - 12.2025
Team Leader
SeaRates by DP World
06.2022 - 11.2022
Sales Account Manager
Encora Phils., Inc / SeaRates by DP World
06.2021 - 06.2022
Senior Financial Advisor
BPI Philam Life Assurance Corporation, Manila
06.2016 - 06.2021
Sales Manager
Hanjin Phils., Inc., Manila
06.2013 - 11.2015
Sales Manager
Kerry-Aboitiz Phils., Inc.
04.2011 - 05.2013
Account Manager
Royal Cargo Combined Logistics Inc.
09.2008 - 08.2012
Airfreight Account Executive
Kuehne-Nagel Inc.
05.2007 - 08.2008
Territory Manager
TNT Express Worldwide Inc.
06.2004 - 04.2007
Recruitment Consultant
ADD Force Personnel Services Inc.
12.2003 - 05.2004
Call Quality Verifier
SPI Technologies Inc.
10.2002 - 11.2003
City College of Manila
Bachelor of Science from Psychology
PUP Graduate School
Undergraduate from Industrial Psychology