Shaquiel Segarra

Designs, develops, implements, and monitors advertising and marketing strategies/initiatives that increase customer traffic and sales based on comprehensive marketing research and understanding of the mall's customer base.

• Build interest in consumers by employing marketing techniques through various types of media.

• Researching and analyzing market trends and competitors

• Work marketing head to develop event strategy

and objectives; spearhead initiatives to meet objectives based on lead generation, customer advocacy, and more

• Leads and manages events and tradeshow strategy, including but not limited to: identifying key events, internal/external team coordination, maintain pre- and post-show communication, and event attendance. These are but not limited to the mall's events and advertising campaigns;

implementation of system-wide requirements for promotions, activations and management activities; and sponsorships.

• Tracking effectiveness of marketing campaigns both digital and on ground and reporting findings to the executive team.

• Work with creative agencies to ensure event display accurately represents Cyberzone brand

• Working closely and extensively with the marketing manager/senior manager to set the marketing strategy for the Cyberzone brand

• Negotiate and execute contracts for large- and small-scale events

Assists the Marketing Manager in managing the mall's event management activities, implements system-wide mall marketing requirements for promotions and advertising campaigns

• manages and maintains relationship with sponsors and business partners, committed to support other special retail sales campaigns

• Organizing and attending marketing activities online and on ground

• Liaising with 3rd party organizers to ensure smooth

• Handling and processing marketing budget and ensures timely payment of event supplier

• Supporting the marketing manager in overseeing the department's

• Spearheaded trade show participation, showcasing products effectively while networking with potential partners or clients.
• Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by % in sales.
• Developed key account relationships for improved client retention and long-term partnerships.
• Participated in trade shows and industry events to network and promote products.
• Organized promotional events and interacted with community to increase sales volume.