Summary
Overview
Work History
Education
PERSONAL DATA
Additional Information
Timeline
Generic
SHALIMAR PARANGAN

SHALIMAR PARANGAN

Talisay City, Cebu

Summary

Experienced hotel sales professional with a strong focus on the MICE (Meetings, Incentives, Conferences, Exhibitions) segment, bringing 13 years of hands-on experience in hospitality sales and event management. Known for building genuine relationships with clients and delivering tailored event solutions that reflect both brand excellence and personal care. Adept at driving revenue growth through strategic planning, persuasive communication, and thoughtful collaboration with cross-functional teams. Passionate about creating memorable guest experiences while achieving business objectives with integrity and consistency

Overview

13
13
years of professional experience

Work History

OIC-Sales Director

Waterfront Cebu City Hotel & Casino
03.2025 - Current
  • Develop and implement sales strategies to boost room and service bookings
  • Identify new business opportunities and market segments (corporate, leisure, group)
  • Build and maintain strong relationships with key clients and industry partners
  • Lead, train, and motivate the hotel’s sales team
  • Collaborate with marketing and revenue management to align goals
  • Analyze market trends and adjust strategies accordingly
  • Negotiate contracts and pricing with clients to maximize profitability
  • Represent the hotel at trade shows, events, and networking functions

SALES MANAGER

WATERFRONT CEBU CITY HOTEL AND CASINO
07.2020 - 03.2025
  • Handling the recent Integrated Bar of the Philippines National Convention of Lawyers with 4,000 participants.
  • Handling the 18th Asia Pacific of Pediatricians Convention in year 2024.
  • Handling Philconstruct yearly exhibit.
  • Handling Philippine Sugar Technologists Assn., Inc. (PHILSUTECH) yearly exhibit
  • Handling International Travel Festival from year 2024 up to present.
  • Handling the first National Convention in Cebu for Philippine Cacao Industry.
  • Handling corporate, government, and NGO’s groups and conventions.
  • Participates international sales missions as representative of the property to know the market and increase sales.
  • Implements all sales action plans related to my market areas as outlined in the marketing plan.
  • Able to provide quick and timely responses, immediate communication to the properties, develop professional long term business relationships.
  • Accompany sales team on sales calls to potential clients to assist in development of the account and to access the effectiveness and sales skills of the sales person.
  • Assess additional training needs based on data gathered and interaction with sales team from property visits.
  • Acquiring and developing new business accounts and preparing sales proposals for clients.
  • Supervising and guiding the sales team to achieve sales targets.
  • Monitoring the performance of the sales team.
  • Building and maintaining good working relationships with customers.
  • Identifying opportunities and strategies to increase sales.
  • Regularly attending sales meetings and training sessions.
  • Attending all department and hotel meetings as necessary.
  • Targeting key accounts potential for the company.
  • Performing all duties of the Director of Sales in cases of absence or emergency.

SALES MANAGER

BAI HOTEL
02.2019 - 06.2020
  • Responsible for Corporate and Travel Agent Room Sales for the hotel.
  • Clear understanding of the hotels business strategies then set goals and to determine action plans to meet those goals.
  • Identify new markets and business opportunities and increase sales.
  • Represent hotels in various events and exhibition.
  • Implements all sales action plans related to my market areas as outlined in the marketing plan.
  • Conducts daily sales calls and arrange site inspection trips to hotels by corporate clients.
  • Able to provide quick and timely responses, immediate communication to the properties, develop professional long term business relationships.
  • Provide the highest quality of service to the customer at all times.
  • Participates in sales calls with members of sales team to acquire new business and/or close on business.
  • Executes and supports the operational aspects of business booked (e.g. Generating Proposal, Corporate Rate Application letter, writing contract, customer correspondence).
  • Able to supports hotels service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience.
  • Work closely with Revenue Manager to ensure proposed rate negotiations meet the financial needs of the hotels.
  • Develop strong relationships with on property front office team to ensure working in unity and always striving to achieve the same goals.
  • Accompany sales team on sales calls to potential clients to assist in development of the account and to access the effectiveness and sales skills of the sales person.
  • Assess additional training needs based on data gathered and interaction with sales team from property visits.
  • Attending all department and hotel meetings as necessary.
  • Targeting key accounts potential for the company.
  • Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.
  • Develops relationships within community to strengthen and expand customer base for sales opportunities.
  • Manages and develops relationships with key internal and external stakeholders.
  • Acquiring and developing new business accounts and preparing sales proposals for clients.
  • Closely following up on all business leads within a maximum 24 hour response time line to clients.

SENIOR SALES ACCOUNT MANAGER

HAROLDS HOTEL
05.2016 - 02.2019
  • Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results.
  • Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
  • Implements national sales programs by developing field sales action plans.
  • Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
  • Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.
  • Completes national sales operational requirements by scheduling and assigning employees; following up on work results.
  • Maintains national sales staff by recruiting, selecting, orienting, and training employees.
  • Maintains national sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
  • Contributes to team effort by accomplishing related results as needed.

SALES ACCOUNT MANAGER

CEBU PARKLANE INTERNATIONAL HOTEL
06.2012 - 05.2016
  • Responsible for selling and promoting the services and facilities of the hotel in a specific assigned area and or to specified accounts name.
  • Generates revenue by developing market potential through prospecting, lead generation, qualifying opportunities, proposing solutions, forecasting and closing sales.
  • Coordinates with the sales coordinator or various hotel departments to ensure satisfactory delivery of service in accordance with prior arrangements and commitments or as stipulated in the contract with the clients.
  • Ability to perform and to know by heart the products and services of the hotel.
  • To maintain highest degree of confidence in selling the facilities and services of the hotel.
  • Consistent customer service to develop loyalty of the clients.
  • Generates revenue for the hotel.
  • Requires sincerity and honesty in all aspects of the job.
  • Responsible of protecting company’s interest by reporting any irregularities detected not only in the Department but in the entire Operations.
  • Solicits room and banquet booking thru sales call and telemarketing both Manila and Cebu Accounts.
  • Prepares cost breakdown, Proposals, Room and Banquet Contracts & Banquet Event Order (BEO). Strictly follow the rates in the rate structure or seek an approval for any special arrangements of the client.

Education

Bachelor of Science - Hotel and Restaurant Management

Cebu Institute of Technology – University
Cebu City, Philippines
01.2012

Secondary -

University of The Visayas
Cebu City, Philippines
01.2007

PERSONAL DATA

  • Age: 34 years old
  • Civil Status: Married
  • Religion: Iglesia Ni Cristo
  • Height: 5’7” feet

Additional Information

Mr. Patrick Lawrence Tan

PACEOS President

CEO at Global-Link MP Events International Inc.

Contact Number: +63 917 844 0141


Dra. Vivina Chiu

President, PMWA Overall Chair MWIA

Contact Number: +63 998 970 2927


Ms. Haydee Villanueva Rivera

PhilSuTech Executive Director

Contact Number: +63 917 300 1848


Mr. Kevin Thor

Director, Global Project Development · Operation Smile

Contact Number: +1 402 640 0610


Atty. Regal Oliva

Integrated Bar of the Philippines

Contact Number: +63 917 898 8036


Timeline

OIC-Sales Director

Waterfront Cebu City Hotel & Casino
03.2025 - Current

SALES MANAGER

WATERFRONT CEBU CITY HOTEL AND CASINO
07.2020 - 03.2025

SALES MANAGER

BAI HOTEL
02.2019 - 06.2020

SENIOR SALES ACCOUNT MANAGER

HAROLDS HOTEL
05.2016 - 02.2019

SALES ACCOUNT MANAGER

CEBU PARKLANE INTERNATIONAL HOTEL
06.2012 - 05.2016

Bachelor of Science - Hotel and Restaurant Management

Cebu Institute of Technology – University

Secondary -

University of The Visayas

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