SELLAH JOY DELA CRUZ
Content Creator
Calamba City
Summary
Dynamic and results-oriented professional with a proven track record in sales, specializing in financial planning and traditional insurance with a focus on Health and Life Protection accounts. Over three years of experience at Pet Wow PH, demonstrated expertise in marketing strategy, communication, and lead generation. Versatile skill set encompassing sales, customer lead generation, social media marketing, order management, fulfillment, customer service, retail operations, advertising, online advertising, data entry, bookkeeping, business development, and web content writing. Instrumental in achieving a 90% increase in sales while supporting a businesswoman and an electrical engineer. Seeking opportunities to leverage administrative and clerical support skills as a Virtual Assistant or Online Assistant, with a passion for delivering top-notch support and driving customer satisfaction through active listening and attention to detail.
Experienced with client relationship management, risk assessment, and policy customization. Utilizes in-depth industry knowledge to provide tailored insurance solutions. Track record of building strong client relationships and ensuring client satisfaction.
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
6
6
years of professional experience
4
4
Certifications
2
2
Languages
Work History
Social Media Manager
Lakbay-Mundo Travel & Tours
11.2024 - Current
- Developed and executed strategic social media campaigns to promote travel packages, tour services, and seasonal promotions.
- Managed and maintained the company’s social media platforms (Facebook, Instagram, TikTok), ensuring consistent branding and engagement.
- Created visually appealing and informative content including graphics, captions, reels, and promotional materials.
- Increased brand awareness and online presence through audience engagement, hashtag strategies, and trend-based content.
- Responded promptly to customer inquiries, bookings, and feedback via social media and messaging platforms.
- Coordinated with the marketing and sales team to align social media campaigns with business goals and target markets.
- Monitored analytics and performance metrics to optimize content strategy and improve reach, engagement, and conversion rates.
- Managed paid advertising campaigns (Facebook Ads) to generate leads and boost tour package sales.
- Built and nurtured online community relationships to enhance customer trust and loyalty.
- Stayed updated with social media trends and travel industry insights to keep content fresh and competitive.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Managed and grew Facebook, Instagram, and TikTok accounts, increasing total followers by 45% within 8 months through strategic content planning and trend-based campaigns.
- Boosted average post engagement rate by 40% by creating high-quality graphics, reels, and compelling travel-focused captions.
- Generated 30% increase in booking inquiries through targeted Facebook Ads and optimized promotional campaigns.
- Managed and responded to 50+ customer inquiries daily, reducing response time by 60% and improving conversion rates.
- Designed and scheduled 20+ posts per month, maintaining consistent online presence and audience engagement.
Content Creator
Freelance
08.2021 - Current
- Boosted brand engagement by creating compelling social media posts and campaigns.
- Applied current editing and photography tools to tell great stories.
- Strengthened content through proofreading and editing.
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
- Enhanced brand recognition through the development of tailored marketing materials and visually appealing graphics.
- Continuously honed content strategy by regularly monitoring data analytics, using insights to inform future decision-making and drive ongoing improvements.
Licensed Insurance Agent and Financial Advisor
Allianz PNB Life
08.2023 - 01.2026
- Advised clients on insurance products and financial planning solutions tailored to their individual needs, goals, and risk profiles.
- Conducted comprehensive financial needs analysis to assess clients' current financial situation, identify gaps in coverage, and recommend suitable insurance and investment strategies.
- Educated clients on various types of insurance products including life insurance, health insurance, retirement plans, and investment-linked policies, explaining features, benefits, and coverage options.
- Built and maintained strong relationships with clients through regular communication, follow-ups, and personalized service, earning trust and loyalty while fostering long-term partnerships.
- Prospected and generated leads through networking, referrals, and client referrals, expanding client base and driving sales growth.
- Collaborated with cross-functional teams including underwriters, claims processors, and customer service representatives to ensure smooth policy issuance, claims processing, and client service delivery.
- Stayed updated on industry trends, market conditions, and regulatory changes affecting insurance and financial services, continuously enhancing knowledge and expertise to better serve clients.
- Achieved sales targets and performance objectives set by the company, consistently exceeding expectations and earning recognition for outstanding sales performance and client satisfaction.
- Participated in ongoing training and professional development programs provided by the company to improve product knowledge, sales skills, and industry expertise.
- Key Achievements:
- Ranked as a top-performing Licensed Insurance Agent and Financial Advisor within the organization, achieving recognition for exemplary sales performance and contribution to revenue growth.
- Maintained a high client retention rate by providing personalized service, proactive communication, and tailored insurance and financial solutions, resulting in long-term client relationships and repeat business.
- Demonstrated consistent sales growth month-over-month, exceeding sales targets and quotas set by the company, and contributing to the overall expansion and success of the sales team.
- Successfully prospecting and acquiring new clients through strategic networking, referrals, and client referrals, expanding the client base and increasing market penetration.
- Received positive feedback and testimonials from satisfied clients, highlighting professionalism, integrity, and effectiveness in providing insurance and financial advice, enhancing the company's reputation and brand image.
- Attained relevant industry certifications and accreditations to enhance credibility, expertise, and professionalism as a Licensed Insurance Agent and Financial Advisor, staying updated on industry trends and regulatory requirements.
- Skills Developed:
- Insurance Product Knowledge: Comprehensive understanding of various insurance products including life insurance, health insurance, retirement plans, and investment-linked policies, enabling accurate assessments and tailored recommendations for clients.
- Financial Planning Expertise: Proficiency in conducting financial needs analysis, assessing clients' financial goals, risk tolerance, and investment preferences to develop customized financial plans and strategies aligned with their objectives.
- Client Relationship Management: Strong interpersonal skills and the ability to build and maintain trust-based relationships with clients through effective communication, active listening, and personalized service delivery.
- Sales and Marketing: Demonstrated sales acumen and marketing savvy, adept at prospecting, lead generation, and closing sales, with a proven track record of achieving and exceeding sales targets and quotas.
- Negotiation Skills: Ability to negotiate terms, premiums, and coverage options with clients and insurance carriers, ensuring mutually beneficial agreements that meet clients' needs and objectives.
- Regulatory Compliance: Knowledge of insurance industry regulations, compliance requirements, and ethical standards, ensuring adherence to legal and regulatory guidelines in all client interactions and transactions.
- Time Management: Effective time management and organizational skills to prioritize tasks, manage multiple clients and projects simultaneously, and meet deadlines while maintaining accuracy and attention to detail.
- Problem-Solving: Proactive problem-solving skills to address client concerns, resolve issues, and overcome obstacles in the insurance application, underwriting, claims processing, and policy servicing processes.
- Continuous Learning: Commitment to ongoing professional development and lifelong learning, staying updated on industry trends, market developments, and changes in insurance and financial products, regulations, and best practices.
- Leveraged knowledge of company insurance products and services to advise customers on appropriate choices.
- Generated ₱100K in annual premium sales by actively prospecting, networking, and conducting client consultations.
- Closed an average of 5 policies per month, contributing to a 25% increase in branch sales performance.
- Processed policy applications, claims assistance, and documentation with 100% compliance to regulatory standards.
Sales Representative
Pet Wow PH
07.2021 - 03.2023
- Provided exceptional customer service and sales support in a fast-paced pet retail environment, assisting customers with product selection, inquiries, and purchases.
- Demonstrated in-depth knowledge of pet products, including food, toys, accessories, and grooming supplies, to effectively educate customers and recommend appropriate items based on their pets' needs.
- Proactively engaged with customers to understand their preferences and pet care requirements, offering personalized recommendations and solutions to enhance their shopping experience.
- Actively promoted sales and special promotions to drive revenue and achieve sales targets, utilizing persuasive communication and upselling techniques.
- Maintained a clean and organized retail space, ensuring product displays were visually appealing and fully stocked to meet customer demand.
- Handled cash transactions, processed payments accurately, and reconciled daily sales reports to maintain financial integrity.
- Addressed customer concerns and resolved any issues promptly and professionally, striving to exceed customer expectations and foster long-term loyalty.
- Collaborated with team members to achieve store objectives, participated in staff training programs, and contributed to a positive work environment focused on teamwork and excellence in customer service.
- Key Achievements:
- Received positive feedback from customers for exceptional service and product recommendations, resulting in high levels of customer satisfaction and repeat business.
- Played a pivotal role in the successful launch of new pet products, driving awareness, generating excitement, and achieving high sales volumes during promotional periods.
- Implemented effective inventory management strategies, reducing excess stock levels and minimizing instances of stockouts, resulting in improved operational efficiency and increased sales.
- Received numerous positive reviews and testimonials from satisfied customers, reflecting exceptional service, product knowledge, and willingness to go above and beyond to meet customer needs.
- Led successful promotional campaigns, driving foot traffic to the store, increasing sales revenue, and achieving measurable results against campaign objectives.
- Received commendations and appreciation from store management for outstanding contributions to sales growth, customer satisfaction, and overall store success.
- Skills Developed:
- Product Knowledge: Comprehensive understanding of pet products, including food, toys, accessories, and grooming supplies, enabling effective recommendations and upselling to customers.
- Customer Service: Proven ability to deliver exceptional customer service, addressing inquiries, assisting with purchases, and resolving issues to ensure a positive shopping experience.
- Communication: Strong verbal communication skills to engage with customers, convey product information clearly, and build rapport to facilitate sales and customer relationships.
- Problem-Solving: Ability to identify customer needs, address concerns, and offer solutions to overcome challenges, enhancing customer satisfaction and loyalty.
- Organization: Excellent organizational skills to maintain a clean and organized retail space, ensuring product displays are visually appealing and fully stocked to meet customer demand.
- Adaptability: Flexibility to adapt to changing priorities and customer needs in a dynamic retail environment, ensuring responsiveness and effective service delivery.
- Cash Handling: Proficient in cash handling procedures, including processing payments accurately, reconciling sales reports, and maintaining financial integrity at the point of sale.
- Product Merchandising: Ability to create attractive product displays and signage to showcase merchandise effectively, driving sales and enhancing the overall shopping experience for customers.
- Expanded customer base through cold calling, networking, and relationship building.
- Increased monthly store sales by 18% by upselling pet food, accessories, and grooming products to walk-in and returning customers.
- Assisted 60+ customers daily, providing product recommendations based on pet breed, age, and dietary needs.
- Improved customer retention by 30% by building strong client relationships and offering personalized product guidance.
- Managed inventory restocking and merchandising, reducing stock discrepancies by 20%.
- Promoted new arrivals and seasonal products, contributing to a 15% increase in featured product sales.
- Handled POS transactions and daily sales reports with 100% accuracy.
Social Media Management
Pet Wow PH
07.2021 - 03.2023
- Developed and executed comprehensive social media strategies to enhance brand visibility, engagement, and customer loyalty across various platforms including Facebook, Instagram, Twitter, and Pinterest.
- Created engaging and compelling content, including posts, images, videos, and infographics, to effectively showcase products, promotions, and pet care tips, driving increased audience interaction and follower growth.
- Managed social media accounts, including content scheduling, community engagement, and monitoring of comments and messages, ensuring timely responses and maintaining a positive brand image.
- Implemented targeted advertising campaigns on social media platforms, leveraging audience insights and analytics to optimize ad performance and maximize return on investment (ROI).
- Collaborated with cross-functional teams including marketing, sales, and customer service to align social media initiatives with overall business objectives and marketing campaigns.
- Monitored social media trends, industry developments, and competitor activity to identify opportunities for innovation and improvement, keeping the brand at the forefront of social media best practices.
- Utilized social media analytics tools to track key performance metrics, measure the effectiveness of campaigns, and generate insights for continuous improvement and optimization.
- Stayed up-to-date with emerging social media platforms, features, and trends, exploring new opportunities for brand exposure and audience engagement.
- Conducted regular performance reviews and analysis of social media activities, reporting findings to management and making recommendations for future strategies and initiatives.
- Key Achievements:
- Successfully increased Pet Wow's social media following by 80% within 10 days, surpassing previous benchmarks and expanding the brand's reach to a larger audience of pet enthusiasts.
- Implemented strategies to boost audience engagement on social media platforms, resulting in a 75% increase in likes, comments, and shares on posts, fostering a vibrant online community around the Pet Wow brand.
- Produced and promoted viral content campaigns that garnered significant traction and engagement, reaching a broader audience and increasing brand awareness organically.
- Proactively managed and responded to customer feedback and inquiries on social media platforms, maintaining a positive brand reputation and resolving issues swiftly to ensure customer satisfaction.
- Conceptualized and executed innovative social media campaigns, such as user-generated content contests, influencer partnerships, and interactive quizzes, resulting in heightened brand visibility and engagement.
- Established and nurtured an online community of pet lovers and loyal customers through engaging and informative content, fostering brand advocacy and word-of-mouth referrals.
- Implemented cross-platform integration strategies to ensure consistency in brand messaging and visuals across all social media channels, enhancing brand recognition and customer experience.
- Utilized analytics and data-driven insights to continuously optimize social media strategies and campaigns, achieving higher ROI and maximizing the impact of Pet Wow's social media efforts.
- Skills Developed:
- Content Creation: Proficiency in creating engaging and compelling content including posts, images, videos, and infographics tailored to the pet retail industry, showcasing products, promotions, and pet care tips effectively.
- Platform Expertise: In-depth knowledge and experience managing various social media platforms including Facebook, Instagram, Twitter, Pinterest, and LinkedIn, understanding the unique features, audience demographics, and best practices for each platform.
- Community Management: Ability to manage and engage with online communities effectively, responding to comments, messages, and inquiries promptly, fostering positive interactions and building brand loyalty.
- Social Media Advertising: Experience in planning, executing, and optimizing social media advertising campaigns across different platforms, utilizing targeting options, ad formats, and budget management to achieve marketing objectives and maximize ROI.
- Analytics and Insights: Proficiency in using social media analytics tools such as Facebook Insights, Instagram Insights, and Google Analytics to track key performance metrics, measure campaign effectiveness, and generate actionable insights for optimization.
- Strategic Planning: Skill in developing comprehensive social media strategies aligned with business goals and marketing objectives, incorporating content calendars, campaign schedules, and performance benchmarks to guide execution and evaluation.
- Communication Skills: Strong written and verbal communication skills to effectively convey brand messaging, engage with followers, and collaborate with cross-functional teams including marketing, sales, and customer service.
Accounting Assistant Intern
Silverfoil Tubes International Inc.
10.2019 - 12.2019
- Provided support to the accounting department by assisting with accounts payable and accounts receivable tasks, including invoice processing, payment processing, and reconciliation of vendor statements.
- Conducted data entry and maintained accurate financial records in the company's accounting software, ensuring completeness and integrity of financial transactions.
- Participated in inventory management activities, assisting with inventory tracking, stock reconciliations, and inventory valuation processes to ensure accurate reporting of inventory balances.
- Received mentorship and guidance from experienced accounting professionals, gaining practical knowledge and skills relevant to a career in accounting and finance.
- Key Achievements:
- Inventory Management Enhancement: Assisted in implementing improved inventory tracking and reconciliation processes, resulting in better visibility and control over inventory levels, and accurate reporting of inventory balances.
- Received Positive Feedback: Received positive feedback from supervisors and team members for diligence, attention to detail, and willingness to learn and contribute to the team's success.
- Participation in Training and Development: Actively participated in departmental training sessions and professional development opportunities, enhancing knowledge and skills in accounting principles and practices.
- Adaptability and Learning: Demonstrated adaptability and a willingness to learn new tasks and responsibilities, quickly gaining proficiency in accounting software and procedures relevant to the role.
- Skills Developed:
- Financial Record-keeping: Acquired skills in maintaining accurate and organized financial records, including accounts payable/receivable, general ledger entries, and inventory management.
- Attention to Detail: Enhanced attention to detail in verifying financial transactions, reconciling accounts, and identifying discrepancies, ensuring accuracy and integrity in financial reporting.
- Time Management: Improved time management skills by balancing multiple tasks and deadlines, prioritizing work effectively to meet departmental objectives and deadlines.
- Analytical Thinking: Developed analytical thinking skills in analyzing financial data, identifying trends, and interpreting financial reports to provide insights and recommendations.
- Communication Skills: Enhanced communication skills through interactions with team members and stakeholders, effectively conveying information, and articulating ideas in a professional manner.
- Problem-Solving: Developed problem-solving skills in identifying and resolving accounting discrepancies and inquiries, applying critical thinking to find solutions and address challenges.
- Team Collaboration: Improved ability to collaborate with cross-functional teams and departments, contributing to a collaborative work environment and achieving common goal.
- Adaptability: Became more adaptable to changes and new tasks, demonstrating flexibility and willingness to learn and take on new responsibilities in a dynamic work environment.
- Professionalism: Cultivated professionalism in the workplace through adherence to company policies, ethical standards, and maintaining confidentiality of financial information.
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Processed and recorded 100+ financial transactions weekly including accounts payable, receivable, and journal entries.
- Supported payroll preparation for 80+ employees, maintaining confidentiality and compliance with company policies.
- Organized and digitized 300+ accounting records, improving document retrieval efficiency by 40%.
- Assisted senior accountants during month-end closing, contributing to on-time financial submissions.
- Monitored expense tracking and budget reports, identifying discrepancies and helping prevent potential losses.
- Maintained detailed filing systems and updated accounting databases using Excel and accounting software.
Education
College Undergraduate - Entrepreneurship
Tanauan City College
Tanauan City, Batangas01-2023
Senior High School - Humanities and Social Sciences
Jesus Is Lord Christian School
Tanauan City, Batangas02-2019
Junior High School Education -
Holy Child College of Davao
Davao City, Province Of Davao Del Sur, Philippines03-2016
No Degree - Elementary Education
Catalunan Grande
Davao City, Province Of Davao Del Sur, Philippines 04.2001 -
Skills
Social media management
Content creation
Photo and video editing
Social media strategy
Brand promotion
Social media and promotions
Brand awareness
Teamwork and collaboration
Positive attitude
Attention to detail
Influencer collaboration
Content calendar management
Time management
Multitasking Abilities
Analytical skills
Team collaboration
Certification
1. Human Resources: Understanding HR Systems Features and Benefits - LinkedIn
Timeline
Social Media Manager
Lakbay-Mundo Travel & Tours
11.2024 - Current
Licensed Insurance Agent and Financial Advisor
Allianz PNB Life
08.2023 - 01.2026
Content Creator
Freelance
08.2021 - Current
Sales Representative
Pet Wow PH
07.2021 - 03.2023
Social Media Management
Pet Wow PH
07.2021 - 03.2023
Accounting Assistant Intern
Silverfoil Tubes International Inc.
10.2019 - 12.2019
No Degree - Elementary Education
Catalunan Grande
04.2001 -
Senior High School - Humanities and Social Sciences
Jesus Is Lord Christian School
College Undergraduate - Entrepreneurship
Tanauan City College
Junior High School Education -
Holy Child College of Davao
References
- Jeaden C., Lagleva, Owner of Pet Wow PH, jeadenc.lagleva@yahoo.com, 09985567317, Pet Wow PH, Senior Quality Resident Engineer at Sivantos Group, Licensed Electrical Engineer
- Jim Louie, Zacarias, Licensed Financial Advisor, jimlouie.zacarias@allianzsales.com, Allianz, Agency Leader
Awards/Activities
1. Outstanding Sales Performance Award in Pet Wow PH, 2. Top Brand Influencer of the month in JXG Organics, 3. Best in Sales Representation in Pet Wow PH, Chalebrations Bazaar, 4. Outstanding Production Achievement of the Month of October 2023, 5. Outstanding Production Achievement of the Month of November 2023, 6. Outstanding Production Achievement of the Month of December 2023, 7. Life Changer of the Month of December 2023