Sau Man Lee
Regional / Global Marketing Leader
Manila
Summary
Accomplished marketing leader with a proven track record at Mars Inc., driving consumer engagement and revenue growth through strategic brand initiatives. Expert in digital marketing and e-commerce, with strong stakeholder relations and team development skills. Achieved a 45% uplift in ROI, showcasing innovation and strategic development expertise.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Independent Business Consultant
Smartpal Technologies Inc.
Paranaque City
01.2025 - Current
- Supported SMEs and start-ups in marketing strategy and digital transformation initiatives.
- Developed strategic business plans that drove growth and increased profitability for clients.
- Designed performance measurement systems to effectively monitor progress and outcomes.
- Identified target customers and created innovative sales and marketing strategies to enhance growth.
AVP - Sales & Marketing Director, Pet Food Division
Century Pacific Group - General Odyssey Inc.
01.2022 - 01.2024
- Directed brand and commercial strategy that tripled business in 2 years, driving market leadership in a competitive category.
- Launched and scaled new innovations, strengthening category relevance and consumer adoption.
- Led integrated marketing campaigns, unifying ATL, BTL, and digital to boost brand visibility and engagement.
- Built a digitally enabled marketing team, improving responsiveness to consumer trends and enhancing in-market execution.
- Partnered with global brand teams to ensure locally relevant execution of international strategies.
Regional Marketing Lead, Emerging Asia
Mars Inc.
01.2016 - 01.2022
- Spearheaded regional campaigns across SEA, doubling consumer engagement and setting conversion records.
- Launched Gold Label Innovation, exceeding forecast by 160% and establishing a benchmark for premium growth.
- Revamped digital marketing strategy, delivering a +45% uplift in ROI through performance marketing and full-funnel optimization.
- Aligned regional category roadmaps with global marketing priorities, adapting strategies for local market relevance.
- Led and mentored a cross-market marketing team, ensuring faster rollouts and executional consistency.
Customer Marketing Operations Manager
NutriAsia Inc.
01.2014 - 01.2016
- Directed category planning and NPD launches, increasing consumer penetration in mature categories.
- Designed shopper-centric campaigns that drove conversion and channel growth.
- Reallocated spend to high-performing initiatives, achieving 30% efficiency gains in marketing ROI.
- Delivered Perfect Store execution standards, boosting shopper conversion across accounts.
Retail Planning & Operations Manager
Samsung Electronics Philippines Corp.
01.2012 - 01.2014
- Elevated shopper engagement by implementing data-driven retail execution strategies.
- Delivered double-digit growth in priority SKUs through optimized in-store marketing and promoter programs.
Trade Marketing Budget Manager
Unilever Body Care Philippines (Sara Lee)
01.2008 - 01.2011
- Managed marketing budget allocation and ROI tracking, enhancing effectiveness of consumer promotions.
Education
MBA - Digtal Marketing
Asian Institute of Management (AIM)
Makati08.2025
MBA - General Studies
Regis University / Ateneo Graduate School of Business
Makati City03-2019
Bachelor of Science - Export Management
De La Salle University (CSB)
Manila CitySkills
- Brand strategy and equity building
- Revenue generation
- Stakeholder relations
- Operations management
- Innovation and product development
- Digital marketing and e-commerce
- Integrated marketing communications
- Consumer insights and shopper marketing
- Cross-market campaign execution
- Marketing leadership and team development
- Business development
- Strategic development
Certification
- AI Leadership - Darius Lukasz Academy, Singapore
- AI Generalist Leadership Training - Outskill Academy, India
- Gallup Engagement Facilitator | 7 Habits Trained
- Business Network International (BNI)
References
Available upon request. Letter of Recommendation available from Century Pacific Group senior leadership.
Key Marketing Achievements
- Launched award-winning innovations (Mars, Century Pacific) that redefined consumer engagement and category growth.
- Doubled consumer engagement through cross-market marketing campaigns in Emerging Asia.
- Delivered +45% ROI uplift in digital marketing through data-driven optimization and content excellence.
- Built agile, consumer-centric marketing teams, capable of rapid execution in competitive markets.
- Unified omni-channel experiences across e-commerce, retail, and digital platforms, boosting total brand interactions by +60%.
Core Marketing Competencies
- Brand Strategy & Equity Building
- Innovation & New Product Development (NPD)
- Digital Marketing & E-Commerce Growth
- Integrated Marketing Communications (ATL, BTL, Digital)
- Consumer Insights & Shopper Marketing
- Category Growth Strategy
- Cross-Market Campaign Execution
- Marketing Team Leadership & Capability Building
Timeline
Independent Business Consultant
Smartpal Technologies Inc.
01.2025 - Current
AVP - Sales & Marketing Director, Pet Food Division
Century Pacific Group - General Odyssey Inc.
01.2022 - 01.2024
Regional Marketing Lead, Emerging Asia
Mars Inc.
01.2016 - 01.2022
Customer Marketing Operations Manager
NutriAsia Inc.
01.2014 - 01.2016
Retail Planning & Operations Manager
Samsung Electronics Philippines Corp.
01.2012 - 01.2014
Trade Marketing Budget Manager
Unilever Body Care Philippines (Sara Lee)
01.2008 - 01.2011
MBA - Digtal Marketing
Asian Institute of Management (AIM)
MBA - General Studies
Regis University / Ateneo Graduate School of Business
Bachelor of Science - Export Management
De La Salle University (CSB)
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