Dynamic and results-oriented AVP in Sales & Marketing with 18+ years of extensive experience in local and international markets. Proven track record in driving brand growth, revenue enhancement, and market expansion through innovative marketing strategies and consumer insights. Demonstrated success in driving growth for both established and new brands, optimizing marketing initiatives, and leading cross-functional teams to deliver exceptional business results. Adept at leveraging digital marketing, strategic planning, and data-driven decision making to increase market share and establish a strong presence in competitive markets.
Hi, I’m
Sau Man Lee
Paranaque City,BF Homes
Summary
Overview
10
years of professional experience
Work History
Century Pacific Group - General Odyssey Inc.
AVP / Sales & Marketing Director (Pet Food)
2022.08 - Current (2 years & 1 month)
Job overview
- Lead strategic investments and decision-making processes to ignite substantial business growth
- Develop and enhance sales and marketing organizational capability for new business endeavors, resulting in remarkable threefold increase in business within one year
- Pioneer the establishment of a sufficiency pipeline for Century Pacific Business, collaborating with the manufacturing sales, marketing and external business partners to ensure timely delivery of the right products to targeted stores
- Spearheaded growth driving and efficiency projects for significant improvements in overall business operations and shape
- Oversee channel management, portfolio expansion, and margin improvement strategies
- Leverage data analytics and market insights to make informed decisions, optimize sales and marketing strategies, and identify new areas for growth and profitability
- Spearheaded product innovation initiatives, developing new solutions to meet market demands and customer needs
- Managed distribution channels, optimizing partnerships across Modern Trade, Traditional, and E-commerce
- Maximized sales potential by reaching target markets effectively
- Managed a diverse team of 15 subordinates from various functions including sales, marketing, and others, fostering collaboration, professional growth, and high-performance outcomes.
Mars Inc.
Regional Marketing Lead - Dog MM Portfolio Emerging Asia
2019.05 - 2022.09 (3 years & 4 months)
Job overview
- Spearheaded product innovation, driving new product development to meet evolving market demands and maintain industry competitiveness
- Co-led branded digital transformation with a strategic focus, acquiring first-party data, creating a digital app, and reinventing media
- Led strategic communication and media initiatives for the entire Dog Portfolio, enhancing brand visibility and engagement through cohesive, multi-channel campaigns
- Championed the development and launch of new product innovations and renovations for the sufficiency pipeline, aligning with the company's ambitious growth targets for the next 5-8 years
- Conducted comprehensive market research and competitive analysis to gain insights into the market landscape, informing strategic decision-making and ensuring a competitive edge in the industry
- Guided strategic revenue management efforts to optimize the portfolio mix and distribution channels, ensuring alignment with business objectives and maximizing revenue opportunities
- Pioneered transformational programs, including Next Generation Brand Building initiatives, driving organizational change and fostering innovation in marketing strategies
- Launched the Pedigree WeR4Pets App, the first digital app for pet parents
- Implemented digital SEO/SEM strategies and content strategies to enhance online visibility and drive brand engagement, leveraging digital platforms to reach target audiences effectively
- Assumed responsibility for Portfolio P&L management, driving profitability and expanding the portfolio
- Promoted interdepartmental collaboration by engaging product development, supply chain, and finance teams to synchronize sales and marketing strategies with overarching business goals.
Mars Inc.
Customer Marketing Lead - PHL
2016.08 - 2023.12 (7 years & 4 months)
Job overview
- Spearheaded strategic revenue management initiatives within the Perfect Store Program, optimizing assortment, pricing, and retail execution to maximize revenue generation opportunities
- Ensured alignment with business objectives through meticulous planning and data-driven decision-making, driving profitable growth and enhancing market presence
- Led local sales and marketing for the entire Pet Food Portfolio, overseeing New Product Development (NPD) and aligning with business objectives
- Drove market growth over 250% via impactful initiatives and effective localization of global strategies
- Drove the implementation of the Perfect Store Program and strategic revenue management strategies, optimizing retail execution and maximizing revenue opportunities
- Co-led VET programs, fostering meaningful engagement with veterinary clinics to enhance service offerings and support
- Delivered impactful in-store execution and pet activations, enhancing brand visibility and driving customer engagement to achieve sales targets and brand objectives
- Drove strategic initiatives to expand market presence, resulting in increased market share and revenue growth
- Developed and nurtured a high-performing team while identifying and grooming future talents, fostering a culture of continuous learning and growth within the organization.
Nutri Asia Inc.
Customer Marketing Operations Manager
2014.02 - 2016.08 (2 years & 6 months)
Job overview
- Developed retail marketing strategies for product launches and campaigns, ensuring customer requirements were met and maximizing brand visibility and sales opportunities
- Managed customer-specific and channel marketing initiatives by leveraging insights and aligning with brand strategy, prioritizing opportunities to enhance customer engagement.
Education
Ateneo Graduate School of Business Rockwell, Makati
MBA from Regis International
12.2024
University Overview
De La Salle University - College of St. Benilde Taft, Manila
Bachelor of Science from Business Management
03.2006
University Overview
Skills
Marketing Proficiency
- Marketing Management & Strategies
- Revenue Growth & Profitability
- Market Research & Analysis
- Data Analytics || KPI Tracking
- Strategic Business Planning
- Business Planning
- Product Development
Soft Skills
- Data Driven Decision Making
- Strategic Thinking
- Relationship Building
- Effective Communication
- Cross-Functional Collaboration
- Stakeholder Engagement
- Team Leadership & Development
Summary
Summary
SALES & MARKETING HEAD | BUSINESS GROWTH ACCELERATOR | HIGH PERFORMING LEADERTimeline
AVP / Sales & Marketing Director (Pet Food)
Century Pacific Group - General Odyssey Inc.
2022.08 - Current (2 years & 1 month)
Regional Marketing Lead - Dog MM Portfolio Emerging Asia
Mars Inc.
2019.05 - 2022.09 (3 years & 4 months)
Customer Marketing Lead - PHL
Mars Inc.
2016.08 - 2023.12 (7 years & 4 months)
Customer Marketing Operations Manager
Nutri Asia Inc.
2014.02 - 2016.08 (2 years & 6 months)
Ateneo Graduate School of Business
MBA from Regis International
De La Salle University - College of St. Benilde
Bachelor of Science from Business Management
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