SANTA FORMANTES

• Manage and lead a team of marketers (Google Ads Specialist, SEO Strategist, Social Media, Content Writer) Designers and Developers
• Launch omnichannel marketing strategies that promote our brand, boost online traffic, and generate qualified leads that convert into sales
• Drive growth and innovation for brands and divisions under VS12
• Meet monthly sales and leads targets
• Appear on LLMs, by optimizing our website content for AEO & SEO
• Lead weekly team meetings and daily standups
• Update Salesforce regularly to manage client data, create reports and dashboards, and improve marketing & sales processes
• Monitor budget, reports and analytics, maintaining low CPL/CPA/CPC for all campaigns
• Oversee production from research and ideation, to writing, design and publishing campaigns
• Organize and attend in-person events and networking
• Reports directly to the CEO & Founder and Marketing Director
• Create Monday boards and workflow to increase team efficiency
• Conceptualize and create content, design ideas for landing pages and websites
• Launch marketing campaigns for startup companies, built from the ground up (pre, during and post marketing)

• Successfully built and managed a team of lead generation specialists, consistently generating qualified leads per month for various clients using a mix of targeted and non-traditional methods
• Developed and executed innovative lead generation strategies across multiple platforms, including targeted outreach via direct messages, email, SMS, and engagement within Facebook Groups and Reddit
• Created and maintained highly targeted lists by using tools such as Apollo, Lusha, Sales Nav and other non-traditional methods to improve outreach effectiveness and conversion rates
• Managed and trained interns, overseeing their development and ensuring successful completion of key lead generation and marketing tasks
• Monitor Social Media accounts (Facebook, Instagram, LinkedIn, Youtube)

• Assist the Marketing Director in launching marketing campaigns (Social Media, Google Ads, SEO)
• Monitor Social Media accounts (Facebook, Instagram, LinkedIn, Youtube) and create posts for assigned divisions
• Launch email marketing campaigns

• Monitor Social Media accounts (Facebook, Instagram, LinkedIn, Youtube)
• Social Media - post original text, pictures and videos | monitor and respond to messages and comments
• Facebook and Google Ads - set-up, optimize, reports and analytics
• Canva - design and create Marketing materials such as pictures, videos, banners, infographics, eBooks, guides, email signatures
• Wordpress - write blogs, edit meta description and keywords, create new and edit existing pages, troubleshooting
• MailChimp - regular email campaigns and automated lead series
• Supporting Documents tasks related to mortgage: checking of documents, coordinating with customers regarding different requirements

• Ensure that the outputs made by the Media Planners meet the company’s quality specifications and are fit for the client's use.
• Responsible for spotting errors and making sure that the proposals comply with the company’s policies and guidelines before submitting it to the client.

• Analyze the nature and goals of a business and identify which Digital Marketing tactics are best suited for it.
• Interprets a client’s needs and creates a Digital Advertising Proposal based on it. Suggest strategies that will work best for a business.

• Handling calls and taking down leads from reporters, writing radio articles, sorting files, on-air announcements and tech booth assistance

Scholarship Program at Miriam College

• Worked as a Registrar's and Librarian's Assistant
• Work includes but not limited to: filing, sorting, encoding, routing, handling calls and paper works and the like
• Other ad hoc tasks requested by supervisors

• Conversing with and teaching Japanese exchange students