Samuel B. Fernandez Jr.
Mandaluyong City
Summary
Seeking an organization to leverage skills and competencies for driving business goals, fostering personal development, and career growth.
Overview
33
33
years of professional experience
Work History
Senior Sales & Marketing Manager
STERLING PAPER GROUP OF COMPANIES
09.2017 - 07.2022
- Develops comprehensive sales and marketing strategies.
- Delivers sales volume, value and market share
- Analyzes and integrates competitive landscape, product workflows, and customer input into strategic plans.
- Assesses products' performance in the market to enhance sales strategies aligned with budgetary constraints and available assets.
- Prepares product P&L when needed
- Ensures products are compliant with regulatory requirements
- Manages customer support and procedures for assigned products
- Presents solutions that anticipate customer requirements
- Maintains existing client base while developing new markets
- Creates and maintains a customer relation management (CRM) system to ensure excellent account management
- Oversees, monitors and evaluates alternative product offers to optimize performance and increase profitability; identifies product gaps as well as other issues and concerns around product management, implements procedures for filling gaps and takes corrective action
- Drives overall development, launch and integration of new products and services through active coordination of cross-functional teams and project management
- Leads in the implementation of marketing strategies to improve brand equity, to include both above and below the line initiatives
Commercial Director (Ethical-Women's Healthcare)
EMBIL INTERNATIONAL/ EXELTIS PHILIPPINES INC.
06.2016 - 07.2017
- Designed commercial strategies for sales and marketing.
- Spearheaded development and execution of business strategies to achieve growth aligned with strategic plans.
- Responsible in providing commercial operations in defining priority and concentration areas to allocate resources and effort that will generate substantial business in the shortest possible time
- Combine entrepreneurial drive with business-management skills to drive gains in revenue, market share and profit performance
- Communicate a clear strategic vision for the company, effectively training and coaching the sales and marketing team
- Cultivate excellent partnerships with key stakeholders both new and existing customers
- Conduct market analysis, monitor and evaluate emerging business opportunities
National Sales Manager
EMBIL INTERNATIONAL/EXELTIS PHILIPPINES INC.
09.2013 - 05.2016
- Directed sales management efforts to deliver consistent financial contributions.
- Coordinated multi-departmental efforts in sales, marketing, human resources, logistics, and accounting.
- Communicated with senior leadership in both local and international offices.
- Sales forecasting & cost control
- Commercial strategy
- New product ideas and Development
- Direct Reports include 5 District Managers (with 47 Medical Representatives) and 1 Sales Effectiveness Officer
- Develops strategic plans by studying industry, business development and financial opportunities; presenting assumptions and recommending objectives and strategies
- Accomplishes objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-year corrections
- Responsible for the Sales Force Effectiveness initiative by reviewing and establishing sales, marketing, support services structure and procedures
- Initiated Data analytic structure for the sales force
Senior District Manager
MERCK SHARP & DOHME PHILS.
03.2012 - 08.2013
- Led specialty team for Hepatitis and established the Hepatitis and Oncology Market.
- Directed efforts to enhance market presence of newly launched offerings.
- Aims for achievement of market share objectives through targeted strategies.
- Designed value-driven programs in partnership with Marketing for effective execution.
- Executes key performance metrics crucial for business success.
District Business Manager- Ethical Pharmaceutical /Nutrition/ Institutional Vaccines (LGUs and Government Accounts)
GLAXOSMITHKLINE PHILIPPINES
01.2001 - 12.2011
- Contribute to strategic planning and execution for growing adult vaccination programs.
- Created innovative sales plans to boost adult vaccination rates.
- Developed Territory Representatives/Specialists to enhance performance.
- Sets district goals and crafts strategies to achieve market share increases.
- Coordinated marketing efforts across various departments for effective program implementation.
- Facilitates coaching sessions with Product Specialists and Territory Representatives through regular fieldwork.
- In doing so, spends 80% of the time in the field to coach, counsel, train, and plan with MRs
- Conducts Employee Development Review to identify strengths and areas for improvement
- Ensures sales and process performance and employees overall career development
- Ensures adherence to GSK Ethical Policy Guidelines, Pharmaceutical Healthcare Association Guidelines and other relevant codes/policies impacting the conduct of business
Business Development Specialist
GLAXOSMITHKLINE PHILIPPINES
01.1999 - 12.2000
Medical Communication Specialist
GLAXOSMITHKLINE PHILIPPINES
01.1994 - 12.1998
Medical Representative
GLAXOSMITHKLINE PHILIPPINES
11.1989 - 12.1993
Education
Masters of Science - Entrepreneurship
DE LA SALLE UNIVERSITY
01.2025
Masters of Science - Entrepreneurship
DE LA SALLE UNIVERSITY
01.2016
Masters in Business Administration -
ATENEO DE MANILA UNIVERSITY
01.1996
Bachelor of Science - Medical Technology
UNVERSITY OF SANTO TOMAS
01.1989
Skills
- Leadership and Performance Management
- P & L Management
- Budget and Financial Analysis
- Forecasting
- Market Analysis
- Business Development
- Create Business and Strategic Business Solution
- Entrepreneurial Orientation
- Coaching and Mentoring
- Change Management
- Building Collaborative Relationships
- Innovative
- Goal Oriented
- Results Oriented
- Strategic Thinking
- Critical Thinking
Seminarsandtrainingsattended
- Lean Six Sigma Certification Workshop, 2018, Yellow Belt Certified
- Market-Driving Strategies by Josiah L. Go, 2016
- Marketing for Non-Marketers, 2013, Ateneo De Manila University Professional School
- Course in Business Acumen Module and Emotional Intelligence, 2011
- Applied Entrepreneurship Program, 2010, Ateneo De Manila University Graduate School of Business
- Leadership Greatness, 2009, Salt and Light Ventures
- John Maxwell Leadership Summit, 2008, Salt and Light Ventures
- Ateneo Masters in Entrepreneurship, 2007, Center for Continuing Education
Timeline
Senior Sales & Marketing Manager
STERLING PAPER GROUP OF COMPANIES
09.2017 - 07.2022
Commercial Director (Ethical-Women's Healthcare)
EMBIL INTERNATIONAL/ EXELTIS PHILIPPINES INC.
06.2016 - 07.2017
National Sales Manager
EMBIL INTERNATIONAL/EXELTIS PHILIPPINES INC.
09.2013 - 05.2016
Senior District Manager
MERCK SHARP & DOHME PHILS.
03.2012 - 08.2013
District Business Manager- Ethical Pharmaceutical /Nutrition/ Institutional Vaccines (LGUs and Government Accounts)
GLAXOSMITHKLINE PHILIPPINES
01.2001 - 12.2011
Business Development Specialist
GLAXOSMITHKLINE PHILIPPINES
01.1999 - 12.2000
Medical Communication Specialist
GLAXOSMITHKLINE PHILIPPINES
01.1994 - 12.1998
Medical Representative
GLAXOSMITHKLINE PHILIPPINES
11.1989 - 12.1993
Masters of Science - Entrepreneurship
DE LA SALLE UNIVERSITY
Masters of Science - Entrepreneurship
DE LA SALLE UNIVERSITY
Masters in Business Administration -
ATENEO DE MANILA UNIVERSITY
Bachelor of Science - Medical Technology
UNVERSITY OF SANTO TOMAS
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