Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Samuel Baya

Samuel Baya

CPRO & Business Unit Head Bacolod
Bacolod City

Summary

Dynamic retail leader with comprehensive experience in consumer electronics, fashion, stationery, and quick service restaurant industries. History of career advancement from store manager to area manager, with a focus on driving sales and optimizing team performance. Skilled in KPI management and financial oversight, consistently meeting sales and productivity goals. Committed to enhancing customer experience while ensuring compliance with operational standards and company policies.

Overview

4
4
Languages
3
3
Certifications
20
20
years of professional experience

Work History

Excutive Assistant to the Chairman

JI Group of Companies
01.2026 - Current
  • Coordinated executive calendar, managing appointments and prioritizing time-sensitive engagements.
  • Organized board meetings, preparing agendas and materials to support informed decision-making.
  • Facilitated communication between Chairman and stakeholders, ensuring clarity on strategic initiatives.
  • Managed confidential correspondence, maintaining discretion and integrity in sensitive matters.
  • Managed sensitive information discreetly, maintaining strict confidentiality at all times.
  • Served as a reliable liaison between the Chairman and internal/external stakeholders, fostering positive relationships.
  • Conducted thorough research on industry trends and competitor analysis to inform Chairman''s decision-making process.

Marketing Manager

JI Telecom
03.2025 - 06.2025
  • Developed and executed integrated marketing strategies to enhance brand visibility and customer engagement.
  • Analyzed market trends and consumer behavior to inform product positioning and promotional strategies.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.

Market Leader/Area Manager

iStore Digital Lifestyle
11.2023 - 01.2025
  • A Market Leader is responsible for overseeing the marketing strategies, activities, and initiatives aimed at maintaining or increasing the company's market share and revenue within a specific industry or market segment.
  • Tracking key performance indicators (KPIs), analyzing marketing metrics and data to measure campaign effectiveness, identify areas for improvement, and make data-driven decisions.
  • Led cross-functional teams to implement strategic initiatives enhancing customer engagement and satisfaction.
  • Developed and executed training programs to elevate staff performance and product knowledge.
  • Fostered a collaborative work environment, driving team cohesion and communication effectiveness.
  • Analyzed market trends to inform product selection and inventory management strategies.
  • Mentored junior leaders, guiding their professional development and leadership skills enhancement.
  • Identified team weak points and implemented corrective actions to resolve concerns.
  • Trained employees on Product or Service and assigned duties.
  • Oversaw day-to-day activities of Number employees in Type establishment, fostering inspiring atmosphere to optimize employee experiences.
  • Mentored junior staff members, helping them develop leadership skills and advance their careers within the organization.
  • Evaluated employee skills and knowledge regularly, training, and mentoring individuals with lagging skills.

Senior Store Manager

iStore (Apple Premium Reseller)
08.2022 - 11.2023
  • Ensure the store’s daily operational tasks are consistently accomplished
  • Opening duties of each retail position
  • Operational duties throughout the day
  • Smooth store operations at all times and report to management any deviation
  • Compliance of the retail store to company’s KPIs and metrics Dashboard
  • Be overall in-charge of documentation documents whether hard or soft copy (i.e Delivery receipts, Invoices, SRO etc ) in the store.
  • Manpower
  • Proper scheduling and manpower allocation
  • Scheduling, approval and denial of leaves, overtime, change- day off and other manpower concerns as guided by the company’s house rules and handbook
  • Substitute if there is a key position missing in their team (cashier/ stockman/ help desk)
  • Maintain staff discipline and promote company values
  • Participate in sourcing, interview, screening and on-boarding of new talent to the team
  • Merchandise the store according to APR merchandising guidelines (FDK, planogram, accessory merchandising guidelines and maintain this
  • Maintain merchandising excellence in the store at all times
  • Update merchandising periodically as indicated by Apple design kits, graphic refresh, product releases and management directives
  • Customer Service & Product Knowledge
  • Be proficient in Apple Customer Experience and Selling Skills and be able to coach/ train their staff.
  • Be proficient in the product knowledge of iStore’s product line and be able to coach/ train their staff.
  • Supervise and work with the sales coach assigned to their branch and the progress of each team member.
  • Deal with irate or difficult customers and escalate as necessary.
  • Meetings
  • Attend management meetings and actively participate with feedback
  • Preside store weekly meetings
  • Preside store daily huddles
  • Attend meetings with suppliers on the company’s behalf and provide management with feedback/ necessary documentation
  • Apple Mystery Shopper
  • Ensure compliance of retail store staff on Apple

Store Manager

iStore (Apple Premium Reseller)
08.2019 - 08.2022
  • Handling all over stores operations
  • Managing store operational expenses, labor, supplies, rental and permits expenses
  • Oversee day to day store operations
  • Ensure the store's daily operational tasks are consistently accomplished
  • Opening duties of each retail position
  • Operational duties throughout the day
  • Smooth store operations at all times and report to management any deviation
  • Compliance of the retail store to company’s KPIs and metrics Dashboard
  • Be overall in-charge of documentation documents whether hard or soft copy (i.e Delivery receipts, Invoices, SRO etc) in the store.
  • Manpower
  • Proper scheduling and manpower allocation
  • Scheduling, approval and denial of leaves, overtime, change- day off and other manpower concerns as guided by the company’s house rules and handbook
  • Substitute if there is a key position missing in their team (cashier/ stockman/ help desk)
  • Maintain staff discipline and promote company values
  • Participate in sourcing, interview, screening and on-boarding of new talent to the team
  • Merchandise the store according to APR merchandising guidelines (FDK, planogram, accessory merchandising guidelines and maintain this
  • Maintain merchandising excellence in the store at all times
  • Update merchandising periodically as indicated by Apple design kits, graphic refresh, product releases and management directives
  • Customer Service & Product Knowledge
  • Be proficient in Apple Customer Experience and Selling Skills and be able to coach/ train their staff.
  • Be proficient in the product knowledge of iStore’s product line and be able to coach/ train their staff.
  • Supervise and work with the sales coach assigned to their branch and the progress of each team member.
  • Deal with irate or difficult customers and escalate as necessary.
  • Meetings
  • Attend management meetings and actively participate with feedback
  • Preside store weekly meetings
  • Preside store daily huddles
  • Attend meetings with suppliers on the company’s behalf and provide management with feedback/ necessary documentation
  • Led store operations to enhance customer satisfaction and drive sales growth.
  • Trained and mentored staff on product knowledge and customer service best practices.
  • Implemented inventory management systems to optimize stock levels and reduce shrinkage.
  • Analyzed sales data to identify trends and adjust merchandising strategies accordingly.
  • Developed promotional campaigns to increase foot traffic and boost product visibility.
  • Conducted performance evaluations to ensure team accountability and professional development.
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
  • Completed point of sale opening and closing procedures.

Department Head

METRO RETAIL STORES GROUP, INC.
12.2018 - 05.2019
  • Responsible in supervising and monitoring the sales objectives of the department by ensuring consistent compliance to standards and policies of the selling operations, likewise ensuring customer satisfaction.

Store Manager

Expressions Stationery Shop, Inc.
07.2017 - 12.2018
  • Responsible for the achievement of the store objective and operations business targets through efficient, effective and innovative leadership.

Shift Supervisor

Front Lake, Inc. (KFC)
05.2015 - 07.2017
  • Supervises the restaurant operations, workflow and floor management.
  • Key Responsibility Area
  • Local store marketing manager
  • Season activation in-charge
  • In charge in recruiting and training of newly hired team members

Restaurant Team Leader

Kentucky Fried Chicken
01.2007 - 05.2015
  • Purpose of the position:
  • Assist Manager on duty in monitoring product quality, sanitation and cleanliness, speed of service. Also supervises the restaurant team members.
  • Scope and Magnitude:
  • Product Quality controller
  • Supervise and control Restaurant Team Members within each shift in a station.
  • Assist Managers in training the restaurant Team Members.
  • Position Measurements:
  • Zero Product Quality Violation during the shift
  • No clear Violation on Food Safety and Sanitation Standard
  • 100% CHAMPS score on categories directly involving Team Leaders
  • 100% rating is Service, Storage and sanitation and Product category in CER audit
  • Store meets Speed Of Service.
  • Duties and Responsibilities
  • The Team Leader has the following responsibilities and Duty:
  • Ensure that products are within Holding Time and Shelf Life
  • Ensure FIFO method of products
  • Checks product storage and holding equipment is in good running condition.
  • Checks the quality of finished/cooked products
  • Expired or spoiled products are properly endorsed to the Manager On Duty for documentation
  • Assist In training Restaurant Team Members using the STAR 2000 Training System
  • Supervise daily and weekly cleaning sanitation of work area.
  • Maintain orderliness and cleanliness of stockroom.

Education

Bachelor of Business Studies/Administration/Management - Marketing Management

La Consolacion College-Bacolod
01.2017

Certificate - Food & Beverage Services Management

West Negros University
01.2004

Skills

Mobile technology proficiency

Business insight

Analytical capabilities

Outcome-focused

Certification

Samuel Baya

Interests

Retail strategy and multi-store business growth Leadership development and high-performance team culture Data-driven sales optimization and KPI excellence Customer experience innovation and brand loyalty Operational efficiency and scalable store systems Emerging technologies in consumer electronics and digital retail Market trends, competitive analysis, and business expansion Continuous leadership learning and strategic thinking

Timeline

Excutive Assistant to the Chairman - JI Group of Companies
01.2026 - Current
Marketing Manager - JI Telecom
03.2025 - 06.2025
Market Leader/Area Manager - iStore Digital Lifestyle
11.2023 - 01.2025
Senior Store Manager - iStore (Apple Premium Reseller)
08.2022 - 11.2023
Store Manager - iStore (Apple Premium Reseller)
08.2019 - 08.2022
Department Head - METRO RETAIL STORES GROUP, INC.
12.2018 - 05.2019
Store Manager - Expressions Stationery Shop, Inc.
07.2017 - 12.2018
Shift Supervisor - Front Lake, Inc. (KFC)
05.2015 - 07.2017
Restaurant Team Leader - Kentucky Fried Chicken
01.2007 - 05.2015
West Negros University - Certificate, Food & Beverage Services Management
La Consolacion College-Bacolod - Bachelor of Business Studies/Administration/Management, Marketing Management

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Samuel BayaCPRO & Business Unit Head Bacolod