SALVADOR BONGON BLASCO JR.
Taguig City,METRO MANILA
Summary
Drive national and country operations with measurable focus on growth, profitability, and market expansion. Develop business plans, sales strategy, and distributor frameworks that improve execution and strengthen commercial control. Oversee negotiation, relationship management, and P&L to support sustainable business results.
Overview
33
33
years of professional experience
Work History
Country Head
PT DUA KELINICI
05.2026 - Current
- Concurrently led National Sales Manager role, overseeing national distributor relationships to drive sales growth.
- Managed operations in Philippines, ensuring alignment with strategic objectives and local market needs.
- Coordinated operational requirements in Philippines with office in Indonesia, streamlining processes for effective collaboration.
- Conceptualization of Sales and Marketing Plans
- Development of Distributor Management Program
- Transitioned the National Distributor
- Development of 2026 and 2027 Philippines Business Plans
- Supervised marketing officer in daily operations
- KEY ACHIEVEMENTS:
Country Manager
KINO CONSUMER PHILIPPINES INCORPORATED (KCPI)
05.2025 - Current
- Lead the achievement of Sales Growth by more than 300% in a period of 8 months only
- Reduced Company expenses on warehousing and utility expenses by 500 million within 3months of tenure.
- Achieved key milestones that directly contributed to operational success.
- Set up the basic end-to-end operating standards of the Company to initiate sustainable sales growth and improvement in profitability
- Created a 3-year Business Plan for the Philippines operation. Focus on purchase order management, delivery management, merchandising management, off-take management, and repeat order management.
- Oversaw operations in the Philippines, ensuring alignment with company objectives.
- Concurrently handling the National Sales Manager and Supply Chain Manager
- Coordinated operational requirements for KCPI at head office in Indonesia, enhancing cross-border collaboration.
- Establishment of “ways of working” and process monitoring and controls on day-to-day operation.
National Sales Manager
PRIFOOD CORPORATION
01.2020 - 07.2024
- Managed Sales and Trade Marketing operations for modern trade and general trade, ensuring alignment with business objectives.
- Yearly preparation and execution of Sales Department – Annual Business Plans
- Coordinated cross-departmental collaboration to align sales requirements with overall business processes.
- Established Standard Operating Procedures for the Sales Department to address customers' needs and internal requirements.
- Led the Sales Training Program to ensure improvements in Field Discipline, Systematic Selling, Performance Management, and Capability Development
- Highlighted significant achievement in sales performance during challenging periods.
- Led the achievement of Sales Growth during the COVID-19 pandemic (2020 and 2021) with 2% and 4%, respectively
- Achieved “all-time high” Sales (Value and volume) in 2022 with 33% growth
- Achieved 57% growth for Modern Trade and 43% growth for General Trade operation
- Established an organisational structure to effectively respond to distributor and customer needs.
- Spearhead the alignment of Key Performance Indicators (KPI) of all departments to ensure improvement of Service Level to customers
National Sales Manager
BIG E FOOD CORPORATION
05.2017 - 12.2019
- Spearhead the preparation of the five (5) year Sales Business Plan to double the business in 5 years
- Achieved All-Time High Sales in 2018 with an estimated growth of 23%
- Led the entire sales and trade marketing operation for modern trade and general trade operations.
- Reconfigured national sales distribution set-up to improve responsiveness to customer requirements
- Yearly preparation and execution of Sales Department – Annual Business Plans
- Standardised sales strategic planning to ensure sustainable product distribution, area/account development, sales budgeting, sales forecasting, bad stock management, and per sales depot P&L
- Established daily sales routines and processes for each sales position to enhance operational efficiency
- Highlighted significant achievement
Deputy Country Manager/ National Sales Manager
PT KALDU SARI NABATI INDONESIA
10.2012 - 04.2017
- Acted as Deputy Country Manager (DCM) from 2013-2015 and concurrently as National Sales Manager (NSM) from 2012-2017
- As NSM, the main mandate is to develop a yearly Distribution Plan, provide yearly Sales Direction, Manpower Plan, and Financial Plan, and the sales forecast
- Spearheaded the successful transformation of sales operations in key cities from distributor operation to direct coverage operation
- Established the company's strategic direction by creating and executing distribution, brand marketing, trade marketing, supply chain, OPEX, and CAPEX plans.
- Prepared and implemented start-up business plan, successfully establishing operations in the country
- Established the Company’s operation in the country.
- Established partnership with local company for importation and led appointment of Regional Distributors nationwide
- Led appointment of all the Regional Distributors in the country
- Established operating standards, policies, and procedures for Sales, Marketing, Logistics, Human Resources, and Accounting departments
Key Account Manager
REPUBLIC BISCUIT CORPORATION
07.2011 - 04.2012
- Introduced, Developed, and Implemented Annual Key Account Business Plan
- Conceptualizes, develops, and implements Annual Key Account Plan for selected Key Accounts
- Led sales operations for national key accounts, achieving sales forecast and managing product distribution, inventory, service levels, merchandising, trade promotions, and AR management.
- Negotiated Trading Term Agreements, national promotions, and resolved operational concerns with major accounts.
- Coordinated requirements across marketing, trade development, production, and merchandising departments for key account channels.
- Developed Key Account Management Process Flow which will be part of the standard operating procedure of the Sales Department
- KEY ACCOMPLISHMENTS:
Channel Manager
REPUBLIC BISCUIT CORPORATION
01.2007 - 06.2011
- Conceptualized and implemented programs that further improved sales volume, availability, and visibility of the products.
- Created programmes to support the growth of the tertiary channel by focusing on volume, visibility, and availability.
- Led conceptualisation, development, and implementation of trade marketing program for tertiary channel, enhancing market presence
- Coordinated with sales and marketing department to develop sales-initiated promotions and below-the-line activities, driving customer engagement
- Manages annual budget, ensuring that all activities are within acceptable cost-to-sales ratio
- Highlighted significant achievements
Regional Sales Manager for GMA and Luzon
PRIFOOD CORPORATION
01.2003 - 01.2007
Trade Marketing Manager General Trade
UNIVERSAL ROBINA CORPORATION (URC)
05.2003 - 01.2003
Senior Brand Assistant
UNIVERSAL ROBINA CORPORATION (URC)
01.2001 - 01.2003
Senior Trade Channel Supervisor
UNIVERSAL ROBINA CORPORATION (URC)
01.2001 - 01.2001
Key Account Specialist
UNIVERSAL ROBINA CORPORATION (URC)
01.1998 - 01.2001
FOB Section Manager
UNIVERSAL ROBINA CORPORATION (URC)
01.1997 - 01.1998
Ex-Truck Salesman
UNIVERSAL ROBINA CORPORATION (URC)
01.1994 - 01.1997
Education
Bachelor of Science - Engineering - Electrical Engineering
University of the East
01-1990
Computer Programming
System Technology Institute
01-1989
Skills
- Key account management
- Distributor management
- Marketing campaign management
- Brand development and launching
- Sales and marketing proficiency
- Trade marketing
- Business planning
- Profit and loss oversight
- Market expansion strategy
- Creative thinking
- Negotiation tactics
- Relationship management
REFERENCES:
Available upon request.
TRAINING AND SEMINARS:
- Systematic Selling, Field Sales Disciplines, Capability Development and Support and Performance Management
- Key Accounts Management – Ateneo – August 2011
- How to Set Up a Distribution Network – Mansmith and Fielders, Inc. – October 2007
- Managing Sales Through Distributors – Mansmith and Fielders, Inc. – Nov. 2007
- Managing Successful Distributor Operation – Mansmith and Fielders, Inc. – Dec. 2007
- Philippines Marketing Association Conference 2006
- Team Building Seminar conducted by LUBID
- Seven Habits for Highly Effective People – Universal Robina Corp.
- Roles of Sales Management in Business Development – Universal Robina Corp.
Disclaimer
I certify that the above pieces of information are true and correct. Salvador B. Blasco Jr.
Timeline
Country Head
PT DUA KELINICI
05.2026 - Current
Country Manager
KINO CONSUMER PHILIPPINES INCORPORATED (KCPI)
05.2025 - Current
National Sales Manager
PRIFOOD CORPORATION
01.2020 - 07.2024
National Sales Manager
BIG E FOOD CORPORATION
05.2017 - 12.2019
Deputy Country Manager/ National Sales Manager
PT KALDU SARI NABATI INDONESIA
10.2012 - 04.2017
Key Account Manager
REPUBLIC BISCUIT CORPORATION
07.2011 - 04.2012
Channel Manager
REPUBLIC BISCUIT CORPORATION
01.2007 - 06.2011
Trade Marketing Manager General Trade
UNIVERSAL ROBINA CORPORATION (URC)
05.2003 - 01.2003
Regional Sales Manager for GMA and Luzon
PRIFOOD CORPORATION
01.2003 - 01.2007
Senior Brand Assistant
UNIVERSAL ROBINA CORPORATION (URC)
01.2001 - 01.2003
Senior Trade Channel Supervisor
UNIVERSAL ROBINA CORPORATION (URC)
01.2001 - 01.2001
Key Account Specialist
UNIVERSAL ROBINA CORPORATION (URC)
01.1998 - 01.2001
FOB Section Manager
UNIVERSAL ROBINA CORPORATION (URC)
01.1997 - 01.1998
Ex-Truck Salesman
UNIVERSAL ROBINA CORPORATION (URC)
01.1994 - 01.1997
Bachelor of Science - Engineering - Electrical Engineering
University of the East
Computer Programming
System Technology Institute