Ruthsan May Ducha

• Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
• Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
• Working with marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
• Consulted with product development teams to enhance products based on customer interest data.
• Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
• Developed innovative and targeted collateral to support overall branding objectives.
• Planned and executed marketing campaigns to target groups, areas and wider community.
• Planned and executed events and marketing programs to increase qualified leads.
• Traveled to promote current programs and drive marketing through trade shows and industry conferences.
• Conducted market research to identify new opportunities and target markets.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Completed and submitted monthly and yearly reports to support executive decision making.
• Implemented key initiatives and activities aligned with brand strategy and brand advocacy.

• Assisted with demonstrations for laboratory machines to showcase functionality.
• Analyzed metrics to measure product performance.
• Boosted customer base penetration using creative promotional approaches.
• Managed product demonstrations and testimonials for performance evaluation.
• Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
• Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
• Conducted regular market analysis to identify new opportunities for territory sales growth.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.

• Product Presentation of the product to the clients that are also potential users. Hybrid set up of product presentation in face to face and virtual.

• Managing calendar and monthly itinerary of visits for the target clients.

• Having B2B transaction of medical devices to key hospitals for direct sales and B2C transaction by collection PO or Purchase Order.

• Forecasting target sales for direct and indirect clients.

• Comprehensive and broad understand of product knowledge with monthly exam quarterly training refresher.

• Conducting meetings and product presentation and discussion to the large group.

• Monthly inventory of stocks and product availability for accurate forecast.

• Concise and precise communication with the client thru face to face visit, MS Teams, phone calls, chats and emails.

• Very well versed in target numbers weekly, monthly and annually.

• Close monitoring of competitors activities thru marketing research.

• Implementation of Marketing activities with target ROI or Return of Investment.

• Management of cash advance and liquidation for marketing activities implementation.

• Communicated issues and updates proactively to accelerate turnaround on client queries.

• Identify the market with SWOT analysis and increase revenue.

• Administrative work and market research for competitor's activity

• Reviewed sales, evaluating specific products and part numbers to recommend appropriate sales strategy.
• Documented client requirements, cross-referencing need and product information.

• Attended medical product conventions to remain updated on medical industry trends and developments.
• Used excellent negotiation and persuasion techniques to obtain best prices for medical products.
• Scheduled appointments with pharmacists, doctors and other medical professionals to promote new products and deliver presentations.
• Boosted client retention, establishing sales goals and securing targeted rates.
• Managed projects through installation phases, offering clear, comprehensive training to clinical teams.
• Assessed client needs and made targeted product recommendations to build trust and increase revenue.
• Cultivated long-term relationships with clients to accurately quote prices and terms, achieving customer objectives.
• Analysed data and market conditions and adjusted sales pitches to overcome objections and meet client-specific needs.
• Negotiated customer pricing within agreed guidelines to achieve margin targets.
• Exceeded monthly sales KPIs, using advanced selling techniques and smart negotiation strategies.
• Leveraged market analytics to secure new clients in growing territories, driving acquisition and revenue to support growth.

• Regularly monitored territory sales with Salesforce, ensuring targets were on track to achievement and adapting where required.
• Shared comprehensive brand and product knowledge to maximise sales.
• Continuously achieved or exceeded monthly sales targets by proactively cold calling leads, visiting customers and going the extra mile to achieve client needs.
• Handled credit and debit card payment processing to complete purchasing experience.
• Prepared quotes with accurate and competitive pricing to drive conversion.
• Demonstrated products to show potential buyers benefits and advantages and encourage purchases.
• Secured new clients through targeted prospecting and networking.
• Executed complete sales cycle process, from prospecting through to contract negotiations and closing.
• Researched new products, market trends and technology to stay abreast with latest updates.
• Documented orders and facilitated deliveries following special requests of customers to increase loyalty and retention.
• Participated in sales training and workshops to amplify skills and leverage productivity.
• Used social media platforms to reach out to prospective clients and cultivate strong ties.