Ruel Andreew Oli
Manila
Summary
Dynamic content creator and strategist with a proven track record at Adventures With Purpose, enhancing audience engagement through expert Adobe Premiere Pro and storytelling skills. Achieved significant SEO improvements and optimized content strategies, demonstrating a keen ability for fast turnarounds and creative direction. Excelled in crafting high-CTR thumbnails and leveraging data-driven insights for content excellence.
Results-driven content professional with proven track record in developing and executing successful content strategies. Known for fostering team collaboration and adapting to changing project requirements. Highly skilled in content creation, editorial processes, and strategic planning.
Overview
5
5
years of professional experience
Work History
Content Director
Adventures With Purpose
10.2023 - 12.2024
- Streamlined content publishing workflows for faster turnaround times, ensuring consistent and timely project delivery across platforms.
- Conducted competitor analysis and trend research, leveraging insights to refine content strategy and stay ahead in the digital space.
- Implemented a data-driven approach, analyzing audience behavior, retention rates, and engagement metrics to optimize video performance.
- Integrated SEO best practices in video titles, descriptions, and metadata to boost organic reach and improve discoverability.
- Led brainstorming sessions to develop high-impact, attention-hacking content ideas tailored for YouTube, TikTok, and social media algorithms.
- Crafted compelling hooks and engineered retention-focused edits, ensuring viewers stayed engaged from start to finish.
- Managed multi-platform content distribution, adapting long-form content into highly shareable Shorts and Reelsto maximize exposure.
- Maintained high-quality output under tight deadlines, balancing speed with creativity and strategic storytelling.
- Monitored web and video analytics, tracking metrics like Click-Through Rate (CTR), Watch Time, and Audience Retention to optimize future content.
- Developed and refined content strategies, aligning video themes, pacing, and storytelling techniques with brand goals and audience preferences.
- Suggested and implemented creative improvements, refining scripts, visuals, and editing styles for maximum engagement.
- Edited high-quality graphics and videos, applying cinematic color grading, dynamic transitions, and motion graphics to elevate content appeal.
- Managed video assets and archives, ensuring organized storage for easy retrieval and repurposing.
Lead Video Editor & Thumbnail Designer
Andrew Fitzgerald - Scary Mysteries YT Channel
02.2022 - 10.2024
- Optimized Audience Retention by implementing dynamic pacing, strategic cutaways, and engaging visual storytelling to keep viewers hooked.
- Enhanced Click-Through Rate (CTR) by designing compelling thumbnails with strong contrast, eye-catching text, and emotionally resonant imagery.
- Ensured seamless audio integration by working closely with sound designers, synchronizing sound effects and music to elevate storytelling.
- Balanced artistic vision with production constraints, delivering high-quality edits while meeting tight deadlines and budget limitations.
- Stayed ahead of industry trends, consistently applying cutting-edge video editing techniques, AI-driven enhancements, and YouTube best practices.
- Troubleshot technical issues efficiently, ensuring smooth post-production workflows and minimal downtime for the editing team.
- Maintained high production value through meticulous color grading, cinematic framing, and precise shot composition.
- Developed visual effects (VFX) and transitions that reinforced narrative elements and boosted audience engagement.
- Managed multiple projects simultaneously, streamlining workflows for researchers, scriptwriters, and editors to meet all publishing schedules.
- Integrated motion graphics and kinetic typography to add depth and energy to video content.
- Applied data-driven editing techniques by analyzing audience retention graphs and adjusting pacing, hooks, and engagement strategies accordingly.
- Incorporated feedback seamlessly, revising footage based on producers’ and directors’ requests to maintain creative alignment.
- Secured licensed music and stock footage, ensuring compliance with copyright laws while enhancing production quality.
Freelancer
Multiple Clients Mostly Content Creators
09.2019 - 02.2022
- Engineered attention-hacking edits by strategically crafting hooks, rapid cuts, and dynamic pacing to maximize audience engagement and retention.
- Optimized storytelling flow by adding seamless transitions, jump cuts, J-cuts, and L-cuts to maintain energy and keep viewers engaged.
- Designed high-impact opening sequences to boost watch time and audience retention, ensuring strong first impressions.
- Applied color grading and cinematic enhancements to create visually striking content tailored for each platform’s algorithm.
- Implemented data-driven editing strategies, analyzing audience behavior to fine-tune pacing, cuts, and overall structure for maximum impact.
- Layered sound effects and music cues to heighten emotional engagement and complement visual storytelling.
- Managed multi-camera footage, selecting the most compelling angles to maintain narrative flow and visual interest.
- Crafted custom motion graphics and lower-thirds to enhance clarity and professionalism in informational and promotional content.
- Worked under tight deadlines, delivering high-quality edits with quick turnaround times without compromising quality.
- Maintained a well-organized digital asset library, ensuring smooth workflow and quick access to footage for revisions or repurposing.
- Led and executed full-cycle content creation, from raw footage organization to final polished edits optimized for YouTube, TikTok, and Instagram.
Education
Bachelor of Science - Civil Engineering
Adamson University
Manila, Philippines06-2025
High School Diploma -
Columban College Inc. - Asinan Campus
Olongapo City06-2019
Skills
- Adobe Premiere Pro, After Effects, Final Cut Pro, CapCut
- Color grading & correction
- Seamless transitions (J-cuts, L-cuts, match cuts)
- Sound design & audio synchronization
- YouTube SEO & Optimization
- Content scheduling & automation
- Competitor & trend analysis
- Data-driven content optimization
- Adobe Photoshop, Illustrator, InDesign
- High-CTR thumbnail design
- Motion graphics & kinetic typography
- Creative direction & storytelling
- Fast turnaround & deadline-driven
- Virtual assistance & workflow management
- Continuous learning & industry adaptation
Timeline
Content Director
Adventures With Purpose
10.2023 - 12.2024
Lead Video Editor & Thumbnail Designer
Andrew Fitzgerald - Scary Mysteries YT Channel
02.2022 - 10.2024
Freelancer
Multiple Clients Mostly Content Creators
09.2019 - 02.2022
Bachelor of Science - Civil Engineering
Adamson University
High School Diploma -
Columban College Inc. - Asinan Campus
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