Hi, I’m
Rubi Villaluz
Marketing Director & Project Manager - Asia Pacific
Paranaque City
Overview
30
years of professional experience
Work History
PLUSspace International Corp. Ltd.
Marketing Director & Project Manager - APAC
01.2018 - Current
Job overview
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Created content and promotional materials to drive engagement and conversions.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Established partnerships with key industry influencers to amplify brand reach and credibility.
- Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Mentored junior team members, fostering professional development within the organization.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Improved lead generation through targeted email marketing campaigns and data-driven analytics.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
- Negotiated advantageous contracts with vendors and service providers, reducing marketing costs while maintaining quality.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects.
- Identified plans and resources required to meet project goals and objectives.
- Monitored project performance to identify areas of improvement and make adjustments.
- Met project deadlines without sacrificing build quality or workplace safety.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Managed risk assessments and implemented mitigation strategies to minimize potential issues during project execution.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Coordinated cross-functional teams and resolved conflicts, maintaining a positive work environment throughout the project lifecycle.
- Prepared detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives.
- Provided detailed project status updates to stakeholders and executive management.
- Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
- Enhanced overall project success by conducting thorough post-project evaluations and incorporating lessons learned into future efforts.
PLUSspace International Corporation Ltd
Business Development Manager
10.2014 - 01.2018
Job overview
- Generated new business with marketing initiatives and strategic plans.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Kept meticulous client notes and updated account information in company databases.
- Participated in trade shows and conferences to network and generate leads.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
DJO Global Inc.
Business Development Manager
11.2009 - 03.2014
Job overview
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Collaborated closely with marketing teams to develop targeted campaigns that generated high-quality leads for the sales pipeline.
- Performed client research and identified opportunities for account growth, account penetration, and market expansion.
- Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
- Represented company and promoted products at conferences and industry events.
Cellstar Philippines, Inc.
Customer Service Officer
11.1999 - 09.2009
Job overview
- Assisted call-in customers with questions and orders.
- Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
- Maintained a high level of product knowledge to effectively assist customers with accurate information and recommendations.
- Enhanced customer satisfaction by efficiently addressing and resolving their inquiries and concerns.
- Provided constructive feedback to peers and management on potential process improvements, aiding continuous enhancement of service quality.
- Addressed customer complaints and mitigated dissatisfaction by employing timely and on-point solutions.
- Participated in regular meetings with supervisors to discuss challenges faced during daily operations, identifying opportunities for growth and development.
Central Distribution Services Inc. (April 1997 – Sept 1999)
Executive Assistant & Administrative Officer
04.1997 - 09.1999
Job overview
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Handled confidential and sensitive information with discretion and tact.
- Maintained confidentiality with sensitive documents, ensuring proper storage and distribution as needed.
- Streamlined executive communication by managing emails, phone calls, and scheduling appointments.
- Processed travel expenses and reimbursements for executive team and senior management group.
- Served as a liaison between departments to facilitate effective communication throughout the company.
- Managed office inventory, tracking supplies and placing orders to ensure smooth daily operations.
- Ensured smooth daily operations through consistent maintenance of office equipment, troubleshooting issues when necessary.
- Proactively identified areas requiring attention or improvement aligning priorities effectively in line with executive preferences.
- Improved office efficiency by implementing new filing systems and document management processes.
Allied Banking Corporation (OJT)
New Accounts Clerk
11.1995 - 04.1996
Job overview
- Enhanced customer satisfaction by efficiently opening new accounts and providing exceptional service.
- Giving assistance to maintained up-to-date knowledge on bank products, services, and regulations to provide accurate information to clients.
- Efficiently managed high-volume workloads while maintaining a keen focus on accuracy and quality of service delivery.
- Assisting in account openings by implementing comprehensive checklists for document collection and verification.
Education
Mabini CollegeDaet, Province Of Camarines Norte, Philippines
Bachelor of Science from Commerce - Banking & Finance
04.2001
Skills
Communications management
Timeline
Marketing Director & Project Manager - APAC
PLUSspace International Corp. Ltd.
01.2018 - Current
Business Development Manager
PLUSspace International Corporation Ltd
10.2014 - 01.2018
Business Development Manager
DJO Global Inc.
11.2009 - 03.2014
Mabini College
Bachelor of Science from Commerce - Banking & Finance
04.2001
Customer Service Officer
Cellstar Philippines, Inc.
11.1999 - 09.2009
Executive Assistant & Administrative Officer
Central Distribution Services Inc. (April 1997 – Sept 1999)
04.1997 - 09.1999
New Accounts Clerk
Allied Banking Corporation (OJT)
11.1995 - 04.1996