Open To Work
Ruben Jr. Cu
Copeland Philippines, Inc. (Divestiture from Emerson)
Work Preference
Job Search Status:
Open to work
Desired start date:
Immediately
Desired Job Title
Country DirectorGeneral ManagerCountry ManagerManaging Director
Work Type
Full TimeConsultingSeasonal Work
Location Preference
Hybrid
Location:
PH
Open to relocation:
Yes
Important To Me
Flexible work hoursStock Options / Equity / Profit SharingHealthcare benefitsCompany Culture
31
years of professional experience
Ruben S. Cu Jr. is a seasoned executive with unique broad skills across Shared Services, Global Manufacturing Technology, Engineering, bringing over 30 years of leadership to multinational organizations such as Emerson Electric Shared Services, Intel Corporation Global Manufacturing. He is recognized as an architect and transformer of large-scale Center of Excellence in Global Shared Services, driving the growth and oversight of more than 800+ employees. Ruben possesses deep expertise in process design, operational excellence, KPI governance, people and culture, environment and Financial Management. He is acclaimed for building high-performing Centers of Excellence and delivering measurable business outcomes through Lean systems, ISO-certified quality frameworks, scalable global service models, and sustainable cost and charging structures. Ruben is adept at fostering a culture of excellence, driving strong employee engagement, capability building, and continuous improvement. Ruben's broad management experience spans Technology Development and Engineering, Supply Chain, Finance, HR, Engineering, Technical Services, Customer Service, Marketing Analytics, Retail Solutions Alarm Monitoring and Advanced Services, Competitive Intelligence Group, Supply Chain, Electronics Component Engineering, Compliance, Analytics, IT, Systems Development, and Marketing. His extensive background in Intel for 14yrs in Electronics Technology development and Engineering, process and equipment automation, yield and process integration, and semiconductor high-volume factory operations further complements his leadership profile. Ruben is a strategic, execution-focused leader who collaborates effectively with Boards and C-suite stakeholders to scale operations, enhance service quality, and drive long-term enterprise efficiency. He is known for simplifying complexity, enabling transformation, and aligning global operations for consistent enterprise-wide impact.
Work History
Site Leader and Business Director / Board Director
1 Year 5 Months- Ruben led the strategic standalone entity set up of Philippines Global Services Hub, overseeing more than 820 employees and providing global support in Finance, HR, Legal and Compliance, IT, Marketing, Supply Chain, and Business Operations (Applications Engg, Technical Services, Customer Service, Inside Sales, Data and Analytics)
- Key Achievements:
- Established the entity with governance, statutory compliance, systems integration, and operational readiness
- Designed and implemented Operational framework - standardized Requested Service Level (RSL) as a common KPI framework, including processes for performance thresholds, operational dashboards, and sustainable structured problem solving
- Re-Deployed ISO 9001:2015-certified QMS, standardized process management, work instructions, internal audits, and embedded a Sustainable Lean Culture practices, Six Sigma DMAIC, Statistical Process Controls to provide leading and lagging indicators for stability and capability of Operations.
- Led digital process improvements and automation initiatives to enhance stability, capability, scalability, and service quality
- Managed P&L and stabilized costs while enabling headcount growth in line with global demand, lowered spending by 12% on first year of Standalone new entity.
- Structured operational processes for corporate and government Compliances, Business Continuity Management and Risk Management and Controls.
- Represented the company with external industry partners and organizations
Site Business Director / Board Director – Commercial & Residential Solutions Platform
7 Years- Ruben directed a global shared services platform with over 650+ employees, supporting multiple international business units and expanding from HVACR Climate Technologies businesses (AC, Cold Chain, Electronics and Controls) to Commercial and Residential Solutions, including Tools Businesses Ridge tools, InSinkerator, ClosetMaid, Emerson Tool Company, Thermodisc, Fusite.
- Impact Delivered:
- Reorganized business to more integrated BU and multi-functional teams aligned with new global strategies
- Redesigned P&L and implemented a Rate Card, Management Fee, Allocation and chargeback model for BU-focused expansion in the Philippines. Complimentary with the transformation program, this eventually resulted to Ave. Cost per head FY24 = FY2008 beating inflation.
- Drove strategic programs focused on customer-centric growth, operational excellence, and people and culture
- Instilled a culture of continuous improvement, launching Waste Walk and IMPACT initiatives, generating significant business value and engagement
- Built partnerships across business, HR, Leadership to drive high engagement, culture of excellence and high performance achieving operational stability.
- Unified reinforcing recognition programs to embed values and continuous improvement habits across vertical and horizontal operations
- Standardized global reporting metrics and enhanced performance governance around SQDC, Safety, Quality, Delivery and Cost. Oversaw functional capabilities across the GSC, SLAs, KPIs, and root cause countermeasures at >98% Productivity and >99% Quality while addressing Red thru SPS RCCM.
- Drive Safety Culture Mindset, Assess Risk, Taking Ownership and Leadership Engagement and role modelling.
- Maintained >98% productivity during the Covid pandemic with 100% work-from-home
- Delivered world-class stakeholder management with a Customer NPS of >63 and zero detractors
Site Business Leader, Global Service Center – Climate Technologies
1 Year- Headed the Manila GSC with over 360 employees, executing rapid leadership succession, restructuring management layers for efficiency, and expanding functional coverage.
- Restructured management layers, increased agility, and laid out the foundational work to achieve historic benchmarks in cost per head
- Expanded functions to include Finance, HR, Software Solutions, IT, and Marketing
- Strengthened KPI oversight and operational risk controls
- Represented the Philippines in global executive planning conferences
Progressive Senior Leadership Roles – Site Head of Global Service Center
5 Years- Managed the Global Service Center/Call Center for HVACR Technology and Engineering, overseeing customer service, inside sales, technical services, analytics, product compliance, electronics component engineering, and supply chain operations.
- Led turnaround of global monitoring solutions and engineering/Technical services
- Expanded Manila's service delivery footprint from less than 40% to full consolidation 100% for most Services. Hyper growth years thru Operations Excellence, Stakeholder Trust and People Engagement.
- Implemented capacity planning, forecasting, and manpower governance
- Achieved first ISO certification in May 2012 (Set Standards) and launched operational excellence initiatives
- Established School of Excellence for functional, soft skills, and OPEX problem solving
- Implemented Functional career guidelines, Org and talent review, succession planning, and initiated key talent programs + Launched high engagement programs + OPEX Programs that set the foundation for stable attrition between 8-10%
Manufacturing Manager
3 Years- Ruben was responsible for restarting 24x7 assembly and test semiconductor manufacturing operations, driving cultural change towards LEAN, and ramping up test manufacturing capacity from 5Mu/week to 9Mu/week using the same resources.
Manufacturing Shift Manager
2 Years 7 Months- Led manufacturing shift operations, ensuring high-volume output and experimented on dedicated integrator for operational excellence by compressing/reorg 10 Supervisor Assembly/Test operations into 9 with 1 Dedicated for leading Continuous Improvement programs and change management across the entire operation. This led to several strategic and tactical improvements on capacity, yield and smooth change management.
Yield and Process Engineering Leader
2 Years 7 Months- Responsible for yield and process development to meet site certification targets, leading defect reduction strategies across matrixed Engg Modules, and factory-wide taskforces to solve reliability issues, design of experiments.
Next Generation Wafer Thinning Engineering Group Leader
4 Years- Led process and equipment development for next-generation wafer thinning, collaborating with equipment suppliers from Japan (Disco, TSK) and the US (Tru-Si), and deploying technology to high-volume manufacturing operations.
Procurement Lead, Global Materials Organization
7 Months- Managed special projects investigating inventory issues, developed global warranty processes, trained factory operations, and supervised purchasing. He helped solved the mystery of $6.8M IDM/Spareparts Dead Inventory Project working with Factory operations in PHL.
Installation and Qualification Engineer / Process and Equipment Improvement Engineer
2 Years 7 Months- Developed and implemented process improvements and automated tools in collaboration with international teams (Start up team of Ireland for 10wks), contributing to capacity expansion and operational efficiency. He was part of the Process and equipment automation team who automated Depanel model (choice of Japan suppliers and Cencorp Tool in CO, USA), run Machine Marathon/Burn In run and stayed in Folsom CA for 90 days. Trade Secret: Spindle Cap and Collar Innovation. The improvement saved a lot $20k each Spindle across the Virtual Factories.
- Led Multi-Site Virtual Factory Joint Engineering Leadership (JET) that acts a governance and best practice sharing and standardization. Led the Copy-Exactly! program implementation that include Joint Site Audits across international Sites in PH, Malaysia, Costa Rica, Ireland, US.
Production Supervisor
2 MonthsProduction Engineer
1 Year 3 MonthsProduction Engineer
7 Months1 Year
- Ruben progressed from engineering to leadership roles in electronics manufacturing and semiconductor operations at various companies.
- Intel Corporation (1997–2008): Process and equipment automation, technology development, continuous improvement
- Numonyx (2008–2011): Start-up manufacturing and operations after divestiture from Intel
- He held roles ranging from Installation and Qualification Engineer to Process and Equipment Automation, leading technology development initiatives and partnering with suppliers worldwide. Ruben improved assembly processes and equipment, developed technology for high-volume manufacturing, and led global factory programs and large-scale operation ramp-ups.
- US Patent Holder – Patent #6,615,994 (Wafer Boat), assigned to Intel Corporation.
Technical Sales Engineer
3 MonthsEducation
Bachelor of Science - Electronics And Communications Engineering
Skills
Team management
Team building
Staff development
Program implementation
Continuous Improvement / ISO / QMS
Lean Six Sigma
Operational Excellence / KPI Design
People
Culture and Engagement
Affiliations
- Rotary International, District 3830, Assistant Governor (2026-2027 – Currently serving)
- Rotary International, District 3830, President, Club of Makati Rosewood (2024-25)
Additional Information
- Recipient of Wafer Boat Patent at United States Patent Office, Jan. 2003
Timeline
Site Leader and Business Director / Board Director
Copeland Philippines, Inc. (Divestiture from Emerson)
10.2024 - 03.2026Read More
Site Business Director / Board Director – Commercial & Residential Solutions Platform
Emerson Electric
01.2017 - 01.2024Read More
Site Business Leader, Global Service Center – Climate Technologies
Emerson Electric
01.2016 - 01.2017Read More
Progressive Senior Leadership Roles – Site Head of Global Service Center
Emerson Electric
01.2011 - 01.2016Read More
Manufacturing Manager
Numonyx Philippines
04.2008 - 04.2011Read More
Manufacturing Shift Manager
Intel Technology Phils. Inc.
08.2005 - 03.2008Read More
Yield and Process Engineering Leader
Intel Technology Phils. Inc.
02.2003 - 09.2005Read More
Next Generation Wafer Thinning Engineering Group Leader
Intel Technology Phils. Inc.
04.2000 - 04.2004Read More
Procurement Lead, Global Materials Organization
Intel Technology Phils. Inc.
09.1999 - 04.2000Read More
Installation and Qualification Engineer / Process and Equipment Improvement Engineer
Intel Technology Phils. Inc.
02.1997 - 09.1999Read More
Production Supervisor
Read Rite Philippines
11.1996 - 01.1997Read More
Production Engineer
Fujitsu Ten Corporation of the Philippines
09.1995 - 04.1996Read More
Production Engineer
Toshiba
08.1995 - 11.1996Read More
Various Electronics Manufacturing Companies
01.1995 - 01.1996Read More
Technical Sales Engineer
Albatross Electronics
01.1995 - 04.1995Read More
De La Salle University
Bachelor of Science from Electronics And Communications Engineering
Read More
Core Leadership Capabilities
- Technology, Engineering, Manufacturing and Global Shared Services Strategy & Operations for over 820 talents
- Strategic: Lead Annual Strategy planning focused on 3 Pillars, Customer Centric-Growth, Operational Excellence, People and Culture. Used the X-Matrix to define and track strategies.
- Cross-functional Stakeholder Management & Board-level Engagement, aligning 150+ functions with global executives and businesses; Customer eNPS >60+
- Process Design: KPI alignment, standardization, design for operational stability and capability
- Lean / Continuous Improvement (Waste Walk and Kaizen – DMAIC/PDCA), with year-round design of programs to instill the habit and the culture of continuous improvement. Quality Management System: RCA, RCCM, and structured problem solving.
- Digital Transformation & Automation: Integrating people, processes, and tools to enhance efficiency and effectiveness
- Training and Development: School of Excellence, Community of Experts
- P&L Leadership: $200+M Global Inside Sales (Global Small OEMs, Many and High Margins), ~$22M Global Shared Services Operations in PH, domestic PH Sales of $6M+ for OEM, Distributors and End-user engagement with ~>10% Organic Growth Annually
- Cost Management including workforce allocations and various chargeback models
- Business Continuity, Risk Management & Operational Controls
- High Performance Culture: Talent development, retention, succession planning, culture building, engagement, inclusion, and belonging, with programs and recognition to reinforce engagement Lowered stabilized attrition down to 8-10% over-all (combined back office and Customer-facing)
- Partner with Global HR on Org and Talent review. Initiated Key Talent Program and Career Guidelines per function.
- Broad Functional Capabilities: Global Shared Services