Overview
Work History
Education
Skills
Skills Experience Summary
Personal Information
Timeline
Generic
ROY ANTHONY AGUILERA LACABA

ROY ANTHONY AGUILERA LACABA

Lipa City

Overview

11
11
years of professional experience

Work History

AREA SALES MANAGER

Nestle Phils. (Ice Cream Division)
6 2019 - 6 2023
  • Market and Customer Development Coverage, Sales Negotiation, Forecasting, Sales Finance & Accounting, Analysis and Skills Development, Promotions Management, Distributor Management, and Inventory Management
  • Retained profitability of three (3) distributors in the region during the pandemic by managing trade spend, maximization of distributor sales structure, Bad Order Management
  • Revived Palawan sales by engaging with new distributors in the island.

UNIT SALES MANAGER

Universal Robina Corporation
05.2012 - 01.2016
  • Market and Customer Development Coverage, Sales Negotiation, Forecasting, Sales Finance & Accounting, Analysis and Skills Development, Promotions Management, Distributor Management, and Inventory Management
  • Managed to grow the business by 26% versus 2013 thru building of efficient Coverage, product Availability in store level, Merchandising executions and on-time Activation of programs.

OPERATIONS MANAGER

Vergara Enterprise’s, Inc.
10.2010 - 09.2012
  • Ensure attainment of territory sales, distribution, merchandising, collection standards, optimum field sales performance, monitoring, interpretation, and gap analysis of sales statistics, implementation of cycle plans and initiatives, maintenance and optimum deployment of trade assets and POP materials, efficient collection strategies, customer engagement, management of sales force deployment and adherence to Business Principles and standards, identification of developmental needs, coaching and review of team performance
  • Managed to grow the business by 36% in less than a year time through Coverage, Availability, Merchandising and Activation.

SALES SUPERVISOR

Almarai Company (Middle East)
08.2006 - 05.2010
  • SARA endorsement session, forecasting and planning based on sales cycle, monthly target calculation, and monitoring of sales related tasks and assignment
  • Handled Namas Depot from June 2009 to January 2010 with 5 sales routes, 3 shelf stockers, cook, loader, stock controller and accountant
  • Handled Abha area from May 2008 to November 2008 with 11 sales routes, 2 merchandisers and 4 shelf stockers.

LAMP SALEMAN

IDS Marketing Philippines - Philip Morris Division
08.2004 - 12.2006
  • Ranked 3rd national race to the top
  • Promoted from Extruck to LAMP salesman

Education

Bachelor of Science - in Commerce Major in Management

Far Eastern University
Manila, Philippines
04.2001 -

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Lipa City Colleges

Lipa City South Central School
Lipa City

Skills

With Approximately 14 years of experience in Sales Strategies, Market & Customer Development, Forecasting, Inventory Management, Financials & Accounting, Sales Data Analysis, and Distributor Management and customer engagement, almost 9 years of which was performing a Managerial Role

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Skills Experience Summary

With Approximately 14 years of experience in Sales Strategies, Market & Customer Development, Forecasting, Inventory Management, Financials & Accounting, Sales Data Analysis, and Distributor Management and customer engagement, almost 9 years of which was performing a Managerial Role.

Personal Information

  • Height: 5'9"
  • Date of Birth: 11/09/80
  • Gender: Male
  • Marital Status: Single

Timeline

UNIT SALES MANAGER

Universal Robina Corporation
05.2012 - 01.2016

OPERATIONS MANAGER

Vergara Enterprise’s, Inc.
10.2010 - 09.2012

SALES SUPERVISOR

Almarai Company (Middle East)
08.2006 - 05.2010

LAMP SALEMAN

IDS Marketing Philippines - Philip Morris Division
08.2004 - 12.2006

Bachelor of Science - in Commerce Major in Management

Far Eastern University
04.2001 -

AREA SALES MANAGER

Nestle Phils. (Ice Cream Division)
6 2019 - 6 2023

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Lipa City Colleges

Lipa City South Central School

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ROY ANTHONY AGUILERA LACABA