Roy Allen Moreno

· A/B testing

· Advance dynamic email building by using AmpScript functionality.

· Data Extension organization (splitting/filtering using SQL queries)

· Building and execute data driven marketing automation journeys

· Advanced automation journey logic based on the feature / project requirements

· Basic Marketing Cloud Administration (Account, password, restrictions, sender profiles. Etc.)

· Creating salesforce reports

· Trained and utilized the Vision6 platform, from building dynamic emails, preparing datas, and blasting emails.

· Used Marketing Cloud Mobile Studio for sending SMS messages to different clients.

· Utilized Marketing cloud journey using imports, exports and file drop functionalities.

· Advance dynamic email building (For loops and complex conditional logic).

· Utilized FTP for dropping list to trigger the Automation process.

· Tasks management.

SQL for managing data

• Attended Marketing Cloud training conducted by trailhead academy (Salesforce partner training academy).
• Proficient with salesforce marketing cloud (email, data, journey, automation, sql, etc.).
• Building Email Newsletter Campaigns (internal, prospects, lead gen, current customers, and events).
• Create strategic journey with specific goal/s (AB testing, decisions split, engagement clicks, opens, bounces).
• Managed customer data (splitting, filtering, query, etc.).
• Setting up dynamic and personalization strings content to email.
• Worked on salesforce campaign (filtering and exporting data).
• Build landing pages with form. (HTML5, CSS, Bootstrap, Javascript, and other CSS and JS plugins).
• Associated form with salesforce by setting up form types.
• Work with activecollab as a main project management tool (Main communication medium with clients getting job brief, collaterals copies)
• Conducted training to newcomers, developers and marketers as well as tenured employees.

• Trained with web development using WordPress, Devhub, and Hermes platform.
• Trained in advanced email newsletter building (responsive and static).
• Introduced to SEO.
• Optimized on-page SEO (Updating meta tags, headers, keywords, etc.).
• Used SEMrush for searching for effective keywords.
• Setups google analytics to pages.

• Email newsletter building.
• Send emails.
• Collecting campaign reports.
• Made decisions from gathered reports and then strategized email content based on winning newsletter content.
• Collaborating in a team and attending weekly meetings.