ROSEMARIE BASE ENDAYA
Kawit
Summary
- To secure a challenging role where I can leverage my experience in sales, marketing, human resource services, and operations management to support organizational growth, strengthen client partnerships, and deliver efficient, people-centered workforce solutions while continuously developing my leadership and strategic skills.capabilities.
Overview
23
23
years of professional experience
1
1
Certificate
Work History
Sales & Marketing Officer
CARITAS ET LABORA HUMAN RESOURCE SERVICE COOP
04.2023 - Current
- Managed relationships with key clients, ensuring satisfaction and loyalty through tailored solutions.
- Analyzed sales data to optimize pricing strategies and improve product positioning in the market.
- Streamlined communication processes between sales and marketing departments to improve collaboration efficiency.
- Implemented innovative promotional tactics that captured consumer attention, resulting in increased market share over competitors.
- Built strong relationships with clients through exceptional customer service, leading to increased repeat business.
- Enhanced customer experience through regular feedback collection, identifying areas for improvement in product offerings or sales processes.
- Negotiated contracts with key partners and suppliers, optimizing costs while maintaining quality standards.
- Streamlined internal communication channels between sales and marketing departments for more effective collaboration towards common goals.
Operations Head
CARITAS ET LABORA HUMAN RESOURCE SERVICE COOP
06.2020 - 04.2023
- Streamlined operational processes to enhance efficiency and reduce turnaround times.
- Managed cross-functional teams to ensure alignment with organizational goals and objectives.
- Implemented quality control measures to maintain high service standards across all operations.
- Analyzed workflow data to identify bottlenecks and recommend process improvements.
- Coordinated resource allocation to optimize productivity in various departments.
- Led strategic initiatives aimed at enhancing customer satisfaction and retention rates.
- Fostered collaborative relationships with stakeholders to drive operational success and innovation.
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
- Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
- Led hiring, onboarding and training of new hires to fulfill business requirements.
- Developed and maintained relationships with external vendors and suppliers.
- Enhanced customer satisfaction by establishing clear communication channels and addressing concerns promptly.
- Analyzed and reported on key performance metrics to senior management.
- Identified and resolved unauthorized, unsafe, or ineffective practices.
- Developed and implemented strategies to maximize customer satisfaction.
Project Steward/Supervisor
CARITAS ET LABORA HUMAN RESOURCE SERVICE COOP
05.2016 - 05.2020
- Supervised daily operations, ensuring compliance with safety standards and protocols.
- Coordinated schedules and assigned tasks to optimize workflow among team members.
- Developed standard operating procedures to enhance service delivery and streamline processes.
- Conducted regular performance evaluations, providing constructive feedback for continuous improvement.
- Collaborated with management to identify areas for operational enhancements and cost-saving initiatives.
- Evaluated existing processes and procedures to identify areas for improvement, implementing changes that resulted in time-saving efficiencies without sacrificing quality or safety standards.
- Oversaw event planning process, coordinating with clients to ensure seamless execution of special events and functions.
- Actively participated in recruiting efforts for the stewarding department, interviewing potential candidates and making hiring recommendations based on skills, experience, and fit with the team.
- Maintained high standards of cleanliness and sanitation in all areas, resulting in consistently positive health inspection reports.
- Increased customer satisfaction by addressing concerns promptly and professionally, fostering an atmosphere of excellent service.
Project Supervisor (Bounty Fresh)
PEOPLE LIKE US COOPERATIVE
02.2015 - 04.2016
Promodiser (Bounty Fresh)
POWEREDGE INC
01.2014 - 02.2015
Push Girl (Purefoods Fiesta Ham)
LAMONTE SALES
11.2013 - 12.2013
Promodizer (Supermarket)
DIZON FARMS PRODUCE
02.2011 - 05.2013
Production Operator
HIGHWELL ELECTRONICS MANUFACTURING CORP.
03.2008 - 07.2008
Production Operator
YU JIN OPTICAL ELECTRONICS INC.
11.2005 - 11.2006
Sales Clerk
SURPLUS SHOP MARKETING CORP
02.2005 - 10.2005
Promoter
DEMO POWER PHILIPPINES
01.2004 - 01.2005
Production Operator
ZPI PHILIPPINES INCORPORATED
07.2003 - 12.2003
Education
WAKAS ELEMENTARY SCHOOL
Wakas Kawit CaviteBSBA - Operations Management
LYCEUM OF THE PHILIPPINES
Intramuros Manila01.2023
SECONDARY - undefined
ANGELES CITY HIGH SCHOOL
Angeles City Pampanga01.2003
MBA - Quality Management
LYCEUM OF THE PHILIPPINES
10-2026
Skills
- Proficient in software applications such as MS Word & MS Excel
- Can manage people with different characteristic and personality
- Can evaluate options accurately and established priorities
- Able to anticipate outcomes and see logical consequences
- Able to communicate and deal with people effectively
- Can do multi-tasking and can work with minimal supervision
- Has a sense of urgency; a quick learner and a hard worker
- Has the initiative to work flexible and self-motivated
- Flexibility in adapting to changing sales and marketing environments
- Skilled in analyzing sales and marketing data, identifying trends, and extracting actionable insights to optimize marketing strategies and enhance sales performance
Certification
- Understanding and appreciating ISO 9001:2015
- Data Privacy act (RA 10173) (October 30, 2025)
- Mastering Multimedia: 1 Day Multimedia Content Production And Management Training for Caritas et Labora Marketing Team. ((April 21, 2025)
- Leadership Skills Development for Supervisors and Managers (October 14, 2024)
- Mastering the B2B Sales Cycle: Enhancing Revenues Through Strategic Sales Process ( September 20, 2024)
- Risk and Management Training (June 1, 2024)
- Financial Management Training ( May 11, 2024)
- COOPERATIVE GOVERNANCE & MANAGEMENT (FEB.17 & 24, 2024)
- METAMORPHOSIS, EVOLVING THROUGH PROGRESSIVE BUSINESS WORLD, Lyceum of the Philippines (June 15, 2023)
- HUMAN RESOURCE MANAGEMENT, CARITAS ET LABORA TRAINING ROOM (JUNE 12, 2022)
- COOPERATIVE CREDIT MANAGEMENT, Cel Training Room (June 11, 2024)
- FUNDAMENTALS OF COOPERATIVE, CARITAS ET LABORA (JUNE 4 & JUNE 11, 2022)
- STAR AWARDS - OPERATIONS DEPARTMENT, CARITAS ET LABORA (December 18, 2018)
- BASIC FUNCTION OF MANAGEMENT, UCC MANAGERS LEARNING CIRCLES (December 12, 2017)
- ANNUAL RETREAT, CBCP NASSA BEC DEVELOPMENT CENTER, TAGAYTAY (July 16 & 17, 2018 and July 21, 2019)
- FINANCIAL COACHING SEMINAR, CARITAS ET LABORA TRAINING ROOM (May 24, 2019)
- 8 HOURS SAFETY SEMINAR/WORKSHOP, ABSOLUT DISTILLERS LIAN BATANGAS (March 19, 2019)
- 3M PRODUCT APPLICATION TRAINING, 3M PHILS. CUSTOMER TECH CENTER (June 24, 2017)
- EMPOWERMENT SEMINAR FOR LEADERS AND SUPERVISORS ON: CARITAS ET LABORA MAIN OFFICE
- ADMINISTRATIVE FUNCTION (May 13, 2017)
- VALUES AND LEADERSHIP (May 27, 2017)
- PARA- LEGAL (June 3, 10 & 22, 2017)
- LABOR RELATIONS
- HUMAN RELATIONS
- DO-174
- MY WORK, MY LIFE: A WORK- LIFE LEADERSHIP COURSE, BUKAS LOOB SA DIYOS FOUNDATION INC, DASMARINAS CAVITE - (November 20, 2016)
- THE CULTURE OF DIALOGUE (A PATH TO PEACE) CBCP NASSA BEC DEV. CENTER TAGAYTAY (July 23, 2017)
- CODE OF ETHICS ADMINISTRATION, CARITAS ET LABORA MAIN OFFICE (May 26, 2018)
- COACHING TO CONNECT, CARITAS ET LABORA MAIN OFFICE (May 19, 2018)
- COOPERATIVE LEADERSHIP AND VALUES REORIENTATION, CARITAS ET LABORA MAIN OFFICE (May 19, 2018)
- FUNDAMENTALS OF COOPERATIVE, CARITAS ET LABORA MAIN OFFICE (October 29, 2018)
- COOP HR SUMMIT; THIRD PATH, JOURNEY TO COOPERATIVE HR ENTERPRISE, NOVOTEL GENERAL AGUINALDO AVE, CUBAO QUEZON, CITY (March 20, 2019)
- OCCUPATIONAL SAFETY AND HEALTH STANDARDS (DO-198), RCBC PLAZA MAKATI (February 27, 2019)
- MERCHANDISER TRAINING REFRESHER & TEAM LEADER TRAINING (TL-01) SEMINAR OF BFFI TEAM LEADER DEVELOPMENT PROGRAM, BOUNTY FRESH ACADEMY, (September 29, 2014)
- CERTIFICATE OF PROFICIENCY, “HOUSEKEEPING”, City of Manila
Quote
Do something today that your future self will thank you for
RBE
PERSONAL DATA
Date of birth: July 12,1986 Place of birth: Novaliches Quezon City
Professional Summary
- Results-driven Sales and Marketing Officer with over eight years of experience in manpower services, human resource solutions, and operations management within a cooperative setting.
- Demonstrated expertise in workforce planning, deployment coordination, client acquisition, contract management, and talent scouting across healthcare, property management, and industrial sectors.
- Brings a solid operations background, having led day-to-day service execution, process coordination, and interdepartmental alignment to ensure efficient manpower deployment and compliance with client requirements.
- Known for strong stakeholder engagement, strategic problem-solving, and a people-centered approach to service delivery.
- Currently pursuing graduate studies in business to further strengthen leadership and analytical capabilities.
References
- Loreta, Pagalilawan, CPA, 09328921367
- Margie, Mayuga, Marketing Manager, 09273440348
- Mel, Cabrera, Store Owner, 09165841041
PERSONAL DATA
Date of birth: July 12,1986 Place of birth: Novaliches Quezon City