Roselle Danica Garcia
Paranaque City,RIZ
Summary
Professional with strong background in social media strategy and content creation. Skilled in leveraging analytics to drive engagement and optimize campaigns. Known for fostering team collaboration and adaptability in fast-paced environments. Expertise includes digital marketing, community management, and brand development. Consistently delivers measurable results and enhances online presence.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Social Media Manager
Groove Inc
03.2025 - 08.2025
- Developed and scheduled engaging content across multiple social media platforms.
- Assisted in executing targeted campaigns to enhance brand visibility and reach.
- Collaborated with design team to create visually appealing marketing materials.
- Conducted competitor analysis to identify best practices in social media marketing.
- Responded to customer inquiries and feedback on social media channels promptly.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Increased brand awareness by developing and implementing effective social media strategies.
Social Media Manager
Casa Mezcaleria Boutique Hotel
03.2025 - 08.2025
- Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
- Managed multiple social media platforms, ensuring consistent and impactful brand messaging.
- Coordinated with marketing team to align social media strategy with overall marketing objectives.
Marketing Manager
SPR Real Estate Inc
04.2023 - 02.2025
- Developed and executed marketing campaigns to enhance brand visibility and engagement.
- Collaborated with cross-functional teams to align marketing strategies with business objectives.
- Conducted market research to identify trends and customer preferences for targeted campaigns.
- Utilized analytics tools to measure campaign performance and optimize future initiatives.
Marketing Manager
Boracay Villas
04.2023 - 02.2025
- Utilized analytics tools to track performance and suggest improvements for future campaigns.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
Social Media Manager
My Crepes Boracay
11.2023 - 05.2024
- Monitored social media trends and audience engagement metrics to inform strategy.
- Supported community management efforts by fostering online conversations around brand initiatives.
Marketing Manager
TGH Sportsbar
11.2023 - 04.2024
- Developed and implemented comprehensive marketing strategies to enhance brand visibility.
- Analyzed market trends to identify growth opportunities and optimize campaign effectiveness.
- Managed social media platforms, increasing engagement through tailored content creation.
- Coordinated cross-functional teams to ensure alignment on marketing initiatives and product launches.
Marketing Manager
Meta Beach Bar
12.2022 - 04.2023
- Assisted in managing social media platforms, creating content to increase audience interaction.
- Supported the organization of promotional events, enhancing brand awareness within local communities.
Business Development Executive
Cocotel Hotels and Resorts
01.2022 - 12.2022
- Led strategic partnerships to enhance market presence and drive revenue growth.
- Developed targeted business proposals, aligning offerings with client needs and industry trends.
Sales Manager
Viz Printings
06.2020 - 12.2021
- Developed and implemented strategic sales plans to drive revenue growth.
- Analyzed market trends to identify opportunities for product expansion.
- Mentored and trained sales team members to enhance performance and skills.
- Established strong relationships with key clients to improve customer retention.
Sales Associate
Viz Printings
04.2018 - 06.2020
- Provided exceptional customer service, addressing inquiries and resolving issues effectively.
- Assisted in inventory management, ensuring accurate stock levels and timely replenishment.
- Collaborated with team members to achieve daily sales targets and improve customer satisfaction.
- Trained new associates on operational procedures and company policies, fostering a supportive work environment.
Education
Bachelor of Science - Tourism And Hospitality Management
Southville International School Inc
Manila, Metro Manila, PhilippinesSkills
- Content Creation & Scheduling
- Copywriting & Social Caption Writing
- Aesthetic Curation & Visual Planning
- Creative Moodboard Presentation
- Social Media Strategy & Management
- Brand Positioning & Identity Development
- Influencer & Partnership Collaboration
- Product Launch & Seasonal Campaign Planning
- Brand Consulting & Client Relations
- Copywriting & Caption Crafting
- Moodboard & Brand Aesthetic Creation
- Notion (Scheduling & Planning)
- Canva
- Project & Team Management
- Problem-Solving & Initiative
- Business Development
- Strategic Decision-Making
- Interpersonal skills
Certification
- Certificate of Attendance & Training, Hotel Jen Manila by Shangri-La Hotels & Resorts
For successfully completing the Learn Program on - Hotel Orientation
- How to make the FirstImpression
- Front Office Operations
- Events Management Process
- Cost Control and Purchasing 2019
Timeline
Social Media Manager
Groove Inc
03.2025 - 08.2025
Social Media Manager
Casa Mezcaleria Boutique Hotel
03.2025 - 08.2025
Social Media Manager
My Crepes Boracay
11.2023 - 05.2024
Marketing Manager
TGH Sportsbar
11.2023 - 04.2024
Marketing Manager
SPR Real Estate Inc
04.2023 - 02.2025
Marketing Manager
Boracay Villas
04.2023 - 02.2025
Marketing Manager
Meta Beach Bar
12.2022 - 04.2023
Business Development Executive
Cocotel Hotels and Resorts
01.2022 - 12.2022
Sales Manager
Viz Printings
06.2020 - 12.2021
Sales Associate
Viz Printings
04.2018 - 06.2020
Bachelor of Science - Tourism And Hospitality Management
Southville International School Inc