Rosalie Lee Lansang
Trade Marketing Manager
Bacoor
Summary
Dedicated Sales and Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
28
28
years of professional experience
Work History
Trade Marketing Manager
Globe Telecom Incorporated, BGC
02.2021 - Current
- Drove innovation in trade marketing approaches by staying up-to-date on industry trends and emerging technologies, ensuring competitive edge ( Project Tablo)
- Managed cross-functional team to drive successful product launches and promotional campaigns ( Project Tablo / Business Conversations)
- Coordinated with design and media teams to develop high-quality creative assets.
- Helped develop opportunities of seasonal programs and marketing programs to achieve B2B needs and maximize sell-through ( Chinese New Year/ BPLO/ Mother's Day/ Business Socials)
- Collaborated closely with sales teams to ensure alignment on goals, targets, and strategic priorities for optimal results.
- Optimized email campaigns to increase open and click-through rates.
- Supported development of annual budgets, consistently achieving cost-saving targets without compromising strategic objectives.
- Coordinated efforts between marketing, logistics, finance, and other departments to ensure seamless execution of programs and initiatives.
- Developed strong communication and organizational skills through working on group projects.
- Demonstrated leadership skills in managing projects from concept to completion.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Measured marketing program effectiveness via regular monitoring of KPIs.
- Continually maintained and improved company's reputation and positive image in markets served.
- Enhanced customer relationships by providing ongoing support, addressing concerns, and promptly resolving issues.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Customer Development Manager/ Channel Manager
Globe Telecom Incorporated, BGC
2 2016 - 02.2021
- Responsible in managing Business Partners, managing Globe Owned Stores and Premium Dealer Stores, discussing actual and YTD performance, identifying key initiatives, managing Territory Account Managers and Specialists, ensuring monthly sales targets are met via weekly checkpoint and field work with direct reports. Developed 2 Territory Account Managers into full-time Customer Development Manager of Globe Business.
Territory Sales Head
Globe Telecom
03.2010 - 01.2016
- Responsible for achieving territory target, executing sales programs, conducting Business Opportunitiy Meetings /Recruitment activities, managing Broadband Sales Partner teams, driving Broadband Mapping activity, assisting in business reviews, managing channel conflicts, developing programs to arrest fraud and manage subscriber delinquency & churn.
Retail Manager
Globe Telecom
05.2006 - 02.2010
- Responsible and accountable in monitoring stocks and inventory, managing sales and after-sales handling for Prepaid and postpaid subscribers of Globe Store Operations
- Manage the P&L of Globe Store ( SM Dasmarinas -branch)
- Train and Develop Customer Service Associates to ensure high quality of service is provided to all walk-in subscribers and guests.
Senior Account Management Specialist
Globe Telecom
09.2004 - 04.2006
- Responsible and accountable in monitoring stocks and inventory, managing sales and after-sales handling for Prepaid and postpaid subscribers
Restaurant Manager
Kenny Rogers Roasters
09.1999 - 08.2004
- Managed front house/back house restaurant operations, delivery service operations, shift management, inventory management, employee training and motivation, employee relations, sales analysis and reporting, customer relations, field sales visits.
- Manage costs and ensuring store's profiabilty in all aspect of operations.
Restaurant Manager
Chowking
05.1996 - 08.1999
- Led team in achieving sales targets, monitored implementation of company standards, trained assistant managers, managed costs, performance management, booth selling, production and distribution of bulk orders, enhanced customer relations.
Education
Bachelor's/College Degree - Hotel & Restaurant Management
University of Santo Tomas
Manila 03.1996 - 03.1996
Secondary Education -
Chiang Kai Shek College
Manila 03.1992 - 03.1992
Primary Education -
Philippine Su Kuang Institute
Manila 03.1988 - 03.1988
Skills
Promotional Events
undefinedReferences
- SHARON FRADES , 0917-5884693, MARKETING MANAGER, GLOBE TELECOM
- KRYSTLE PAGALILAUAN , 0917-6881156, TRADE MARKETING MANAGER, GLOBE TELECOM
- LEO MAR DELOS SANTOS , 0917-5882645, REGIONAL SALES HEAD, GLOBE TELECOM
Timeline
Trade Marketing Manager
Globe Telecom Incorporated, BGC
02.2021 - Current
Territory Sales Head
Globe Telecom
03.2010 - 01.2016
Retail Manager
Globe Telecom
05.2006 - 02.2010
Senior Account Management Specialist
Globe Telecom
09.2004 - 04.2006
Restaurant Manager
Kenny Rogers Roasters
09.1999 - 08.2004
Restaurant Manager
Chowking
05.1996 - 08.1999
Bachelor's/College Degree - Hotel & Restaurant Management
University of Santo Tomas
03.1996 - 03.1996
Secondary Education -
Chiang Kai Shek College
03.1992 - 03.1992
Primary Education -
Philippine Su Kuang Institute
03.1988 - 03.1988
Customer Development Manager/ Channel Manager
Globe Telecom Incorporated, BGC
2 2016 - 02.2021
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