RONAN KALAW DE GUZMAN
QUEZON CITY
Summary
Multi-talented Senior Executive knowledgeable about revenues, operations, and leadership development. Successful at stepping into diverse positions and making immediate positive contributions. Focused on optimizing operations and company assets, developing beneficial partnerships, and leading team members while establishing specific industry leadership
Overview
35
35
years of professional experience
Work History
Senior Vice-President & Chief Operating Officer
Viva Communications, Inc. (Digital Media)
06.2020 - Current
- Company Overview: Vivamax, Inc. (OTT VOD)
- Designed, built, organized, launched, and operates the Philippine and international – 130+ countries - business of Viva’s OTT VOD streaming service delivering 18M registered users as of 2025. Philippine Top Grossing Entertainment App on Google and Apple with over USD 1M sales per month. Vivamax Inc is valued at P4B within 4 years of operations.
Vice-President (group Head) and Fintech Business Group
Unionbank of the Philippines (Banking & Fintech)
11.2019 - 06.2020
- Company Overview: Asset Recovery Group
- Responsible for the processing, custody, and sale of P11B of foreclosed assets with an annual disposal rate of P1B sales.
Consultant
Unionbank of the Philippines (Fintech)
07.2018 - 10.2019
- Company Overview: Fintech Business Group
- Worked with the Fintech Business Group (FBG) on multiple aspects of partnering with various fintechs for deployment into ecosystems and as fintech business solutions (sales) to bank clients.
Consultant, International OTT VOD
Gazprom Media Entertainment, Moscow, Russia (Digital Media)
01.2018 - 07.2018
- Worked with Russian team to deploy GPM-ETV OTT VOD product. Work involves: platform design, content mix, pricing & bundles, product features demarkation, partnerships, digital media marketing, total business case/model, and international expansion / deployment
Country Head, Viu.com Philippines
PCCW Media Ltd., Hong Kong, SAR (Digital Media)
04.2016 - 12.2017
- Signed Philippine media partner for exclusive operations of the OTT service, sales of subscriptions, advertising sales, and media/promotional commitment with a total contract payment of USD 4M over 2 years
- Developed and had approved the total product service description, product features plan, operating plan, pricing, content direction, social media/digital marketing
- Viu is an OTT VOD service launched in Nov 2016
EVP and COO
Solar Entertainment / Omni Digital (Media)
01.2012 - 01.2016
- Built and launched the Omni Digital Over-the-Top (OTT) Video on-Demand product known as blink (www.blink-now.com)
- Designed OTT VOD product technical & service description
- Put-up the operating organization
- Awarded vendors
- Acquired and managed content contracts (CBS, Sony, Warner Brothers, Disney, Fox, + Dreamworks, and Paramount)
- Handles marketing and programming of content and offerings
- Brought in SM Prime as 60% equity partner for P500M
- As of September 2015, all operations have been transferred to SM
- Re-organized executive team and new business models to manage 9 television channels
- Negotiated sale of 65% of total group equity (P4.750B). Signed deal with conglomerate but unconsummated due to unresolved tax liabilities.
- Currently on set-up stage as of September 2015 for the Digital Terrestrial TV of Solar Entertainment
Head, Media Business Development (VP)
Globe Telecom (Telecommunications)
08.2006 - 12.2011
- Developed total media strategy for telecommunications company and its holding company
- Built broadcasting company capable of analog and digital TV; and mobile and fixed terrestrial TV (BEAM UHF 31)
- Developed various partnership and/or joint ventures, and/or acquisition for content, satellite TV, cable TV, IPTV, mobile GPRS TV, out-of-home digital media, and advertising.
- Designed the technical platform specifications and launched test services for: DTH, IPTV, OOH, and mobile GPRS TV.
Head, Non-Game Content (VP)
LevelUp! Games (Digital Media)
01.2005 - 07.2006
- Integration of gaming portals to new central services portal with social networking.
- Developed mobile phone gaming business
- Sold as part of EPLDT acquisition of LevelUp! For P100M
Head, Creative and Content (VP)
MTV Philippines (TV Media)
01.2004 - 01.2005
- Re-programmed & re-launched MTV Philippines (TV and events/concerts) and beat MYX in ratings and revenues
- Developed new ad sales and media values pricing schemes
- Produced and launched first Philippine-based MTV reality shows
- Able to pay-off USD4M Philippine license fee (5 years past due)
Chief of Staff, Office of the President & Chief of Staff, Office of the EVP – Entertainment Group / News Operations, ABSCBN and ANC
ABS-CBN Broadcasting Corporation (TV Media)
01.1997 - 01.2003
- Set-up formal corporate operations for TV, Radio, Cinema, Music, Talent Development, Set-Design, and Product Merchandising for newly formed Entertainment Group
- Helped developed automated Executive Information System to track ratings, revenues, advertisers, agencies, market share, & audience share on a per show /product basis
- Managed all activities related to the Office of the President including confidential assignments
- Developed Talent-based compensation scheme
- Re-organized operations of the News Group
- Re-launched & re-programmed ANC News Channel
- Developed ad sales pricing and bundling for cable channel operations
- Produced first set of business and lifestyle shows for cable channel operations
- Concurrent work as Chief of Staff of the President, News Operations, and Executive Producer
- Entertainment Group, Exec. Asst. to EVP (Corporate) 1997 to 1999
- Office of the President Chief of Staff 1999 to 2003
- News and Current Affairs Group, ABSCBN Ch. 2 News Operations, Sr. Manager 2000-2003
- News and Current Affairs Group, ANC Executive Supv. Producer 2001-2003
Vice-President
Compass Group (Multi-business Holding Company)
01.1993 - 01.1997
- Set-up and served as Operations Head for first duty-free retail operations in Subic Bay – International Freeport Traders, Inc. (with subsidiary company True Value Hardware & Tower Records)
- Set-up and served as Operations Head for pioneer internet service provider – Compass Internet
Org & HR Management Practice
SGV Consulting
01.1991 - 01.1993
- Vice-President for Velocci Motors (Piaggio Scooters)
- Project head for Zoo-Retail concept business – Zoo Village Dev. Corp.
Senior Consultant
Sycip, Gorres & Velayo
01.1991 - 01.1993
- Company Overview: Consulting Group
- Developed Skills-based Job Design and Compensation methodology and Job Leveling system.
- Executive, Managerial, Supervisory & Rank and File compensation for: PAL, SMC, Citibank NA, and PHILSECO
- Organization and Human Resources
Education
Bachelor of Science - Legal Management
Ateneo De Manila University
METRO MANILA , PHILIPPINES03.1990
Skills
- Effective strategic leadership
- Policy development
- Quality enhancement
- Performance metric analysis
- Revenue Generation
- Strategic partnerships
- Effective project rollout management
- Creative and Marketing
Languages
English
Bilingual or Proficient (C2)
Timeline
Senior Vice-President & Chief Operating Officer
Viva Communications, Inc. (Digital Media)
06.2020 - Current
Vice-President (group Head) and Fintech Business Group
Unionbank of the Philippines (Banking & Fintech)
11.2019 - 06.2020
Consultant
Unionbank of the Philippines (Fintech)
07.2018 - 10.2019
Consultant, International OTT VOD
Gazprom Media Entertainment, Moscow, Russia (Digital Media)
01.2018 - 07.2018
Country Head, Viu.com Philippines
PCCW Media Ltd., Hong Kong, SAR (Digital Media)
04.2016 - 12.2017
EVP and COO
Solar Entertainment / Omni Digital (Media)
01.2012 - 01.2016
Head, Media Business Development (VP)
Globe Telecom (Telecommunications)
08.2006 - 12.2011
Head, Non-Game Content (VP)
LevelUp! Games (Digital Media)
01.2005 - 07.2006
Head, Creative and Content (VP)
MTV Philippines (TV Media)
01.2004 - 01.2005
Chief of Staff, Office of the President & Chief of Staff, Office of the EVP – Entertainment Group / News Operations, ABSCBN and ANC
ABS-CBN Broadcasting Corporation (TV Media)
01.1997 - 01.2003
Vice-President
Compass Group (Multi-business Holding Company)
01.1993 - 01.1997
Org & HR Management Practice
SGV Consulting
01.1991 - 01.1993
Senior Consultant
Sycip, Gorres & Velayo
01.1991 - 01.1993
Bachelor of Science - Legal Management
Ateneo De Manila University
Personal Information
- Family: Married with 3 children
- Date of Birth: February 11, 1969
- TIN No.: 102-088-304
- SSS No.: 33-1409775-1
- Phil Health No.: 1905 1248 8467
- Pag-Ibig Fund No.: 1090 0040 5992
- Philippine Passport: P7768267A
- Previously Granted VISAs: USA, Canada, China, Japan, Korea, Schengen (Europe)
- Emails: ronan6940@yahoo.com or ronandg@gmail.com
- Mobile: +63 917 521 2110
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