ROMMEL RIVERA
San Juan, Metro Manila
Summary
Oversee and enhance regional sales operations to boost sales and profits with forward-thinking, analytical strategies. Close favorable deals and cultivate strong partnerships to promote consistent growth. Innovative, results-driven and dedicated to company success.
Overview
33
33
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Regional Sales Manager
ADP Industries Corporation
08.2023 - Current
- Introduced cost-saving initiatives to reduce losses and increase profit margin.
- Facilitated business by implementing practical networking techniques.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Managed accounts to retain existing relationships and grow share of business.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Managed team of 12 regional sales representatives and consistently achieved high sales targets.
Regional Sales Manager
Eccossential Foods Corporation
12.2022 - 05.2023
- Introduced cost-saving initiatives to reduce losses and increase profit margin.
- Facilitated business by implementing practical networking techniques.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
- Managed accounts to retain existing relationships and grow share of business.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
Sales Consultant
Flour Milling Company
07.2021 - 12.2021
- Collaborated with marketing teams to develop targeted promotional campaigns that drove customer interest and engagement.
- Evaluated sales metrics to identify areas for improvement, implementing strategic changes to increase success rates.
- Trained and mentored new sales representatives.
- Negotiated contracts with clients and developed relationships with key personnel.
- Used customer insights to develop innovative sales strategies to increase sales.
- Increased overall revenue 12% from 7% sales through effective salesmanship and great negotiation skills
National Sales & Operations Manager
VALIANT DISTRIBUTION INC.
5 2020 - 03.2021
- Over all accountable for total business and operation for Kelloggs in all Channels (Modern Trade, General Trade, Pharma & Chain Drug stores, and Sub Distributors)
- In-charge in VDMP (Volume, Distribution, Merchandising and Pricing)
- Coordination with the Support group (Finance, Supply Chain, Logistic and Customer Interaction Center)
- Managing of people to work as a team to achieve Company and Suppliers objectives.
- Developed robust contingency plans to ensure business continuity during unforeseen disruptions.
Sales Excellence & Merchandising Manager
SCANASIA OVERSEAS INC.
07.2017 - 04.2020
- Primary responsible for strengthening the organization's capability in Sales and Merchandising execution through Capability Development, Distribution Management Review, Merchandising and Promotion Management and Sales Excellence
- Pursuit of Sales Effectiveness
- Identify areas of capability development opportunities through Training Needs Analysis (TNA) approach and be able to prepare a learning program that is relevant to the current and future needs in Sales
- Conduct orientation and training for new recruits
- Lead sponsor in the implementation of the Sales Force Automation Management System
- Embed SFA ways of working in the SR's, ASM's and NSM'S routines to optimize the system.
Task Force Member
SCANASIA OVERSEAS INC.
09.2015 - 06.2016
- Review, proposed, develop and improve existing processes of the company to achieve a more cost efficient operation and effective ways of working of SOI employees
- Developed standard operating procedures and document workflows for current and future process steps
- Analyzed current business plan, identified inefficiencies in existing processes, and tracked performance following implementation of improvements.
Area Sales Manager
SCANASIA OVERSEAS INC.
05.2006 - 06.2015
- Expanded product distribution by adding new distribution points in region, including convenience stores, distributors, retail supermarkets and food services
- Set and achieved sales targets for region
- Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities
- Hired, mentored and motivated my sales team, servicing over 250 long-term customer accounts
- Exceeded targets by building, directing and motivating high-performing sales team
- Built lasting relationships with clients through outstanding customer service interactions.
Branch Manager
SCANASIA OVERSEAS INC.
06.2011 - 12.2011
- Protected company assets with strategic risk management approaches
- Enhanced branch production rates by handling staff conflicts, evaluations, hiring/termination processes, coaching employees on company protocol and payroll operations
- Assessed budget plans and present costs to forecast trends and recommend changes
- Uncovered and resolved strategic and tactical issues impacting sales management and business operations
- Assessed employee performance and developed improvement plans
- Engaged employees in business processes with positive motivational techniques
- Met deadlines by proactively managing individual and team tasks and implementing work processes.
Area Sales Manager
NU3 FOOD CORPORATION
08.2004 - 04.2006
- Expanded product distribution by adding new distribution points in region, including convenience stores, distributors, retail supermarkets and food services
- Led startup of sales region while managing 6 individuals
- Expanded market share by increasing sales to retailers and distributors
- Exceeded targets by building, directing and motivating high-performing sales team
- Built lasting relationships with clients through outstanding customer service interactions.
Distributor Account Specialist
GENERAL MILLING CORPORATION
08.1999 - 05.2004
- Analyzed current business plan, identified inefficiencies in existing processes, and tracked performance following implementation of improvements
- Conducted field visits and Distributors customers for business development
- Encouraged good habits and modeled practical problem-solving for staff and clients
- Developed and executed plans to monitor standard process adherence.
Sales Representative
GOYA INC.
07.1993 - 08.1999
- Developed and implemented sales strategies to increase revenue
- Performed cold-calling and follow-ups with leads to secure new revenue
- Conducted on-site product demonstrations to highlight features, answer customer questions and redirect concerns toward positive aspects
- Adapted sales techniques to specific clients and promoted products based on individualized client needs
- Worked alongside retail representatives to boost sales by enhancing product presentations and advertising collateral
- Forged and nurtured impactful relationships with customers to cultivate loyalty, boosting customer satisfaction ratings.
Medical Sales Representative
RHONE POULENC RORER
03.1991 - 05.1993
- Showcased product features to customers and discussed technical details to overcome objections and lock in sales
- Penetrated new territories, successfully establishing relationships with doctors
- Performed product presentations and answered questions on products
- Maintained relationships with medical professionals and facilities.
Education
Bachelors in Broadcast Communications -
Polytechnic University Of The Philippines - Sta. Mesa Manila
Sta Mesa Metro Manila 06.1985 - 05.1989
Skills
Creating sales strategies
After sales support
Sales goals
Sales report analysis
Sales force proficiency
Effective Multitasking
National account management
Contact
86 E. Rodriguez Jr. Avenue, Libis, Quezon City, Philippines
Trainings And Seminars
- Managing Skills - January 2019
- Performance Coaching - April 2018
- Leadership Development Program - February 2019
- Business Writing - March 2019
- Customer Service Excellence - April 2019
- Critical Thinking Decision - May 2019
- Presentation Skills - June 2019
- Coaching and Mentoring - July 2019
- Systematic Selling - August 2019
- Training Champs (Problem Solving Tools) - September 2019
- Managing Change - October 2019
- Business Communication - November 2019
Timeline
Regional Sales Manager
ADP Industries Corporation
08.2023 - Current
Regional Sales Manager
Eccossential Foods Corporation
12.2022 - 05.2023
Sales Consultant
Flour Milling Company
07.2021 - 12.2021
Sales Excellence & Merchandising Manager
SCANASIA OVERSEAS INC.
07.2017 - 04.2020
Task Force Member
SCANASIA OVERSEAS INC.
09.2015 - 06.2016
Branch Manager
SCANASIA OVERSEAS INC.
06.2011 - 12.2011
Area Sales Manager
SCANASIA OVERSEAS INC.
05.2006 - 06.2015
Area Sales Manager
NU3 FOOD CORPORATION
08.2004 - 04.2006
Distributor Account Specialist
GENERAL MILLING CORPORATION
08.1999 - 05.2004
Sales Representative
GOYA INC.
07.1993 - 08.1999
Medical Sales Representative
RHONE POULENC RORER
03.1991 - 05.1993
Bachelors in Broadcast Communications -
Polytechnic University Of The Philippines - Sta. Mesa Manila
06.1985 - 05.1989
National Sales & Operations Manager
VALIANT DISTRIBUTION INC.
5 2020 - 03.2021
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