Romer Estabillo
Visual Merchandising Specialist
Makati City, Metro Manila
Summary
Creative Visual Merchandiser with expertise in stock management, communication with 3rd party businesses, and retail sales campaigns. Contributes unwavering work ethic and commitment to quality output. Known for customer-focused initiatives and knowledgeable about modern merchandising. A living example that with the goal of constant improvement and development, dreams are achievable.
Overview
1825
1825
years of professional experience
Work History
Visual Merchandising Specialist
Christian Dior Philippines
Paranaque City, Metro Manila
09.202 - Current
- Helped improve sales performance by strategically placing key items, highlighting the newness of the items, and ensuring that the best permanent sellers are on the floor.
- Constant and effective collaboration with third-party logistics/businesses for our installations and supplies. Some of these particular projects are our seasonal Window & Lightbox Change, Dior Gold Christmas Tree, and the Christmas Sticker Facade installed in Greenbelt 3 last year.
- Part of the team that spearheaded the store set up and opening of the newest Dior in the Philippines, located in Nustar Resort & Casino in Cebu.
- Maximized and pushed for cross-merchandising efforts within the store by combining products from different concepts to encourage upselling opportunities.
- Enhanced store aesthetics by creating visually appealing mannequin outfits, merchandise displays and window installations.
- Constant and effective communication with the other departments, particularly merchandising and logistics, to ensure that our main goal, which is to push forward our sales, is achieved.
Visual Material Responsible
H&M Philippines Support Office
03.2023 - 08.2023
- In charge of ensuring that all stores will have the necessary VM props and printed materials for strong and effective launch dates of new collections.
- Constant communication with the store VMs and logistics team to ensure that all 41 boutiques will have the needed materials in store at the right time.
- Ordering of all printed marketing materials, as well as collaborating with the 3rd party company that handles our locally produced advertisements.
- Continuous teaming up and meeting with the Marketing Team to check if there are areas that we need to cover in terms of Visual Merchandising/Marketing to maximize the impact of new collection launches.
- As part of the VM function heads at the Head Office, I also did quarterly store audits to check and grade if the stores' presentation of the VMs is opening-level standard.
Visual Merchandiser
H&M Philippines
Balanga City, Bataan
03.2020 - 03.2023
- Worked with the department managers & SAs to implement new displays, promotions and store layout changes. Studied the KPIs and part of the brainstorming process in driving our sales.
- Checked and replenished display inventory according to the VM Guidelines and restructured according to available stock and current store demands.
- Managed installation of visual merchandising displays, urging team to work with speed and accuracy.
- Window VM in-charge, executing the changes and ensuring that our Windows which are the main customer attraction is effective in driving our sales forward.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
Sales Advisor
H&M Philippines
Balanga City, Bataan
04.201 - 01.202
- Increased sales by offering advice on purchases and promoting additional products.
- Absorbed knowledge from managers and contributed during store meetings for action plans that can give a positive impact on sales.
- Listened to customer details and offered matching solutions to meet wide range of requirements.
- Assisted customers with after-sales support, resolving issues quickly and maintaining high satisfaction levels.
Education
- BS Office Administration (UG)
Philippine Women's University CDCEC-Bataan
Balanga, Province Of Bataan, Philippines 04.2001 -
- BS Computer Science Maj. Software Development (UG)
Bataan Peninsula State University Main Campus
Balanga, Province Of Bataan, Philippines 04.2001 -
High School Diploma -
Jose Rizal Institute
Orion, Province Of Bataan, Philippines 04.2001 -
Skills
Cross-merchandising
Communication & collaboration
Product placement
Mannequin Styling
Understanding of logistics
Stockroom & warehouse management
Firm grasp in reviewing KPIs
Powerlifting, Running, Table Tennis
These are the activities that allow me to refuel my drive when times are pretty rough. Stress will always be there, but I'm thankful that I have these hobbies that give me a breather when needed.
Additional Information
Maria Katrina Marcelo
Visual Project Lead, H&M Philippines Support Office
0917 821 8987
mariakatrina.perez@hm.com
Maricris Uson
Retail Operations Assistant Manager, Christian Dior Philippines Head Office
0917 849 3054
muson@christiandior.com
Rosette Jimenez
Visual Merchandiser, Coach (SSI)
09065613784
rcjimenez@rgoc.com.ph
Timeline
Visual Material Responsible
H&M Philippines Support Office
03.2023 - 08.2023
Visual Merchandiser
H&M Philippines
03.2020 - 03.2023
- BS Office Administration (UG)
Philippine Women's University CDCEC-Bataan
04.2001 -
- BS Computer Science Maj. Software Development (UG)
Bataan Peninsula State University Main Campus
04.2001 -
High School Diploma -
Jose Rizal Institute
04.2001 -
Visual Merchandising Specialist
Christian Dior Philippines
09.202 - Current
Sales Advisor
H&M Philippines
04.201 - 01.202
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