ROMEO BARCELONA JR
NATIONAL SALES MANAGER
Santa Ana, Taguig
Summary
Skilled National Sales Manager with over 12 years of experience in FMCG sales. Excels in leadership roles, using empowering motivation and effective incentive programs to drive employee sales performance. Leverages effective sales strategies to increase sales and grow the assigned accounts and territories.
Overview
15
15
years of professional experience
14
14
years of post-secondary education
Work History
National Sales Manager
Evyap Sabun PH Distribution Inc
National Capital Region
11.2021 - Current
- Leads the modern trade team in Managing the following Top Retailers: SM Group, Robinsons, Puregold, Mercury Drug, Watsons, and Waltermart.
- Appoints Distributors to cover Top Retailers and formulate plans and programs for a startup operation.
- Lead the Regional Distribution Management team in appointing RDs, develop Route-to-Market strategy and develop territories by managing the RD Managers per territory.
- Directly handles the E-Commerce Distributor Sales and Philippine Seven Corporation.
Regional Sales Manager
Cosmetique Asia Corporation
National Capital Region
03.2019 - 10.2021
- Oversee North and Central Luzon and GMA General Trade and Direct Accounts with 55M Business monthly.
- Lead in the formulation of sales plans per Distributor and Account based on current needs on a periodic basis.
- Helps distributor specialists organize sales teams on their different territories and distributors.
- Lead sales team on the achievement of sales objectives and spearhead implementations of action programs.
- Manage costs and monitoring of sales budgets per territory and account.
- Conduct regular business reviews with Sales Team as well as distributors and Direct Accounts together with Channel Development Managers.
- Area grew by 19% for 2019 versus 2018 and awarded Regional Sales Manager of the Year for 2019 and 2020.
Regional Sales Manager
Level-Up Distribution Corp. (Wellmade Manufacturing Corp.)
Bulacan
04.2018 - 02.2019
- Oversee North Luzon General Trade and Regional Key Accounts group with 37M Business monthly.
- Lead in the formulation of sales plans per Distributor and Account based on current needs on a periodic basis.
- Helps distributor specialists organize sales teams on their different territories and distributors.
- Lead sales team on the achievement of sales objectives and spearhead implementations of action programs.
- Manage costs and monitoring of sales budgets per territory and account.
- Conduct regular business reviews with Sales Team as well as distributors and Key Accounts together with Channel Development Specialists and Key Accounts Specialists.
- Grew the Central Luzon Business from 13.5M to 16M while Regional Key Accounts Group grew from 8.5M to 11M from 2017 to 2018.
Channel Development Manager
Level Up Distribution Corporation (Wellmade Manufacturing Corporation)
Bulacan
05.2016 - 04.2018
- Heads the GMA and Palawan General Trade and Direct Accounts with 20M Business monthly
- Lead in the formulation of sales plans per Distributor and Account based on current needs on a periodic basis
- Helps distributor specialists organize sales teams on their different territories and distributors
- Lead sales team on the achievement of sales objectives and spearhead implementations of action programs
- Manage costs and monitoring of sales budgets per territory and account
- Conduct regular business reviews with Sales Team as well as distributors
Distributor Manager
Permex Producer and Exporter Corporation, National Capital Region
National Capital Region
10.2015 - 04.2016
- Open new distributor partners and managed them simultaneously for the initial roll-out of new products in Metro Manila territory.
- Engage distributor partners for Metro Manila and manages the sales operations by formulation of Sales Plans geared towards product placement on Local Key Accounts, customer build-up through rolling out of Extruck and Sub-dealer operations as well as coordination with Trade Marketing Group for Merchandising and trade programs.
Channel Development Specialist
Mega Fishing Corporation
Quezon City
01.2013 - 09.2015
- Manage distributor operations in North NCR Area focusing on Channel Development.
- Achieved Sales and Distribution Objectives by direct management of Sales Teams, initiate programs that focused on growing the sales of Top Accounts while also developed downline operations that grew the territory sales from 1.5M to 8.5M from January 2013 to September 2015. Also handled Suy Sing Commercial Corporation that grew 30% 2013 YTD versus 2012 and Palawan Distributor Operations that grew from 2M (2014) to 5M (2014-2015)
Operations Manager
Claritas Option Marketing Corporation
Bulacan
12.2010 - 12.2012
- Operarions Manager of Sun Cellular Distributor in Bulacan Area handling two direct reports and sales team of 30 Sales Personnel. Manages back-office operations (warehousing, accounting and other support groups).
- Grew the business from 48M monthly up to 100M monthly sales.
- Distributor awarded by Principal as the top Distributor in Luzon and 3rd overall in terms of Sales, Buying Accounts and activations.
Sales Development Officer
Firely Electric and Lighting Co.
City of Manila
08.2010 - 12.2010
- Individual Contributor for Royu Brand (Switches and Electrical Devices) handling hardwares under Quezon City and CAMANAVA Area.
Sales Supervisor
Mikostar Commercial Inc.
Taguig City
05.2009 - 07.2010
- Started as Supervisor for Subdealer Operations contributing to 10M monthly sales and promoted to Area Supervisor for Muntinlupa, Parañaque and Las Piñas Areas handling Booking, Downline and Sub-Dealer Operations.
Professional Healthcare Representative
Pharmalink-Pfizer
Makati City
04.2008 - 04.2009
- Assigned in Bulacan area covering MDs for Antibiotics and Pain reliever brands. Conduct Calls and Detailing to MDs as well as conducting round table discussions.
Education
Bachelor of Science - Entrepreneurial Management
01.2004 - 04.2008
- Awarded Magna Cum Laude
- Top of the Graduating Class
Secondary Education -
06.1999 - 03.2003
- Awarded Class Salutatorian
Primary Education -
06.1993 - 03.1999
- Awarded Class Salutatorian
Skills
Sales leadership
Team development
Strategic account development
Review of contracts
Coaching and mentoring
Account management
Sales Reporting
Territory Management
Sales presentations
Business development and planning
Sales processes
Character References
- Character References will be supplied upon request
Timeline
National Sales Manager - Evyap Sabun PH Distribution Inc
11.2021 - Current
Regional Sales Manager - Cosmetique Asia Corporation
03.2019 - 10.2021
Regional Sales Manager - Level-Up Distribution Corp. (Wellmade Manufacturing Corp.)
04.2018 - 02.2019
Channel Development Manager - Level Up Distribution Corporation (Wellmade Manufacturing Corporation)
05.2016 - 04.2018
Distributor Manager - Permex Producer and Exporter Corporation, National Capital Region
10.2015 - 04.2016
Channel Development Specialist - Mega Fishing Corporation
01.2013 - 09.2015
Operations Manager - Claritas Option Marketing Corporation
12.2010 - 12.2012
Sales Development Officer - Firely Electric and Lighting Co.
08.2010 - 12.2010
Sales Supervisor - Mikostar Commercial Inc.
05.2009 - 07.2010
Professional Healthcare Representative - Pharmalink-Pfizer
04.2008 - 04.2009
Polytechnic University of The Philippines - Bachelor of Science, Entrepreneurial Management
01.2004 - 04.2008
St.Michael Academy Foundation - Secondary Education,
06.1999 - 03.2003
Rufino Cruz Memorial Elementary School - Primary Education,
06.1993 - 03.1999