Roland Buela Barrameda
Makati City
Summary
Results-driven sales operations professional equipped to enhance operational efficiency and drive revenue growth. Expertise in streamlining processes, analyzing sales data, and implementing strategic initiatives. Strong focus on team collaboration, adaptability, and achieving measurable outcomes. Skilled in CRM management, sales forecasting, and cross-functional coordination. Reliable with proactive approach to meeting changing business needs.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Sales Operations Executive
BEIERSDORF PHILIPPINES INC. (NIVEA)
06.2021 - Current
- Perfect Store Execution Lead
- Responsible for Promotions & NPD Execution and Implementation, Must Carry SKUs, On Shelf Availability, Share of Shelf and Planogram Compliance
- Responsible for evaluation of effectiveness of promotions, Trade Activities, and other programs to achieved maximum returns
- Responsible for Trade Reports: Store Inventory, Offtake/Sell Out, OSA, Competitors Surveys, Pricing, etc
- Head of Point-of-Sale-Materials (POSM), Supplier Selection, Production, Deployment and Monitoring
- Lead Monthly Cycle Meeting of Store Frontliners (Beauty Advisors/Merchandisers)
- Cascade the M+3 activities to Distributor Operations Team
- Ensuring the in-store excellence of Modern and General Trade nationwide
- Lead for all activations, Trade Events etc
- Establishing ways of working between Internal Sales Team, Distributor Sales and Operations Team and all cross functional group
- Involved in planning of the promotional activities and programs
Trade Marketing Specialist III (Sales)
SUYEN CORPORATION - BENCH
01.2017 - 06.2021
- Ensuring the alignment with the Buyers of all Key Accounts and Owners of distributors for all the marketing activities, promotions, Merchandising & Sales
- Contribute to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance
- Establishing sales/marketing strategies and implementing the associated plans
- Initiate/Plan/Execute/Monitor trade marketing activities in target key/distributor accounts
- (Ex
- Promotional Activities, Activations etc.)
- Develop, implement & evaluate category plans to meet profit objectives (Area Developments)
- Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives, including coordination with Brand Marketing, Visual, Creative and Ad and Promo Group and Sales Department
- Manage and evaluate trade promotion levels to achieve maximum returns
- Monitor/Audit all marketing activities lined up in marketing calendars of key accounts
- Conduct product orientation w/key & distributor account
- Ensuring the quality of Planograms of the stores
- Give instruction and strategies to the Merchandisers for the execution of the planogram
- Tap suppliers to do POP Materials and Structures of different brands and activities for the agreed no
- Of stores and to monitor and coordinate to meet the deadlines of each activity
- Monitor and ensure timely and quality execution of regional customized POS materials
- Analyzing the Issues and Opportunities to the stores
- Accounts Handled: SVI/SMCO, Super SM, Puregold, Watsons, Super 8, Robinsons, Suysing, Waltermart, LCC Group, Alfamart, Phil
- 7-11, Family Mart, Ministop, Distributor Accounts(Luzon – Mindanao)
Regional Space Management Specialist (Sales)
Nestle Philippines Inc.
04.2015 - 01.2017
- Handled GMA region area consist of 250++ LSF accounts 500 SSF(MS,SSS,CVS,RX) accounts
- Ensures that all brand and category initiated activities including activations, samplings, DDAY’s are supported and implemented in the area
- Facilitates and oversees the implementation of the agreed strategies and tactics with the distributors to ensure executions
- Assigned with 3 distributors to support and serve as a consultant to increase profitability and ensure quality of services while serving as the link between merchandising agency, field sales, distributors and Nestle
- Coordinates with the field sales to ensure the instructions and directions are clear coming from the brand and Nestle people
- Handled 30+ manpower (merchandising) under third party agency to develop, train, give strategies, instructions and directions to all activities coming from nestle
- PLANOGRAM & POS/POP MATERIALS
- Ensuring the quality of Visual Merchandising of the stores
- Monitor and ensure compliance of Trade Standard targeted doors
- Give instruction and strategies to the Supervisors/Merchandisers for the execution of the planogram
- Execution resource of Regional Customized POS
- Tap suppliers to do POP Materials and Structures of different brands and activities for the agreed no
- Of stores and to monitor and coordinate to meet the deadlines of each activity
- Monitor and ensure timely and quality execution of regional customized POS materials
- Monitors and coordinates all in-store merchandise installations and pull-outs with Nestle In-House suppliers
- Analyzing the Issues and Opportunities to the stores
Education
Bachelor of Science - Marketing
University of Makati
Makati City, Metro Manila 01.2011 - 04.2015
Skills
- JDA Space Planning Program
- TRAX
- Trade Sales Process Optimization
Certification
I hereby certify that the above information are true and correct to the best of my knowledge and belief.
Accomplishments
- Star for All Season Awardee (Employee of the Year), NIVEA, 2022-2024
- Blue Star Awardee, Nivea
- Employee of the Year, Suyen Corporation - Bench, 2019-2020
Dialect Spoken
- Filipino
- English
Pagibig Number
121108017071
Sss Number
34-3779077-3
Tin Number
500-005-337
Personal Information
- Place of Birth: Makati City
- Date of Birth: 06/14/94
- Gender: Male
- Nationality: Filipino
- Marital Status: Single
- Religion: Roman Catholic
Timeline
Sales Operations Executive
BEIERSDORF PHILIPPINES INC. (NIVEA)
06.2021 - Current
Trade Marketing Specialist III (Sales)
SUYEN CORPORATION - BENCH
01.2017 - 06.2021
Regional Space Management Specialist (Sales)
Nestle Philippines Inc.
04.2015 - 01.2017
Bachelor of Science - Marketing
University of Makati
01.2011 - 04.2015
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