Summary
Overview
Work History
Education
Skills
Milestones
Timeline
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Roger A. Cabato

Roger A. Cabato

Lubao

Summary

Results-oriented sales professional with expertise in strategic planning and client relationship management. Proven track record in revenue growth and leading high-performing teams to exceed targets. Strong communicator skilled in analyzing market trends and implementing effective sales strategies. Adaptable and reliable, ensuring seamless operations and continuous improvement.

Overview

22
22
years of professional experience

Work History

National Sales Manager

Philippine Foremost Milling Corporation
01.2012 - 01.2025
  • Determine market potential through dealer and end user profiling.
  • Implement area-specific strategies and propose business approaches including pricing.
  • Serve as support link between customers and company for order fulfillment.
  • Gather feedback and monitor interventions on products and services.
  • Verify critical information to assess prospective customer worthiness.
  • Lead negotiations and generation with prospective customers.
  • Plan KPI execution for subordinate growth in assigned area.
  • Maintain accounts receivable through effective collection efforts.
  • Evaluate effectiveness of defined sales activities in assigned area.

Territory Sales Representative

Progressive Farms Inc.
01.2004 - 01.2006
  • Promoted Bmeg Feeds to dealers and end users, enhancing brand visibility and market reach.
  • Conducted market analysis to identify potential customers through dealer profiling and user feedback.
  • Identified prospective customers, effectively converting leads into sales opportunities.
  • Executed key performance indicators set by management, driving sales growth and operational efficiency.
  • Developed strong relationships with dealers to foster loyalty and repeat business.

Farm Animal Technician

San Miguel foods Inc.
01.2003 - 01.2004
  • Conduct market analysis to assess potential in assigned areas through customer profiling.
  • Identify prospective customers to drive conversion into sales opportunities.
  • Execute key performance indicators established by management for sales success.
  • Collaborate with dealers to enhance understanding of end-user needs and preferences.

Education

Bachelor of science - Agricultural Engineering

Western Mindanao State University
01.2003

Skills

  • Proficient in driving
  • Proficient in MS Word
  • Baking and troubleshooting skills
  • Strong customer relationship management
  • Sales strategy development
  • Relationship-building expertise
  • Sales forecasting
  • Sales strategy development
  • Sales growth strategies
  • Customer account retention
  • Effective relationship management

Milestones

  • 1. Basic Knead (dealer open in Zamboanga)
  • 2. Ong Siok Dian Trading (dealer open in Zamboanga Sibugay)
  • 3. DLK Marketing (dealer open in Zamboanga)
  • 4. Centro Super sales (dealer open in Bukidnon)
  • 5. Ching Lam Food products (noodle manufacturer open in CDO)
  • 6. 875 Gen Mdse. (dealer open in Lebak Maguindanao)
  • 7. TDM Gen Mdse. (dealer open in Davao)
  • 8. Escobidal Noodles (noodle manufacturer open in Davao)
  • 9. JAV Marketing (dealer open in Mandaue Cebu)
  • 10. Aibolyn food products (noodle manufacturer in Cebu)
  • 11. 2012 Trading (dealer open in Bulacan)
  • 12. Ceres Star Marketing (dealer open in Bulacan)
  • 13. GK Distribution (dealer open in Pampanga)
  • 14. La Rose Noire (institutional account open in Pampanga)
  • 15. Cheyenne Bakery Supply (dealer open in Batangas)
  • 16. Vher Pilapil Bakery Supply (dealer open in Batangas)
  • 17. Kerry Foods (Institutional account open in Batangas)
  • 18. Nore and Tere (dealer open in Quezon)
  • 19. Bombase Supermart (dealer open in Camnorte)
  • 20. Sherly Minimart (dealer open in Camnorte)

Timeline

National Sales Manager

Philippine Foremost Milling Corporation
01.2012 - 01.2025

Territory Sales Representative

Progressive Farms Inc.
01.2004 - 01.2006

Farm Animal Technician

San Miguel foods Inc.
01.2003 - 01.2004

Bachelor of science - Agricultural Engineering

Western Mindanao State University

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Roger A. Cabato