Summary
Overview
Work History
Education
Skills
Software
Timeline
Languages
Websites
Accomplishments
Work Preference
Hi, I’m

RODRIGO URSUA

Engagement Specialist | Social Media & Email Marketing Innovator
Cagayan Valley
RODRIGO URSUA

Summary

Professional with strong expertise in social media management, content creation, and digital marketing strategies. Proven ability to drive engagement, enhance brand presence, and deliver measurable results. Highly effective in team environments, adaptable to changing needs, and skilled in using various social media platforms and tools. Dependable and results-focused with keen understanding of analytics and audience targeting.

Overview

8
years of professional experience

Work History

DIGITAL EXPRESS BUSINESS LLC-FZ
, United Arab Emirates

Social Media Assistant Coordinator & Engagement Specialist
01.2025 - Current

Job overview

  • Strategically develops and manages multi-channel campaigns to optimize reach and enhance audience engagement
  • Monitors industry trends and trending hashtags to ensure content alignment with current market demands and effectiveness
  • Maintained company's online social presence and created branded communications for social media campaigns.
  • Created engaging content to keep social media channels updated and on brand.

The Norluzonian (UCV)
Tuguegarao City, Cagayan Valley

Journalist
03.2023 - 10.2024

Job overview

  • Composed news articles and feature stories for the school newspaper and website
  • Reported on key school events, including sports and assemblies, to deliver engaging, timely content
  • Edited and proofread articles to ensure accuracy, clarity, and adherence to publication standards
  • Enhanced publication''s reputation by consistently delivering high-quality, well-researched articles on various topics.

Timmerman Industries
San Jose, California

Social Media Administrator
06.2020 - 11.2022

Job overview

  • Oversaw and managed all social media accounts, including pages, to ensure consistent brand messaging and increased engagement
  • Managed social media accounts and website, ensuring consistent brand messaging and increased engagement
  • Monitored and analyzed social media metrics to optimize marketing efforts, resulting in improved reach and visibility.
  • Increased brand awareness by developing and implementing targeted social media strategies.

City Agriculture Office
Tuguegarao City, Cagayan Valley

Office Administrative Assistant (On-site)
02.2017 - 08.2019

Job overview

  • Reviewed and processed incoming paperwork, including correspondence and invoices, and ensured proper filing and documentation
  • Managed calendar scheduling, coordinated activities, and handled email correspondence efficiently
  • Collaborated with the section head to gather and compile reports and data for submission to City and Regional Offices
  • Motivated and organized social media manager focused on driving business goals through brand promotion, audience engagement, and impactful content

Education

University of Cagayan Valley
Tuguegarao City, Province Of Cagayan, Philippines

Bachelor of Science from Information Technology
04.2019 - 01.2024

University Overview

  • Bachelor of Science in Information Technology, with Department Honors
  • GPA: 3.8
  • Professional Development Studies: Social Media Marketing, 2023

Skills

Social Media Management

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Software

Sprout Social

Canva

HubSpot

Microsoft Word & Excel

Google Analytics

CapCut

Slack

Adobe Photoshop

Figma

Meta Insights

Meta Business Suite

Timeline

Social Media Assistant Coordinator & Engagement Specialist
DIGITAL EXPRESS BUSINESS LLC-FZ
01.2025 - Current
Journalist
The Norluzonian (UCV)
03.2023 - 10.2024
Social Media Administrator
Timmerman Industries
06.2020 - 11.2022
University of Cagayan Valley
Bachelor of Science from Information Technology
04.2019 - 01.2024
Office Administrative Assistant (On-site)
City Agriculture Office
02.2017 - 08.2019

Languages

English
Advanced (C1)

Websites

Accomplishments

Accomplishments
  • Successfully managed multiple social media accounts, boosting engagement and brand visibility across platforms like Instagram, Facebook, and Twitter.
  • Developed and executed digital marketing campaigns that resulted in a significant increase in audience engagement and product awareness.
  • Designed eye-catching graphics and videos for social media, improving content quality and audience retention.
  • Streamlined communication processes through automated chatbots and website integrations, improving customer satisfaction and response time.
  • Led the content creation process for social media platforms, increasing follower engagement by over 25% within 6 months.
  • Received recognition for excellence in teamwork and the successful completion of high-impact projects, such as the Timmerman Social Media Growth Initiative.

Work Preference

Work Type

Part TimeFull TimeContract WorkGig Work

Work Location

Remote

Important To Me

Career advancementWork-life balanceCompany CultureFlexible work hoursStock Options / Equity / Profit Sharing

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RODRIGO URSUAEngagement Specialist | Social Media & Email Marketing Innovator