RODOLFO JR MADRELINO
Project 7 ,Quezon City
Summary
Experienced retail operations and site acquisition professional with a successful track record in team leadership and operational efficiency improvement. Adept at implementing strategic initiatives to drive productivity and foster growth. Recognized for exceptional leadership and communication skills that facilitate effective team collaboration and the attainment of organizational objectives.
Overview
20
20
years of professional experience
Work History
Senior Manager, Business Development
Bricolage Philippines Inc -
02.2019 - Current
- Consistently met or exceeded annual performance targets set by senior leadership. Opening 635 stores to date in 6 years of the company achieving targets in 2021 (86 stores), 2022 (120 stores), 2023 (174 stores) and 215 stores for 2024.
- Provided strong leadership to enhance team productivity and morale.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
- Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
- Executed appropriate staffing and budgetary plans to align with business forecasts.
- Coordinated cross-departmental projects to improve product delivery timelines, enhancing customer satisfaction.
- Facilitated partnerships with industry leaders, expanding company's network and opening new business opportunities.
Head of Operations & Expansion
CITISTORES, inc.
01.2015 - 01.2019
- Manage operations of 17 CENTRO branches (2015-2017) and 33 UNO stores (current) located nationwide, overseeing multi-million top line targets, asset management and handling 1,200 personnel
- Responsible for the overall business profitability, financial performance, customer service, internal process efficiency and learning and growth programs
- Integrates/consolidates total business initiatives (retail store, operations, marketing, and visual merchandising)
- Builds total business organization (structure, skills, shared values)
- Spearheads business development projects, expansion programs, market development.
- Collaborated with executive leadership on strategic planning initiatives to drive business growth.
- Implemented data-driven decision-making processes, leveraging analytics to optimize operations.
Senior Retail Operations Manager
ACE Hardware Philippines, Inc.
08.2004 - 12.2014
- Manage operations of 16 branches, overseeing 2014 PHP2.5B ($57M) sales target, PHP500M ($11.5M) expense budget for 2014 and 450 personnel
- Selected Accomplishments: Initiate review of market of Cagayan de Oro in 2008 and align merchandise assortment based on the market study result
- The move propelled sales and registered double digit in sales growth (from single digit growth in the past 3 years) and income from operations (single digit in the past 3 years)
- The performance continued for the next three years which give the branch 2 national awards as the best branch (3rd in 2008, Top 5 in 2009, 1st in 2010).
- Collaborated closely with other managers to exchange best practices in retail operations management and drive continuous improvement across the organization.
- Reviewed store sale numbers, cost of inventory, operational expenses and inventory losses.
- Managed inventory control and stock levels by implementing accurate tracking systems and optimizing orders.
- Enhanced store productivity by streamlining operational processes and implementing efficient work practices.
Education
Bachelor of Science - Accounting
Central philippine University
03.1995
Skills
- Site Acquisition & Development
- Project Management
- Negotiations
- Team Collaboration
- Financial Analysis & Budgeting
- Competitive Analysis
- Visual Merchandising
- Customer Service
- Strategic business planning
- Relationship building and rapport
- Business development and planning
Awards
- Best Branch (ACE Hardware Philippines Annual Awards), 2010 for Cagayan de Oro
- 3rd Best Branch (ACE Hardware Philippines Annual Awards), 2008 for Cagayan de Oro
References
Character References on Request
Timeline
Senior Manager, Business Development
Bricolage Philippines Inc -
02.2019 - Current
Head of Operations & Expansion
CITISTORES, inc.
01.2015 - 01.2019
Senior Retail Operations Manager
ACE Hardware Philippines, Inc.
08.2004 - 12.2014
Bachelor of Science - Accounting
Central philippine University
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