Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
Generic

Rod Hagen Macabuag

Calatagan, Batangas

Summary

Experienced digital web content writer proficient in content creation, writing and editing. Adaptable and quick to grasp style and voice requirements. Skilled in building engaging campaigns across varied platforms.

Overview

6
6
years of professional experience

Work History

Creative Writer

Podcast Network Asia
10.2024 - Current
  • Created slants and outlines for different podcasting clients in various niches, including but not limited to information technology, finance, sports, and entertainment
  • Provided working scripts once outlines and slants are approved by podcast managers, clients, and other stakeholders
  • Conducted studies and analysis on fictional source materials, including language, diction, genre, and trope
  • Weighed the marketability of a source material based on the popularity of the authors, fans, and community
  • Converted books to audio scripts once sufficient assessment is thoroughly conducted
  • Created social media captions for the released audio series, with compelling hook and call to action.
  • Adapted writing style to suit various genres, including but not limited to romance, LGBTQIA, crime, thriller, adventure, fantasy, and horror
  • Edited and run quality assessment for other audio series scripts for grammar, clarity, content and formatting
  • Contributed creative ideas during team meetings, aiding in the development of innovative content and scripting strategies.

FreebieMNL Content Creator

Kroma Entertainment
03.2023 - 08.2024
  • Pitched compelling topics and stories based on the publication's editorial themes and trending topics
  • Conducted thorough research based on the approved lineup of stories approved by the Editor-in-Chief and Group Content Lead
  • Wrote entertainment-focused news as it breaks
  • Wrote long-form, evergreen web copies of diverse interest, including but not limited to entertainment, lifestyle, food, fashion, technology, and relationships
  • Produced affiliate-marketing articles that help contribute to the publication's revenue
  • Integrated Search Engine Optimization (SEO) best practices to ensure the publication's high online visibility and rich digital presence
  • Adapted and implemented in-house writing guidelines and other standard journalistic parameters
  • Utilized content management systems (CMS) to publish and update website content efficiently
  • Integrated multimedia elements with textual content, creating dynamic and interactive user experiences for web copies
  • Created other digital executions, including but not limited to photos, videos, and short copies for different social media platforms, such as Facebook, Instagram, and Twitter
  • Interpreted clients' briefs, provided slants for paid, sponsored, and branded web content, and created copies that resonate with their values and demands
  • Represented the publication and covered various events and media conferences related to entertainment, lifestyle, food, fashion, and technology
  • Conducted one-on-one interviews with celebrities, artists, musicians, and other entertainment key opinion leaders
  • Ensured that the editorial calendar was updated, and all deliverables are submitted within agreed timelines
  • Extended support to other titles under the business unit, particularly article writing

SEO Writer

Pinas Forward
07.2022 - 09.2022
  • Produced well-researched content for online publication with at most 800-word post or content per day
  • Communicated and cooperated with a writing team, including a content manager, editors, and web publishers
  • Used search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results

Junior Content Writer

Colewell Marketing Philippines
09.2019 - 12.2021
  • Produced comprehensive technical articles, including brokerage assessments, Foreign Exchange trading guides, and financial book reviews, for multinational businesses in the field of finance
  • Monitored several financial markets to produce accurate and timely economic news articles for clients' news streams
  • Accommodated accounting-oriented client by providing concise content for its branding and operations
  • Wrote compelling copies for businesses offering correctional and behavioral services
  • Wrote well-researched modules and crash courses for websites that offer free skill trainings
  • Performed basic SEO best practices, such as keyword integration and proper placement, for higher business visibility and page ranking
  • Spearheaded the publication of Colewell's quarterly newsletter, from planning, editing, approval, until the submission phase
  • Released creative and slice-of-life feature articles for the administrative board and employees of Colewell Marketing Philippines Inc
  • Edited and finalized daily news articles lodged by writers in the news panel
  • Conducted one-on-one newswriting workshop for newly boarded content writers

Education

Bachelor of Arts - Communication

Batangas State University ARASOF- TNEU
Batangas, Philippines
06-2019

Skills

    Creative Writing
    Technical Writing
    Journalistic Writing
    Proofreading
    Layouting
    Graphic Design
    Scriptwriting
    Researching
    Content management system proficiency
    Canva proficiency
    SEO experience

    Social Media Management

Accomplishments

    Research Colloquium, Best Paper

    2nd Multidisciplinary Student Research Conference 2019

    Batangas State University ARASOF-Nasugbu

    05/17/2019

    ____________________________________

    Editorial Writing Competition, Champion

    OSSEI National Conference on Campus Journalism and 11th Writing Competition Crown Legacy Hotel, Baguio

    City

    02/01/2018

    ____________________________________

References

Melanie Esguerra

Managing Editor (SeryeFM)

melai@serye.fm

0977-773-0730

____________________________________

Adie Pieraz

Group Content Lead - Kroma Publishing

(Complex Philippines, Wonder, FreebieMNL)

adie.pieraz@gmail.com

0917-322-8919

____________________________________

Jimpy Anarcon

FreebieMNL Editor-in-Chief

jimpylosophies@gmail.com

0977-821-1556

____________________________________

Joshua Alejandro Diokno

Colewell Marketing Philippines Inc.

alejandro.diokno@gmail.com

0999-486-5868

____________________________________

Asst Prof Dairen P. De Luna

Program Chairperson | College of Arts and Sciences

dairendl@gmail.com

0936-154-0325

____________________________________

Asst Prof. Aleli A. Dadayan

Publication Head | The Fisherman Group of Publications

0917-512-9596

Timeline

Creative Writer

Podcast Network Asia
10.2024 - Current

FreebieMNL Content Creator

Kroma Entertainment
03.2023 - 08.2024

SEO Writer

Pinas Forward
07.2022 - 09.2022

Junior Content Writer

Colewell Marketing Philippines
09.2019 - 12.2021

Bachelor of Arts - Communication

Batangas State University ARASOF- TNEU

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Rod Hagen Macabuag