Robert Carl R.
Senior SEO Specialist
Cebu
Summary
I am a Senior SEO Specialist with extensive experience in Technical, Local, and Content optimization, I have over 7 years of experience in B2B, B2C, and E-commerce improving the online visibility and performance of various websites, using data-driven analysis, site audit, and content optimization. My mission is to help my clients achieve their business goals by ranking them in Google search results, using the latest SEO tools and strategies.
Overview
7
7
years of professional experience
2017
2017
years of post-secondary education
2
2
Certifications
1
1
Language
Work History
SENIOR TECHNICAL SEO SPECIALIST
Charlotte SEO
01.2022 - 01.2025
- Conduct in-depth research of local business websites to identify high-performing keywords relevant to the client's industry and target audience.
- Analyze competitors' keywords and search trends to optimize content strategies.
- Conduct on-page SEO optimization by optimizing meta titles, descriptions, and header tags across all pages.
- Ensure proper keyword placement and density within the content, without compromising readability.
- Improve internal linking structures to enhance site navigation and distribute page authority.
- Perform technical SEO audits to identify issues such as broken links, 4xx errors, and slow page load speeds.
- Optimize site architecture, including sitemaps, robots.txt, and URL structures.
- Implement schema markup to enhance search engine visibility and improve click-through rates.
- Develop and optimize blog posts, landing pages, and other content assets using target keywords.
- Refresh existing content to improve rankings and align with the latest SEO trends.
- Collaborate with writers and designers to create engaging, SEO-friendly content.
- Create and execute link-building strategies, including guest blogging and outreach to high-authority sites.
- Monitor backlinks for quality and relevance, disavowing harmful links when necessary.
- Analyze competitor backlinks to identify opportunities for link acquisition.
- Track SEO metrics using tools like Google Analytics, Search Console, and Semrush.
- Provide clients with regular reports on keyword rankings, traffic growth, and conversion rates.
LEAD SEO ANALYST (TECHNICAL AND LOCAL SEO)
Red Castle Services
02.2023 - 06.2024
- Optimization of Physician and Doctor's websites, Technical SEO Audit and Fixing, Conducting Keywords Gaps and Content Auditing, Implementation of Schema Markup, Keyword Research and Targeting, Reviewing and Optimizing Content, Management of Google Business Profiles, Optimizing Video Transcripts, Tools used: SEMrush, Ahrefs, GA4, GSC, Looker Studio, GBP, Agency Analytics, Shopify, Wordpress
TECHNICAL SEO / CONTENT SPECIALIST
MoneyGeek.com
02.2022 - 03.2023
- Optimization of vertical content using Strapi Headless CMS, Creation of SEO issue reports for all verticals, Assisting teams in resolving site issues, including response code discrepancies, Refinement and enhancement of content across verticals, Conducting data analysis for informed decision-making, Research and Development of SEO strategies, Site auditing utilizing Screaming Frog and Sitebulb, Tools used: Screaming Frog, Sitebulb, Ahrefs, SEMrush, GA4, Looker Studio, GSC, Strapi
TECHNICAL SEO/SENIOR SEO STRATEGIST
Robert Carl Rodriguez - page 1xAgency
01.2022 - 02.2023
- Optimizing website content by enhancing web architecture, internal linking, and overall content quality, Handling site migration tasks including 301 redirections and content review, Monitoring and improving crawling and indexing behavior, Reviewing and enhancing existing site assets such as XML and HTML sitemaps, as well as robots.txt files, Regularly assessing and improving various technical SEO aspects including page depth, href lang tags, page speed, and schema markup, Developing digital marketing strategies through economic analysis, supply and demand tracking, customer identification, and competitor monitoring, Addressing issues identified in Ahrefs and SEMrush site audits, Conducting Local and Organic search optimization using SEMrush tools, Performing website updates and monitoring plugins, Engaging in content writing and topic research for new articles, Tools used: Looker Studio, SEMrush, Shopify, Wordpress, GA4, GSC, Ahrefs
TECHNICAL SEO SPECIALIST
GoTeam
01.2021 - 01.2022
- Managing site health through in-depth technical analysis using Screaming Frog, Optimizing newly drafted copies and blog posts for improved search performance, Conducting comprehensive SEO audits across multiple client sites, Performing keyword gap analysis and research to identify optimization opportunities, Fine-tuning on-page elements and conducting content gap analysis for enhanced relevance, Mapping meta tags and optimizing internal linking components, Engaging in email marketing, as well as graphic and image editing tasks, Generating monthly reports using Looker Studio for performance analysis and insights, Tools used: Screaming Frog, Ahrefs, SEMrush, GSC, GA4, Shopify, Wordpress
MS SEO SPECIALIST
MedSpecialized, Inc.
01.2019 - 01.2021
- Conducting website maintenance for U.S
- Clinics, including error resolution and technical analysis, Implementing keyword optimization strategies and monitoring performance, Executing link building initiatives and conducting citation audits to enhance online visibility, Analyzing competitors' strategies and performance to inform optimization efforts, Conducting comprehensive keyword research and analysis for new content drafts, Managing social media post scheduling to maintain engagement and visibility, Handling Google My Business (GMB) posting and overseeing online reputation management activities, Optimizing internal linking structures for improved site navigation and SEO, Generating monthly reports using Looker Studio to track and analyze performance metrics, Tools used: Wordpress, Shopify, Hubspot, Screaming Frog, Moz, Ahrefs, SEMrush, GA, GSC, SurferSEO
PROMOTED AS AN SEO ASSOCIATE
ReadersMagnet
09.2017 - 04.2019
- Optimizing blogs for authors' websites and overseeing publishing services to capitalize on keyword opportunities, Managing social media engagement through platforms like Zoho and Gramblr to boost impressions and likes, Executing keyword mapping initiatives on authors' websites and optimizing on-page meta tags for enhanced search visibility, Designing logos and banners using Canva tool to facilitate effective call-to-action implementation, Enhancing Google Business Profile (GBP) listings and product descriptions through keyword optimization, Implementing page experience optimization strategies within Google Search Console (GSC) for improved user interaction and satisfaction, Tools used: GBP, Canva, Ahrefs, GSC, Wordpress
LEAD RESEARCH SPECIALIST
ReadersMagnet
09.2017 - 05.2018
- Responsible for initiating, planning and managing major research programs or projects
- Work is guided by unit goals, policies, procedures and business strategy
- Exerts latitude in determining objectives and approach to work assignments
- Influences management in determining unit goals and objects
Education
BACHELOR'S DEGREE - INFORMATION TECHNOLOGY
GAMA AMA University
BACHELOR'S DEGREE - INFORMATION TECHNOLOGY
Eastern Visayas State University
Skills
- Marketing
- JavaScript
- SEO auditing
- Web Analytics
- E-commerce Optimization
- Structured data
- SEO proficiency
- Search intent
- Featured snippets
- URL structure
Websitesandsociallinks - Portfolio
https://carlrodriguezseo.com
Contacts - Personalinformation
Robert Carl R., 09158185516, carl@carlrodriguezseo.com, Cebu, Philippines, 6000
Certification
SEMrush SEO Toolkit Exam for Advanced SEMrush Users Certificate – SEMrush Academy.
Timeline
LEAD SEO ANALYST (TECHNICAL AND LOCAL SEO)
Red Castle Services
02.2023 - 06.2024
TECHNICAL SEO / CONTENT SPECIALIST
MoneyGeek.com
02.2022 - 03.2023
SENIOR TECHNICAL SEO SPECIALIST
Charlotte SEO
01.2022 - 01.2025
TECHNICAL SEO/SENIOR SEO STRATEGIST
Robert Carl Rodriguez - page 1xAgency
01.2022 - 02.2023
TECHNICAL SEO SPECIALIST
GoTeam
01.2021 - 01.2022
MS SEO SPECIALIST
MedSpecialized, Inc.
01.2019 - 01.2021
PROMOTED AS AN SEO ASSOCIATE
ReadersMagnet
09.2017 - 04.2019
LEAD RESEARCH SPECIALIST
ReadersMagnet
09.2017 - 05.2018
BACHELOR'S DEGREE - INFORMATION TECHNOLOGY
Eastern Visayas State University
BACHELOR'S DEGREE - INFORMATION TECHNOLOGY
GAMA AMA University
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