ROBEL CABALO, CPA
SALES ANALYSIS, SENIOR MANAGER
Muntinlupa,MUN
Summary
To be engaged in a fulfilling role that demands strong decision-making abilities, budgeting expertise, forecasting proficiency, and problem-solving skills. Skilled in team collaboration, and process optimization with keen focus on achieving results. Adept at navigating complex challenges, fostering culture of accountability, and adapting to evolving business needs. Known for strong decision-making, effective communication, and building high-performing teams.
Overview
13
13
years of professional experience
Work History
Sales Analysis Senior Manager
Pepsi-Cola Products Philippines Inc.
09.2023 - Current
- Responsible for assisting/managing a team in charge with the National Sales Plan, managing Net Revenue, and overseeing Discounts and Allowances, Incentive Plans, and Customer Promotions Programs.
- Key duties include completing Demand Planning, Sales Insights and Analytics, and managing Market Information.
- Additionally, the role involves Management Reporting, Cost Management, and interpreting External and Internal Market Insights.
Area Go-To-Market Manager
Pepsi-Cola Products Philippines Inc.
03.2023 - 08.2023
- Responsible for building a Go-To-Market design in modelling S&D Structure, infrastructure and system readiness of prospect Distributor up to its operation.
- Leads Project Management on GTM Transformation, Selection, Negotiation, Commercial and Legal Terms, Multifunctional alignment and Post-Launch monitoring of established KPIs.
Commercial Finance Manager
Pepsi-Cola Products Philippines Inc.
12.2021 - 02.2023
- Leads PCPPI in transforming Go-To-Market Strategy.
- In charge in developing Financial Model, Commercial Terms (e.g. Discounts, Credit Facility, Incentives etc.,), Working Capital, CapEx.
Trade Marketing Manager
Pepsi-Cola Products Philippines Inc.
08.2020 - 11.2021
- Leads Trade Marketing execution on planning, developing leads, executing and monitoring trade marketing programs within corporate strategies and parameters to enable achievement of brand, distribution, sales and profitability targets.
Sales Office Operations Manager
Pepsi-Cola Products Philippines Inc.
06.2017 - 07.2020
- In charge of both Logistics and Finance Operations in Sales Offices across the region.
- Leads, organizes and controls all activities related to the effective execution of Sales Office Operations functions within Generally Accepted Accounting Principles and corporate policies and procedures to provide services to sales while protecting and optimizing company assets.
Senior Corporate Auditor
Pepsi-Cola Products Philippines Inc.
06.2014 - 05.2017
- Involves identifying the organization’s greatest risks and planning audit coverage.
- Performs controls audit to provide insight and advice, evaluating risks and assessing controls to ensure accuracy on Financial Reporting and to ensure improvement on operations.
Accounting Analyst
Pepsi-Cola Products Philippines Inc.
05.2012 - 05.2014
- Manages full accounts payable cycle from receipt of invoices to payment; including coding invoices, matching purchase orders, obtaining approval, and entering the invoices into the accounting system.
Education
Bachelor of Science - Accountancy
University of Northern Philippines
Vigan, Ilocos Sur 04.2001 -
Skills
Microsoft Office Skills
Timeline
Sales Analysis Senior Manager
Pepsi-Cola Products Philippines Inc.
09.2023 - Current
Area Go-To-Market Manager
Pepsi-Cola Products Philippines Inc.
03.2023 - 08.2023
Commercial Finance Manager
Pepsi-Cola Products Philippines Inc.
12.2021 - 02.2023
Trade Marketing Manager
Pepsi-Cola Products Philippines Inc.
08.2020 - 11.2021
Sales Office Operations Manager
Pepsi-Cola Products Philippines Inc.
06.2017 - 07.2020
Senior Corporate Auditor
Pepsi-Cola Products Philippines Inc.
06.2014 - 05.2017
Accounting Analyst
Pepsi-Cola Products Philippines Inc.
05.2012 - 05.2014
Bachelor of Science - Accountancy
University of Northern Philippines
04.2001 -
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