Adobe Photoshop
Rinei Lenchen L. Bencilao
MARKETING MANAGER
Pasig,Metro Manila
Summary
Self-motivated professional successful in seizing viable opportunities for expansion and innovation in the Marketing industry. Offering my 10 year background in increasing profits, reducing costs and transforming customer service standards through effective marketing strategies and efforts. Experienced in leading and supervising a department under Marketing, with four associates.
Overview
10
10
years of professional experience
8
8
years of post-secondary education
Work History
Marketing Director
PILILOKAL E-COMMERCE SITE
Pasig
01.2021 - Current
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Consulted with product development teams to enhance products based on customer data.
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
Business Owner
Hunter Footwear
CITY OF PASIG, METRO MANILA
04.2016 - Current
- Come up with creative designs and marketing strategy for our demographics.
- Put together realistic budgets based upon costs and fees for effectively operating business.
- Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Oversaw business budget planning and administration, accounting functions, purchasing and bi-weekly payroll to handle financial needs.
- Kept all building areas and equipment functional and well-organized to promote business performance.
- Used print strategies such as newspaper ads, business catalogs and marketing brochures to bring in and capture new customer business.
- Verified parts and materials through audit inspections and independent checks.
Marketing Executive
MV Group Philippines
Marikina City
05.2016 - 05.2021
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
- Worked with marketing teams to create, deploy and optimize effective campaigns for clients.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Engaged, informed and supported staff on media and marketing outcomes.
- Identified value propositions and key messages for company marketing campaigns.
- Traveled to promote current programs and drive marketing through trade shows and industry conferences.
- Identified industry benchmarks to measure success of key digital strategy areas.
- Completed and submitted monthly and yearly Marketing reports to support executive decision making.
Sales and Marketing Associate
Mclink Singapore
Singapore
01.2013 - 05.2016
- Worked with Singaporeans but was based here in the Philippines.
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Identified appropriate marketing channels and target customers for campaigns.
- Wrote engaging and successful marketing, advertising and website copy.
Media Relations Officer
Summit Media
Pasig
04.2011 - 04.2013
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Developed and executed yearly budgets to purchase yearly acquisitions, including books, periodicals, supplies and computer software and hardware.
- Encouraged reading, information literacy skills and information resources through activities, including book clubs and reading programs.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Collected and analyzed data to periodically evaluate school library media programs for continuous improvement against measurable goals and communicated program results with administrators and staff.
Education
Bachelor of Arts - Major in Film, Minor in Digital Imaging
Miriam College
Quezon City 06.2008 - 03.2012
High School Diploma -
St. Scholastica's Academy of Marikina
Marikina 06.2004 - 03.2008
Skills
Marketing Strategist
Software
Adobe Premiere Pro
Adobe Photoshop/Adobe Premiere Pro
Uses this software for editing Marketing collateral and materials
Timeline
Marketing Director
PILILOKAL E-COMMERCE SITE
01.2021 - Current
Marketing Executive
MV Group Philippines
05.2016 - 05.2021
Business Owner
Hunter Footwear
04.2016 - Current
Sales and Marketing Associate
Mclink Singapore
01.2013 - 05.2016
Media Relations Officer
Summit Media
04.2011 - 04.2013
Bachelor of Arts - Major in Film, Minor in Digital Imaging
Miriam College
06.2008 - 03.2012
High School Diploma -
St. Scholastica's Academy of Marikina
06.2004 - 03.2008
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