Richard Gapasín
Cabuyao,Laguna
Summary
Senior operations and manufacturing leader with 30+ years of experience across automotive OEM production, continuous improvement, national service operations, dealership networks, and executive management. Built a 12-year foundation in Toyota manufacturing, supervising production schedules, workflow, output, quality, safety, and team capability. Progressed to senior leadership roles overseeing budgets, cost discipline, KPIs, resource allocation, customer satisfaction, corrective actions, and cross-functional execution. At Hyundai, applied the Toyota Production System (TPS), Kaizen, and 5S across 42 dealerships involving more than 1,000 dealership personnel, strengthening operating discipline and contributing to customer satisfaction of 95%. Delivered 20% business growth as Chief Operating Officer and 15% company growth in Hyundai leadership.
Overview
22
22
years of professional experience
Work History
Marketing & Business Development Manager
Sinotruk International Philippines
11.2024 - Current
- Coordinate fleet and commercial-vehicle requirements with sales, after-sales, parts, technical teams, body builders, and dealers to support product readiness, delivery feasibility, and customer operating needs.
- Analyse customer requirements, competitor activity, market trends, and government policies to support planning, product positioning, and management decisions.
- Develop strategic relationships with logistics companies, fleet operators, industry associations, government accounts, and dealers while following through on operational and service requirements.
Sales Director
Fixz Industries Corporation
10.2024 - 11.2024
- Established team priorities, targets, performance reviews, market coverage plans, and execution routines while assessing customer, regulatory, and market-entry requirements.
Senior Global Consultant
X1-R Company Global
05.2024 - 10.2024
- Evaluated prospective distributors and market-entry partners in Indonesia and Taiwan based on commercial capability, operating fit, and industry relationships.
Chief Operating Officer
Areza Group of Companies
Binan, Laguna
05.2022 - 05.2024
- Led day-to-day business operations and coordinated commercial, operational, financial, human-resource, and organisational priorities, contributing to 20% business growth.
- Controlled operating priorities, resource allocation, cost discipline, service delivery, partner relations, and business risk across multiple functions.
- Introduced clearer KPI reviews, management reports, accountability routines, and follow-through across sales, marketing, operations, and support teams.
Vice President
Hyundai Asia Resources, Inc.
Makati City, Metro Manila
01.2018 - 04.2022
- Coordinated sales, service, marketing, dealer operations, resources, and management priorities across a national network of 42 dealerships, helping deliver 15% company growth.
- Applied Toyota Production System (TPS), Kaizen, and 5S principles as structured process-improvement methods across 42 dealerships, involving more than 1,000 dealership personnel and improving operational consistency, productivity, and customer satisfaction.
- Translated national business objectives into dealer operating programmes, performance targets, resource plans, productivity benchmarks, quality controls, and management reviews.
- Developed dealer leadership and workforce capability through training, coaching, performance reviews, inventory discipline, root-cause analysis, and corrective actions.
- Managed national budgets, resources, and dealer-support programmes; used operating data and management reports to identify gaps, guide improvement actions, deliver 12% sales growth, and raise customer satisfaction to 95%.
Kaizen Leader, Dealer Sales & Service Operations
Toyota Motor Philippines Corporation
Santa Rosa, Laguna
01.2005 - 01.2011
- Managed manufacturing schedules, workflow, output, quality, workplace safety, and onboarding for a team of 15 production associates.
- Coordinated with cross-functional teams to improve production reliability, operating standards, resource use, and continuous improvement.
- Applied Lean and Kaizen methods to improve workflow, standard work, inventory control, productivity, labour efficiency, and service consistency.
- Assessed dealer sales and service operations, identified performance gaps, and implemented corrective actions through evaluations, coaching, mentoring, and training.
- Led root-cause analysis, standard-practice reviews, customer-feedback analysis, and customer-service improvement across after-sales operations.
Education
Bachelor of Science - Technology
Technological University of the Philippines Manila
04.1999
Automotive Technology - undefined
Don Bosco Technical Institute Makati
04.1990
Skills
- Manufacturing Operations
- Production Planning & Control
- Toyota Production System (TPS)
- Lean
- Kaizen
- 5S
- Continuous Improvement
- Quality Management
- Standard Work
- Root-Cause Analysis
- Corrective Actions
- KPI & Performance Management
- Budget & Cost Control
- Capacity & Resource Planning
- Workplace Safety
- Inventory & Parts Control
- Cross-Functional Leadership
- Customer Satisfaction
- Data Analysis & Management Reporting
- Team Development
- MS Office
Awards
- Ten Outstanding Worker of the Republic, 1999
- Best in Quality in the Philippines, 2011
- J.D. Power CSI Awards
- 2012
- 2017
- 2019
- #1 in Customer Service in Asia Pacific and #2 Worldwide, 2017
- Best in Customer Service for Hyundai Truck and Buses Philippines, 2018
Selected Operational Qualifications
- More than ten years in automotive manufacturing and quality-focused operations, plus 15+ years in managerial and executive leadership.
- Led day-to-day business operations as Chief Operating Officer, coordinating financial, operational, human-resource, commercial, and support priorities.
- Supervised production schedules, workflow, output, quality, safety, and onboarding for 15 manufacturing associates at Toyota Motor Philippines.
- Applied TPS, Lean, Kaizen, and 5S to strengthen standard work, process discipline, inventory control, productivity, and continuous improvement.
- Managed national budgets, resources, performance reviews, service standards, and improvement programmes across major Toyota and Hyundai dealer networks.
- Improvement programmes at Hyundai covered 42 dealerships and involved more than 1,000 dealership personnel, with customer satisfaction reaching 95%.
Timeline
Marketing & Business Development Manager
Sinotruk International Philippines
11.2024 - Current
Sales Director
Fixz Industries Corporation
10.2024 - 11.2024
Senior Global Consultant
X1-R Company Global
05.2024 - 10.2024
Chief Operating Officer
Areza Group of Companies
05.2022 - 05.2024
Vice President
Hyundai Asia Resources, Inc.
01.2018 - 04.2022
Kaizen Leader, Dealer Sales & Service Operations
Toyota Motor Philippines Corporation
01.2005 - 01.2011
Bachelor of Science - Technology
Technological University of the Philippines Manila
Automotive Technology - undefined
Don Bosco Technical Institute Makati