RICHARD E. LUCAS
Angeles City,Pampanga
Summary
Strategic Marketing Professional experienced in global market-entry and growth initiatives within renewable energy finance. Achieved bottom-line results through partner-based consultancy engagements while leading cross-functional teams in fast-paced environments. Focused on developing effective sales strategies and identifying new business opportunities across diverse international markets.
Overview
2
2
Languages
1
1
Certification
31
31
years of professional experience
Work History
COUNTRY MANAGER
ZTT Group
Bonifacio Global City, Taguig City, Philippines
10.2025 - 10.2026
- Developed and implemented strategic international sales plans to expand market presence and boost revenue.
- Owned commercial growth strategy targets and executed clean energy product rollouts nationwide.
- Motivated sales teams to enhance skills and capabilities, improving profit and performance potential.
- Accelerated pipeline from technical consulting to contract closure for projects.
- Structured distribution networks by onboarding tier-1 distributors and engineering suppliers locally.
- Led technical and commercial bidding by updating pricing and localising bid proposals.
- Delivered consultative value selling with frameworks for price certainty and savings urgency.
COUNTRY MANAGER
SOLAX SOLAR
MAkati City, Philippines
09.2024 - 10.2025
- Own country revenue targets, P&L forecasting, budgets, and cash collection progress.
- Managed solax power market presence, brand positioning, and execution in Philippines, enhancing visibility and market share.
- Developed and executed company sales plan for international markets, meeting target average sales cycle.
- Built distributor and installer networks across Luzon, Visayas, and Mindanao regions, expanding service reach and customer access.
- Managed relationships with key clients, resulting in increased loyalty and contract renewals.
- Identified and resolved complex customer issues, maintaining a positive company image and client trust.
- Reviewed lead generation campaigns, analysed results, identified improvement areas, and implemented changes to enhance revenue generation.
- Streamlined operational processes, ensuring compliance with regulatory standards and practices.
- Facilitated cross-functional team meetings to discuss progress, challenges, and strategies for continuous improvement.
- Improved sales strategies to effectively attract and retain customers. to best acquire, develop and retain customers.
BUSINESS DEVELOPMENT MANAGER (GLOBAL / REGIONAL)
SS ENERGY VENTURE PVT LTD.
Hyderabad City, Telangana India/Philippines
09.2023 - 08.2024
- Focused on identifying, structuring, and qualifying large-scale utility and hybrid project opportunities globally and regionally.
- Negotiated and finalised long-term agreements with key stakeholders to secure project commitments. through skilful negotiation.
- Developed business plans that supported revenue generation and growth initiatives.
- Coordinated with institutional financial partners, landholding groups, and internal technical engineering teams to assemble comprehensive asset proposals.
- Conducted market research to identify active geographical hubs for clean energy installations and joint-venture opportunities.
- Pre-Bid Documentation: Draft initial expressions of interest, corporate capabilities decks, and technical solution briefs for municipal and corporate energy bids.
COUNTRY MANAGER / NATIONAL SALES MANAGER
ASTRONERGY SOLAR (CHINT Group)
Makaty City, China/Philippines
07.2022 - 08.2023
- Led the commercial operations as chief executive and country representative for Astronergy Solar (a tier-1 global PV module manufacturer under the CHINT Group) in the Philippines.
- Utility-Scale Pipeline Management: Spearheaded the end-to-end sales lifecycle for multi-megawatt installations, negotiating high-value supply agreements and securing placement on shortlists for upcoming clean energy tenders.
- National Market Penetration: Strategized and executed localized market-entry campaigns to establish Astronergy's latest n-type TOPCon and p-type PERC solar module technologies as the preferred choice for major local solar developments.
- EPC & Developer Relations: Built and sustained reliable partnerships with prominent local renewable energy conglomerates, engineering contractors, and asset owners to integrate Astronergy modules directly into their project procurement pipelines.
- Consultative Value Engineering: Provided tailored technical-commercial analysis to clients, matching product efficiencies, structural load metrics, and degradation warranties with localized utility rate structures to maximize their long-term Return on Investment (ROI).
- Supply Chain & Logistics Oversight: Coordinated closely with manufacturing plants and logistics hubs in China to streamline production schedules, shipping timelines, and customs clearances, preventing delivery delays for ongoing local project sites.
- Market Intelligence & Advocacy: Monitored shifting Department of Energy (DOE) regulations, competitive pricing trends, and localised grid-integration policies, delivering accurate volume forecasts and strategic feedback to global headquarters.
- Developed targeted sales strategies to attract and engage diverse customer segments, resulting in increased market interest.
- Facilitated cross-functional team meetings to assess project progress and collaboratively devise actionable improvement strategies.
BUSINESS DEVELOPMENT MANAGER
TRINA SOLAR CO., LTD.
Makati City, Jiangsu China/Philippines
03.2021 - 09.2021
- Market mapping & lead generation: Identified, qualified, and pursued high-potential utility-scale and large-scale commercial solar opportunities across the Philippines, expanding active project pipeline and enhancing market presence.
- Strategic Client Acquisition: Cultivated relationships with prominent local developers, corporate investors, and engineering networks to position Trina Solar as the preferred technology partner for their clean energy assets.
- Technical Solution Matching: Collaborated with internal engineering teams to align Trina’s ultra-high power modules (such as the Vertex series) and smart tracking systems with localized grid requirements, optimizing land use and maximizing energy yields for clients.
- Pre-bid consortium coordination: Facilitated discussions and drafted corporate capability proposals, expressions of interest, and pre-bid documentation, strengthening positioning for upcoming public and private energy tenders.
- Cross-Border HQ Liaison: Served as the direct bridge between the local market landscape and the global headquarters in Jiangsu, providing crucial market intelligence regarding competitive module pricing, domestic policy shifts, and capacity forecasting.
- Analysed market trends and competitor activities, identifying strategic opportunities for business expansion and informing future initiatives.
- Acted as the dedicated Business Development Manager for the Philippine market under Trina Solar, a tier-1 global leader in smart PV modules and energy storage solutions.
COUNTRY MANAGER / BUSINESS DEVELOPMENT MANAGER
SCHLETTER (SHANGHAI) SOLAR TECHNOLOGY CO., LTD.
MAkati City, Shanghai City/Philippines
05.2017 - 02.2021
- Cultivated relationships with key industry influencers and decision-makers, securing strategic business opportunities.
- Analysed local utility policies and aligned company strategies to drive market entry initiatives, positioning Schletter as a preferred structural provider.
- Managed local market entry for specialized solar mounting hardware and structural solutions, establishing a foundation for growth.
- Structural Engineering Specification: Introduce, demonstrate, and secure product approvals from local developers for fixed-tilt and tracking structural systems.
- Project Lifecycle Delivery: Coordinate technical and commercial tracking for ongoing site deployments from design phases through localized logistics to complete handover.
- Fostered a culture of innovation, encouraging the development of new ideas and approaches.
COUNTRY BUSINESS DEVELOPMENT MANAGER
HAMAK SOLAR
Makati City, Taichung City/Philippines
03.2012 - 03.2017
- Pioneered early-stage market entry and commercial business development strategy for Hamak Solar, establishing brand presence within the Philippine renewable energy landscape.
- Formulated and executed initial go-to-market strategy to introduce Hamak Solar's photovoltaic technologies and capabilities to the Philippine solar sector.
- Early-Stage Pipeline Creation: Identified and qualified high-potential greenfield land assets and roof spaces, building a solid portfolio of commercial and industrial (C&I) and utility-scale development leads.
- Built and nurtured trust frameworks with local engineering, procurement, and construction (EPC) networks, government units, and private conglomerates, facilitating relationships ahead of solar adoption.
- Singular Local Representation: Acted as the primary local voice, boots-on-the-ground resource, and corporate liaison for the Taiwanese executive leadership group, delivering real-time market intelligence on evolving local energy regulations and competitor movements.
- Localization of Technical Proposals: Collaborated with the technical team in Taiwan to adapt solar solution designs and commercial proposals to match the specific climatic conditions, structural requirements, and grid constraints of the Philippine market.
- Coordinated with design, project management and production teams to deliver timely support to planned campaigns.
NATIONAL TRADE EXCHANGE MANAGER / GENERAL MANAGER / COUNTRY REPRESENTATIVE
BIZPAYE PHILIPPINES INC. / BIZPAYE INTERNATIONAL LIMITED
01.2011 - 01.2012
- Corporate Account Acquisition: Onboarded prominent commercial players, manufacturers, and hospitality firms into multi-lateral international exchanges, enhancing network participation.
- P&L Responsibility: Assumed total oversight for regional staff operations, transactional volume metrics, and asset performance tracking across trade portfolios.
- Directed country-wide operations, financial liquidity platforms, and corporate client matching for international business-to-business barter and commercial asset clearing networks.
- Asset Optimization Consulting: Evaluated distressed corporate assets, underutilized plant capacity, or stagnant inventory to design cashless trading strategies for client liquidity.
NATIONAL TRADE EXCHANGE MANAGER / GENERAL MANAGER / COUNTRY REPRESENTATIVE
CONTRABART PHILIPPINES INC. / CONTRABART MGT. PTY. LTD.
Angeles City
05.2008 - 12.2010
- Directed country-wide operations, financial liquidity platforms, and corporate client matching for international business-to-business barter and commercial asset clearing networks.
- Onboarded prominent commercial players, manufacturers, and hospitality firms into multi-lateral international exchanges, expanding network participation.
- Oversaw regional staff operations, transactional volume metrics, and asset performance tracking across trade portfolios, ensuring financial accountability.
- Evaluated distressed corporate assets, underutilized plant capacity, and stagnant inventory to design cashless trading strategies, enhancing client liquidity.
CONCESSIONAIRE (CANTEEN MANAGEMENT)
UNIVERSAL ROBINA CORPORATION (URC)
San Fernando, Pampanga
01.2005 - 03.2008
- Full-Scale Operations Management: Directed day-to-day operations of the industrial canteen, establishing high standards for food quality, portion control, and prompt service delivery across multiple manufacturing shifts.
- Managed full-scale food service concession and canteen operations within Universal Robina Corporation industrial facility, ensuring efficient service and quality standards.
- Menu Planning & Cost Control: Developed balanced, cost-effective weekly menus tailored to a diverse workforce, optimizing recipe yields to maintain affordability while securing healthy profit margins.
- Supply Chain & Inventory Procurement: Managed relationships with local food wholesalers, farmers, and distributors to secure fresh ingredients daily, negotiating volume pricing and minimizing raw material waste.
- Food Safety & Hazard Compliance: Enforced strict sanitation, food handling, and kitchen safety protocols in compliance with corporate health standards and local government regulatory requirements.
- Staff Leadership & Scheduling: Supervised, trained, and scheduled kitchen staff, cooks, and servers to ensure seamless execution, particularly during peak breakfast, lunch, and midnight-shift dining hours.
- Handled bookkeeping, operational cash flows, budgeting, payroll, and concession audits, ensuring sustainable profitability within corporate facility.
ACCOUNT EXECUTIVE (BEER DIVISION)
SAN MIGUEL CORPORATION
San Fernando, Pampanga
04.1998 - 10.2004
- Optimised volume by driving growth across assigned geographical zones through trade activations and strategic management of key accounts.
- Managed high-volume commercial hospitality and distribution routes, overseeing corporate sub-wholesaler accounts for leading domestic beverage manufacturer.
- Monitored billing performance, age of receivables, and collection terms for heavily leveraged wholesale groups to ensure financial stability.
SALES REPRESENTATIVE
MARSHMAN & DRYSDALE INC.
Makati, Metro Manila
09.1996 - 03.1998
- Corporate Account Acquisition: Actively identified, mapped, and pursued new commercial and corporate leads within the Metro Manila area to continuously expand the company's client base.
- B2B Executive Presentations: Prepared and delivered persuasive sales presentations and product demonstrations tailored to C-level executives, purchasing managers, and corporate boards.
- Handled commercial inquiries, drafted sales proposals, and negotiated pricing structures and credit terms to align with corporate profitability guidelines, securing favourable agreements.
- Acted as a front-line Corporate Sales Representative based in the Makati central business district, managing business-to-business (B2B) account acquisition, corporate clients, and territory expansion.
- Structured daily sales routes and client visit schedules across prime business hubs, enhancing market coverage and increasing client engagement.
- Relationship & Portfolio Management: Built and maintained durable business relationships with onboarded clients, ensuring high customer satisfaction, handling service inquiries, and securing long-term account loyalty.
- Monitored competitor product offerings and pricing trends while assessing corporate client needs, delivering actionable insights to team leaders to refine sales strategies.
ROUTE SALESMAN
ELI CORPORATION (GINEBRA SAN MIGUEL DISTRIBUTOR)
San Fernando, Pampanga
05.1995 - 08.1996
- Secured placement metrics and merchandising standards, driving volume growth across dense commercial routes.
- Executed retail distribution, route management, and territory acquisition in competitive consumer landscapes, enhancing market reach.
- Established strong daily relations with store owners, retail managers, and depot heads, fostering brand loyalty.
Education
Master of Business Administration - Business Studies/Administration/Management
Phiulippine Christian University
Manila City, Philippines01-2027
Bachelors/College Degree - Business Studies/Administration/Management
HOLY ANGEL UNIVERSITY
Angele City, Philippines01-1995
Vocational Diploma - Certificate in Auto Mechanic Course
CENTRAL LUZON TECHNOLOGICAL INSTITUTE
City of San Fernando, Pampnga, Philippines01-1991
Skills
- Utility-Scale Solar PV Design
- BESS Integration
- Grid-Tied System Commissioning
- Operations & Maintenance (O&M)
- Project management
- Agile Project Management
- Financial modelling
- Contract Negotiation
- Cross-Border Logistics
- PPP management
- Supply Chain Strategy
- Risk Mitigation
- Resource Allocation
- Strategic Planning
- Strategic Partnerships
- International partnerships
- Business development
- Corporate Sales Strategy
- Sales Team Development
- Customer management
- Relationship management
- Team leadership
- Multinational collaboration
- Emergency Logistics
- Technical Product Expertise
- Project coordination
- MS office proficiency
- Computer literacy
- Negotiation expertise
- Business development
- Project coordination
REFFERENCE
- MS. AGNES M. TUASON, Executive Assistant III - Office of the President
+639564675288 / aggietuason@gmail.com - ATTY. FRANCISCO M. GACAL - CPA attygacal@gmail.com, +639151898442
- Dr. REY LEO SANTOTOME TUPAZ JR. - MSCA, CSP, PhD, inex211@Yahoo.com, +639998881982
- ATTY. LUIS VOLANTE, Lawyer, Araya Volante Law Office, +639559351494, lrvolante@gmail.com
- MR. ALLAN GALANG, President/CEO, MINING CITY CORPORATION, +639173077395, allangalang70@gmail.com
- COMM. JOSEPH ROSS JOCSON PHD MNSA, Commissioner - National Solid Waste Management Commission, OFFICE OF THE PRESIDENT, +639088804045, josephrossjocson@yahoo.com
Languages
English
Proficient
C2
tagalog
Proficient
C2
Certification
- RENEWABLE ENERGY & SOLAR POWER certified
- Solar Energy certified
- Project Management Professional certified
- 16-HOUR CONSTRUCTION SAFETY & HEALTH MANAGEMENT ORIENTATION FOR
AUTHORIZED MANAGING OFFICERS (AMO) certified - AUTHORIZED MANAGING OFFICERS (AMO) certified
Timeline
COUNTRY MANAGER
ZTT Group
10.2025 - 10.2026
COUNTRY MANAGER
SOLAX SOLAR
09.2024 - 10.2025
BUSINESS DEVELOPMENT MANAGER (GLOBAL / REGIONAL)
SS ENERGY VENTURE PVT LTD.
09.2023 - 08.2024
COUNTRY MANAGER / NATIONAL SALES MANAGER
ASTRONERGY SOLAR (CHINT Group)
07.2022 - 08.2023
BUSINESS DEVELOPMENT MANAGER
TRINA SOLAR CO., LTD.
03.2021 - 09.2021
COUNTRY MANAGER / BUSINESS DEVELOPMENT MANAGER
SCHLETTER (SHANGHAI) SOLAR TECHNOLOGY CO., LTD.
05.2017 - 02.2021
COUNTRY BUSINESS DEVELOPMENT MANAGER
HAMAK SOLAR
03.2012 - 03.2017
NATIONAL TRADE EXCHANGE MANAGER / GENERAL MANAGER / COUNTRY REPRESENTATIVE
BIZPAYE PHILIPPINES INC. / BIZPAYE INTERNATIONAL LIMITED
01.2011 - 01.2012
NATIONAL TRADE EXCHANGE MANAGER / GENERAL MANAGER / COUNTRY REPRESENTATIVE
CONTRABART PHILIPPINES INC. / CONTRABART MGT. PTY. LTD.
05.2008 - 12.2010
CONCESSIONAIRE (CANTEEN MANAGEMENT)
UNIVERSAL ROBINA CORPORATION (URC)
01.2005 - 03.2008
ACCOUNT EXECUTIVE (BEER DIVISION)
SAN MIGUEL CORPORATION
04.1998 - 10.2004
SALES REPRESENTATIVE
MARSHMAN & DRYSDALE INC.
09.1996 - 03.1998
ROUTE SALESMAN
ELI CORPORATION (GINEBRA SAN MIGUEL DISTRIBUTOR)
05.1995 - 08.1996
Master of Business Administration - Business Studies/Administration/Management
Phiulippine Christian University
Bachelors/College Degree - Business Studies/Administration/Management
HOLY ANGEL UNIVERSITY
Vocational Diploma - Certificate in Auto Mechanic Course
CENTRAL LUZON TECHNOLOGICAL INSTITUTE