RICHARD ALICDAN
Imus
Summary
My objective is to impart my knowledge, skills and my professional experiences in various industries to add value and contribute to the growth of the organization. And to be part of the company’s mission for the greater quality of service.
A highly motivated, systematic and organized professional who possess strong interpersonal and communication skills. A customer service-oriented person, values integrity and loyalty to company to I belong with and capable to work in a multi-cultural environment.
Sales Head with record of success in enabling strong revenue growth through end-to-end sales management. Focused on continuous improvement using market knowledge, competitor research, innovation and team motivation. Always looking for opportunities to bring in and retain customers.
Hard-working Sales Head with strong organisational skills. Achieves company goals through exceptional planning and prioritisation.
Loyal employee with solid understanding of training and mentoring employees. Dedicated team player, proactive and hands-on in task completion.
Takes on challenging new role harnessing interpersonal skills, collaboration and problem-solving. Driven to deliver high-quality service and consistent results.
Overview
32
32
years of professional experience
Work History
Sales Head
Tree House Properties and Development Corp.
Makati City
07.2023 - 04.2026
Sales and Marketing Officer
Pacifica Homes Development Corp.
Pasig City
11.2018 - 07.2023
- Century Pacific Group
- Built strong relationships with clients through exceptional customer service, leading to increased repeat business.
- Increased sales revenue by developing and implementing strategic marketing plans and sales initiatives.
- Designed and executed email marketing campaigns that increased open rates, click-through rates, and lead generation.
- Managed trade shows and events to showcase products and services, generating new leads and strengthening existing client relationships.
- Established long-term partnerships with industry influencers to increase brand visibility within target markets.
- Implemented innovative promotional tactics that captured consumer attention, resulting in increased market share over competitors.
- Conducted detailed competitor analysis to identify unique selling points and opportunities for differentiation in the marketplace.
- Analyzed sales and marketing data for improved strategies.
- Managed sales promotions and marketing strategies on major social media sites.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Prepared sales presentations for clients showing success and credibility of products.
- Managed accounts to retain existing relationships and grow share of business.
Consultant (Part Time)
Sunmagic Tours and Training Services
Indang
03.2014 - 11.2018
- Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
- Managed client relationships through regular check-ins and updates on project progress.
- Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
- Assisted clients in navigating complex industry challenges with strategic recommendations.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Identified areas of improvement for clients'' operations, implementing targeted solutions to increase productivity.
- Delivered high-quality presentations to stakeholders, effectively communicating project objectives and results.
- Negotiated contracts on behalf of clients, securing favorable terms that contributed to their overall success.
- Designed tailored training programs for employees at various levels within the organization, boosting overall skillsets.
Branch Administrator
Datamex Institute of Computer Technology
Las Piñas City
06.2016 - 10.2018
- Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
- Maintained confidentiality of bank records and client information to prevent mishandling of data and potential breaches.
- Consulted customers to boost product sales and services.
- Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
- Examined customer loan applications for loan approvals and denials.
- Maintained strong vendor relations through timely payments, clear communication, and contract negotiation skills.
College Instructor / HRM Community Outreach Program Coordinator
Emilio Aguinaldo College
Manila
06.2014 - 05.2016
- Improved overall class performance by providing regular feedback and tailored support to individual students.
- Maintained detailed records of student attendance, participation, and academic performance for accurate reporting and evaluation purposes.
- Collaborated with colleagues on curriculum development, incorporating best practices for effective instruction and learning outcomes.
- Served on college committees focused on improving academic programs, policies, or procedures for greater institutional effectiveness.
- Provided extra help during office hours or through additional tutoring sessions to ensure all students had access to necessary resources for success.
- Administered exams and assignments to monitor student understanding and progress, implementing systems to fix blocks in comprehension or learning.
- Designed course materials that aligned with learning objectives while also meeting diverse learning needs of the student population.
- Incorporated real-world examples into lessons to make complex concepts more accessible and engaging for students.
- Developed strong relationships with students through clear communication and active listening, fostering an inclusive classroom environment.
- Mentored new faculty members to promote professional growth and enhance the overall teaching community.
- Participated in ongoing professional development opportunities to stay current with industry trends and improve teaching skills.
- Established and maintained inclusive, collegial and collaborative culture within classroom.
Sole Proprietor
Khif Halek Educational Tours & Training Services
Imus
12.2009 - 10.2014
- Provided exceptional customer service by promptly addressing concerns or issues raised by clients.
- Conducted thorough market research to identify new opportunities for growth and expansion.
- Consulted with customers to assess needs and propose optimal solutions.
- Increased client satisfaction by delivering high-quality products and services tailored to individual needs.
- Negotiated contracts with vendors and suppliers, ensuring favorable terms for the business.
- Built a solid reputation in the industry through consistent delivery of excellent workmanship and professionalism.
- Developed strong professional relationships with clients, leading to repeat business and referrals.
- Implemented marketing strategies that effectively promoted services and attracted new clients.
- Collaborated with other professionals on projects to provide comprehensive solutions for clients.
- Entered income and expense details into business databases to track purchases and address variances.
- Managed all financial aspects of the business, including invoicing, budgeting, and tax preparation.
- Continuously updated knowledge on industry trends and best practices through attending conferences and workshops.
- Strengthened brand visibility via strategic networking at industry events.
- Implemented organizational systems that streamlined workflow processes within the sole proprietorship.
- Provided elite customer service by resolving escalated problems and calmly responding to shifting priorities.
- Evaluated sales reports and financial statements to manage cash flow and develop techniques to improve business.
Culinary Instructor
International School for Hotel & Restaurant Management
Bacoor
06.2013 - 03.2014
Sales Manager (Part Time)
Silang Cavite Coffee Roasting Company (SILCA)
Silang
05.2012 - 05.2013
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
- Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
Program Head
College of International Hospitality Management Laguna College
San Pablo City
09.2011 - 03.2012
- Managed cross-functional teams for successful project completion within deadlines and budgets.
- Collaborated with business leadership to set priorities based on business needs, resource capacity and risk exposure.
- Developed and maintained logistics workflows, procedures and reports.
- Built teams to address project goals and objectives for multiple projects.
- Met with project stakeholders on regular basis to assess progress and make adjustments.
- Developed strategic plans, setting clear objectives and achievable milestones for the team.
- Conducted comprehensive program evaluations, identifying areas for improvement and recommending actionable solutions.
- Spearheaded innovative problem-solving techniques that addressed challenges head-on, resulting in effective resolution measures.
- Enhanced project visibility with regular status updates, leading to increased stakeholder engagement.
College Instructor / Int’l. Practicum Coordinator
University of Perpetual Help System DALTA
Bacoor
03.2009 - 06.2011
- Administered exams and assignments to monitor student understanding and progress, implementing systems to fix blocks in comprehension or learning.
- Designed course materials that aligned with learning objectives while also meeting diverse learning needs of the student population.
- Incorporated real-world examples into lessons to make complex concepts more accessible and engaging for students.
- Conducted assessments of student progress, using data to inform instructional decisions and adapt lesson plans accordingly.
- Mentored new faculty members to promote professional growth and enhance the overall teaching community.
- Presented at conferences or other professional events on topics related to field expertise or pedagogical innovations in higher education settings.
- Established and maintained inclusive, collegial and collaborative culture within classroom.
Sales Manager
Salah Al Hashimi Hospitality L.L.C.
Dubai
09.2005 - 11.2008
- Conduct Product Presentation to prospective clients
- Conduct Project Analysis
- Assess customer needs and offer solutions
- Review market trends and update the clients accordingly
- Formulate Sales Report on a monthly and annual basis
- Develop action plans to achieve sales target
- Build & maintain good customer relationship and after sales service
- (Hotel Supplies Division)
- Projects handled: Burj Al Arab “JUNSAI” Japanese Restaurant, Hotel JAL Fujairah (Japan Airline owned), Jormand Hotel Apartment, Oaks Liwa Heights Hotel Apartment (JLT), Tiara Hotel, Westin Mina Seyahi, Atlantis The Royal Hotel
- Key Clients: Jumeirah Group (Burj Al Arab, Bab Al Shams, Jumeirah Beach Hotel), Starwood Properties (Sheraton Hotels, Le Meridien Hotels), Hilton Group, Ritz Carlton, Dusit Residence, Al Murooj Rotana, Jumeira Rotana, Al Mansil/Qamardeen Hotel, Shangri-la Hotel, Fairmont Hotel, Radisson SAS Deira, Intercon Hotel (Dubai Festival City), Capital Club (Dubai Int’l. Financial Center), Cairncross Martin (Hospitality Consultancy), Al Hamra Fort Hotel (Ras Al Khaima), Hilton Ras Al Khaima, Cove Rotana Fujairah, Hotel JAL Fujairah, Le Meridian Al Aqah, Fujairah Rotana, Hilton Fujairah
- Prepared sales presentations for clients showing success and credibility of products.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Organized promotional events and interacted with community to increase sales volume.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Department Head
University of Perpetual Help- System DALTA
Bacoor
03.2001 - 06.2005
- Ensure and maintain the high-quality standard of education within the College of International Hospitality Management and College of Tourism.
- Hire qualified Instructors and Professors for the College.
- Develop curriculum and outline for courses.
- Conduct regular meeting with the professors for updates on the trend and style of teaching and other relevant matters.
- Organize and approve the proposals for the Annual Educational Tour & Seminar of the College in the various historical areas in the Philippines.
- Assist the University Registrar on the evaluation of candidates for graduation within the College of Hotel & Restaurant Management and College of Tourism.
- Part of the Marketing Team of the University.
Instructor / College Chairman
University of Perpetual Help- System DALTA
Bacoor
03.2001 - 06.2005
- Handling 10 major subjects under the College of HRM and College of Tourism.
- Teach students using a systematic plan of lectures, demonstrations, discussion group, laboratory work, seminars, case studies, field assignment and independent of group projects.
- Prepare and administer and mark tests and papers to evaluate students’ progress.
- Advise students on program curricula and career decisions.
- Provide individual tutorial/remedial instructions.
- Supervise independent or group, field placements, and On-the Job Training.
- Supervise teaching assistants.
Hotel & Restaurant Practicum Coordinator / Int’l Practicum Training Program Coordinator
University of Perpetual Help- System DALTA
Bacoor
03.2001 - 06.2005
- Facilitate Student Trainees for the Local Training Program within the Hotel and Restaurant Industry.
- Facilitate Student Trainees for the Overseas training Program for Singapore and USA.
- Meet with the representatives of different International Placement Agencies that render International Training Program based on the University by Laws.
- Conduct ocular inspection of the facilities and welfare of the trainees abroad.
- Evaluate student trainees based on feedback from the employer and actual physical inspection.
Senior Loan & Sales Evaluator
ACM Landholdings, Inc.
City of Makati
10.1998 - 01.2001
Laundry Attendant/ Housekeeper
Century Park Sheraton Hotel
Malate
07.1994 - 08.1998
- Demonstrated strong attention-to-detail when folding clean linens according to hotel standards.
- Contributed to workplace safety by following established protocols for handling hazardous chemicals used in the laundering process.
- Kept track of laundered items using an efficient tagging system to prevent loss or mix-ups during the cleaning process.
- Operated commercial-grade washing machines and dryers safely, adhering to manufacturer guidelines and best practices.
- Handled delicate garments with care, utilizing specialized cleaning methods to preserve fabric integrity and appearance.
- Assisted with cleaning and maintenance of laundry equipment to keep machines in proper working order.
Education
Bachelor of Science - Hotel & Restaurant Management
Philippines Women’s University
Manila03.1994
Skills
- Customer relationship management
- Customer retention
- Client acquisition
- Sales Leadership
- Product demonstration
- Salesforce
- New customer prospecting
- Customer Service
- Customer relations
- Sales planning
- Client relationship management
- Sales reporting
- Staff management
- Sales tracking
- Lead generation
- Sales operation
- Market research
- Sales team training
- Relationship building
- Account management
- Product knowledge
- Direct sales
- Pipeline management
- Motivational skills
- Goals and performance
- Verbal and written communication
- Sales process
- Sales processes
- Marketing strategy
- Goal setting
Affiliations
- Knights of Columbus Council 17001
- Reserved Philippine Army, Corporal
- Council of Hotel & Restaurant Educators of the Philippines (COHREP)
- ROTARACT (Panday Pira)
- Association of Administrators in Hospitality, Hotel & Restaurant Management Educational Institutions (AAHRMEI)
- UPHR- Molino Campus College Faculty Club, 2003-2004, Director
- UPHR- Molino Campus College Faculty Club, 2009 to 2010, Member
Custom Section
(046) 458-6780
Training
- Real Estate Brokerage Training for New Salespersons (Real Estate Brokerage Training Entry Level (12 Unit) – PREVAIL
- Basic Facebook Marketing For Online Business – Business Coach Inc.
- Construction Occupational Safety & Health (COSH) – Aylion-Delos Reyes Safety Mgnt. Consultancy Services
- Fundamentals of Sanitation Focused on Hazard Analysis Critical Control Point (HACCP) for Food Service Establishment & HRM Professors – Ateneo De Manila
- Formal Table Setting & FIDELIO Demonstration & Seminar on Front Office Operation - Century Park Hotel Manila.
- Cost Control Program for the Food Service Industry - Manila Diamond Hotel
- Responsive Practicum Training Program: Region IV Innovative Thrust for Hospitality Education – COHREP
- Educational Leader as Business Manager – UPHR Las Pinas
- Earn Miles Through Sales Program – UPHR Molino, Bacoor, Cavite
- How To Conduct Classroom Observation – UPHR Calamba, Laguna
- Tourism & Hospitality: Windows of Diverse Opportunities - UPHR Molino, Bacoor Cavite
- Training on Advance Pizza Making – Cavite Culinary Arts Center
- Aviation Security Specialist – Fort Bonifacio & NAIA Manila
- On-the-job Training in all Department of the Century Park Sheraton Manila (500 hours)
- On-the-job Training in all Restaurant including Kitchen of the Century Park Sheraton Manila (300 hours)
Languages
English
Intermediate
Personal Information
- Age: 54
- Spouse's Name: Rosalinda D. Alicdan
- Date of birth: 03/28/72
- Place of birth: Cavite
Timeline
Sales Head
Tree House Properties and Development Corp.
07.2023 - 04.2026
Sales and Marketing Officer
Pacifica Homes Development Corp.
11.2018 - 07.2023
Branch Administrator
Datamex Institute of Computer Technology
06.2016 - 10.2018
College Instructor / HRM Community Outreach Program Coordinator
Emilio Aguinaldo College
06.2014 - 05.2016
Consultant (Part Time)
Sunmagic Tours and Training Services
03.2014 - 11.2018
Culinary Instructor
International School for Hotel & Restaurant Management
06.2013 - 03.2014
Sales Manager (Part Time)
Silang Cavite Coffee Roasting Company (SILCA)
05.2012 - 05.2013
Program Head
College of International Hospitality Management Laguna College
09.2011 - 03.2012
Sole Proprietor
Khif Halek Educational Tours & Training Services
12.2009 - 10.2014
College Instructor / Int’l. Practicum Coordinator
University of Perpetual Help System DALTA
03.2009 - 06.2011
Sales Manager
Salah Al Hashimi Hospitality L.L.C.
09.2005 - 11.2008
Department Head
University of Perpetual Help- System DALTA
03.2001 - 06.2005
Instructor / College Chairman
University of Perpetual Help- System DALTA
03.2001 - 06.2005
Hotel & Restaurant Practicum Coordinator / Int’l Practicum Training Program Coordinator
University of Perpetual Help- System DALTA
03.2001 - 06.2005
Senior Loan & Sales Evaluator
ACM Landholdings, Inc.
10.1998 - 01.2001
Laundry Attendant/ Housekeeper
Century Park Sheraton Hotel
07.1994 - 08.1998
Bachelor of Science - Hotel & Restaurant Management
Philippines Women’s University