Summary
Overview
Work History
Education
Skills
Timeline
Generic
Ricardo Alaban Jr.

Ricardo Alaban Jr.

Area Sales Manager/Performance Manager
Lamberto St, B. De La Cruz Compound, Bgy. San Isidro, Paranaque City,METRO MANILA

Summary

Enthusiastic management professional with demonstrated success supervising staff and building teams. Proven history of achieving sales goals by monitoring employee performance and coaching staff on effective sales methods. Skilled in solving complicated issues and making proactive operational changes.

Overview

20
20
years of professional experience
9
9
years of post-secondary education

Work History

Performance Manager

Compasia Technology Philippines Inc.
06.2025 - Current

Build and maintain strong, collaborative relationships with partner dealers to drive trade-in business growth.

  • Oversee and manage the performance of Partner Specialists and promoters assigned to various dealer accounts nationwide.
  • Prepare comprehensive training materials including revalida and marketing communications for Partner Specialists to ensure the effective cascading of new promotions and initiatives.
  • Extract and analyze key performance data from our app, formulate action plans and present weekly performance results to region and Company President in Malaysia.
  • Formulate effective sales strategies boost trade-in performance across all stores.
  • Provide weekly performance reports to stores. identifying key focus areas for improvement and developing focused stores for growth.
  • Conduct regular meetings with partner dealers to address problems, identify challenges and provide effective solutions.

Area Sales Manager

Dito Telecommunity
11.2024 - 05.2025
  • Responsible for driving sales growth and expanding market presence through strategic partnerships within key B2B Channels such as Master Distributors, Community Partners (Mini-Distributor), Broadband Business Partners, Device Retail Partners and License Stores.
  • General Trade: Develop and maintain strong relationships with Master Distributors within assigned territories. Provide comprehensive product and sales training to distributor agents. Drive new store recruitment and expand distributor network. Ensure efficient inventory management and optimal service delivery. Monitor distributor performance and implement sales strategies to achieve sales targets.
  • Retail Trade: Identify, recruit and negotiate agreements with key Device Retail Partners (telco stalls in malls). Ensure effective product placement, merchandising and sales execution. Provide ongoing support and training to retail partner staff. Monitor retail partner performance and implement sales strategies to maximize sales.
  • License Store: Ensure that License Stores are operating within company guidelines. Provide support for sales and marketing activities. Monitor performance and implement strategies to maximize sales.
  • DITO Experience Store (Own Store): Responsible for driving sales and achieving sales target of the handled store. Focus on maximizing store performance, building strong relationships with store managers and staff and ensuring excellent customer experience.


Store Manager

Dito Telecommunity
01.2024 - 10.2024
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Assisted with hiring, training and mentoring new staff members.
  • Completed point of sale opening and closing procedures.
  • Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
  • Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.

Owner

Cloudie's Scents Online Shop
05.2023 - 01.2024
  • Managed day-to-day business operations.
  • Consistently achieved and maintained excellent seller ratings on Shopee, Lazada, and TikTok platforms by ensuring timely responses to customer inquiries, adhering to shipping deadlines, and maintaining adequate inventory levels.
  • Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.

Retail Store Manager

Smart Communications, Inc
02.2015 - 04.2023


People Management

  • Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.


Sales Management

  • Ensured profitability of store and maintaining its positive PnL.
  • Exceeded sales goals, 100% and up sales achievement vs target for Cellular New Connect Volume, Revenue and Retention.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Implemented specific actionable initiatives to drive sales and ensure consistent achievement of sales targets
  • Monitored and assessed sales projects performances and executed A3 process to strengthen and maintain relevance of program.


Customer Service and Account Management

  • Served as Relationship Manager for Infinity Plan Holders, VIP subscribers and endorsed accounts from company heads, politicians and company ambassadors.
  • Maintained customer satisfaction with quick and professional handling.
  • Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.


Cash And Inventory Control Management.

  • Performed start and end of day cashiering authentications through CSP Platforms.
  • Resolved cash and credit card collection variances through credit memo adjustment.
  • Performed periodic audit of all inventoriable items in store vault.
  • Used SAP as primary tools in inventory related transactions such as stock requests, delivery confirmation of units from warehouse and pull-out of items.


Credit Management

  • Performed validation of applications from subscribers applying for postpaid lines and made recommendation based on existing credit policy of the company.

Customer and Sales Officer, Team Lead

Smart Communications, Inc.
05.2009 - 01.2015
  • Responsible in 100% sales achievement of individual New Connect, Revenue and Retention targets for Smart Cellular, wireless and wired Broadband.
  • Handled all inquiries and aftersales transactions of customers such as billing interpretation, disputes and escalations, mobile and broadband devices configurations.
  • Sales champion awarded twice Best Customer and Sales Officer for South NCR region.

Lead Cashier

Smart Communications, Inc.
05.2007 - 06.2009
  • Responsible for overall cashiering operations of store.
  • Performed start of day checklist, cash, credit card, checks and CTW payment acceptance, bank deposits, refunds, reconciliation of variances, payment machine operations, POS settlement and end of day reports.

Validation Officer

Smart Communications, Inc.
03.2007 - 05.2007
  • Responsible for thorough evaluation of postpaid applications endorsed by Sales Officers and Agents.
  • Performed call outs to applicants and second party, checked completeness of information indicated in application form, verified authenticity of documents submitted like IDs, proof of address, proof of financial capacity, checked blacklisting and fraud gallery files.
  • Made recommendations based on existing credit policy.

Customer Care Officer

Proserve Multi-Resources Specialists / Smart Communications, Inc
10.2005 - 03.2007
  • Responsible for answering customer queries, processed aftersales transactions in various office tools and managed irate subscribers.
  • Technical point person responsible for mobile phones configurations, repair and replacement.


Research Assistant

Delos Reyes Law Firm
06.2005 - 10.2005
  • Created surveys and questionnaires to collect data for research projects.
  • Recorded and analyzed data to produce reports of results.

Education

Master of Science - Environmental Management

Palawan State University
Puerto Princesa City, Province Of Palawan, Philippines
06.2004 - 10.2005

Bachelor of Science - Environmental Science

Palawan State University
Puerto Princesa City, Province Of Palawan, Philippines
06.2000 - 04.2004

High School Diploma -

Palawan National School (Special Science Class)
Puerto Princesa City, Province Of Palawan, Philippines
06.1996 - 04.2000

Skills

Strong multi-tasking

Sales team supervision

Relationship building

Territory management

Sales presentations

Competitor analysis

Sales tracking

Sales training

Key account growth

Account monitoring

Sales presentation

Territory and account management

Timeline

Performance Manager

Compasia Technology Philippines Inc.
06.2025 - Current

Area Sales Manager

Dito Telecommunity
11.2024 - 05.2025

Store Manager

Dito Telecommunity
01.2024 - 10.2024

Owner

Cloudie's Scents Online Shop
05.2023 - 01.2024

Retail Store Manager

Smart Communications, Inc
02.2015 - 04.2023

Customer and Sales Officer, Team Lead

Smart Communications, Inc.
05.2009 - 01.2015

Lead Cashier

Smart Communications, Inc.
05.2007 - 06.2009

Validation Officer

Smart Communications, Inc.
03.2007 - 05.2007

Customer Care Officer

Proserve Multi-Resources Specialists / Smart Communications, Inc
10.2005 - 03.2007

Research Assistant

Delos Reyes Law Firm
06.2005 - 10.2005

Master of Science - Environmental Management

Palawan State University
06.2004 - 10.2005

Bachelor of Science - Environmental Science

Palawan State University
06.2000 - 04.2004

High School Diploma -

Palawan National School (Special Science Class)
06.1996 - 04.2000
Ricardo Alaban Jr.Area Sales Manager/Performance Manager