Ivy Kristine Sison

• Develop and implement strategic marketing campaigns, achieving a monthly sales increase exceeding 15% and 20% growth in foot traffic
• Manage a marketing budget representing 3% of total sales while ensuring cost efficiency and optimal results
• Direct the business development team, establishing corporate partnerships that generates 2M in additional monthly revenue
• Ensure consistency, timeliness, and relevance of brand messaging across all channels
• Oversee retail and digital marketing initiatives, including SEO/SEM, email and social media campaigns, display advertising efforts, and the utilization of marketing databases

• Write engaging, experience-driven articles aimed at increasing brand visibility and establishing credibility
• Conduct comprehensive research on motorcycles to support the creation of informative and accurate content and monitor audience feedback and trends to refine future content strategies effectively
• Utilize social media platforms to promote articles, expand audience reach, and enhance engagement with target readers.

• Organized and executed a grand launch event with attendance surpassing 2,000 motorcycle riders, resulting in the acquisition of over 30 new members within the first month
• Consistently secured a minimum of 20 new members monthly through strategic promotion and acquisition efforts despite operating with a minimal marketing team of two members
• Designed and implemented targeted sales strategies and advertising campaigns to enhance market presence and drive growth

• Successfully kickstarted influencer marketing campaigns that propelled the brand back into the spotlight, making it a household name once again
• Increased ecommerce sales through cohesive and consistent marketing communications strategy
• Directed a team of five marketing professionals with clear and concise guidance by implementing structured project timelines and regular check-ins

• Managed and grew the network of Key Opinion Leaders (KOLs) and ensured KPI’s are met
• Enhanced brand presence in various online parent forums
• Provided expert guidance as a resource speaker for parent-related seminars
• Hosted and influenced audiences through dynamic Facebook and Lazada live-streaming sessions

• Managed the annual budget by focusing on high-impact initiatives that consistently delivered more than 100% value in exposure
• Developed and implemented both online and offline strategies to enhance brand perception and visibility for infant brands
• Collaborated with the sales force by delivering motivational training programs, effective communications, and impactful presentations to achieve sales targets for assigned brands
• Increased brand awareness on social media through content creation initiatives and collaborations with Key Opinion Leaders (KOLs); developed dynamic campaigns on platforms such as Facebook and Instagram.

• Directed daily operations to ensure optimal performance, profitability, and alignment with organizational goals
• Provided strategic leadership to the Accounts Team, driving them to surpass both quarterly and annual sales targets
• Streamlined support services by enhancing efficiency through refined processes and improved interdepartmental collaboration

• Successfully led marketing initiatives that increased patient acquisition by 20% through a multi-channel approach
• Played a key role during the ISO certification process by streamlining marketing processes to meet the necessary standards for certification.
• Responsible for maintaining consistency across all marketing communications

• Led local marketing campaigns that resulted in a 30% increase in foot traffic month-over-month
• Administered the marketing budget with meticulous oversight, promoting financial prudence and strategic resource distribution
• Conducted in-depth competitor research and customer analysis to deepen consumer understanding

• Member of the pioneering team of Dean and Deluca
• Consistently achieved daily performance targets through focused execution of assigned tasks and maintaining high level of product knowledge
• Enhanced store profitability by actively promoting upselling opportunities and implementing strategies to boost sales

• Strategically expanded the sales pipeline that contributed over 20 million in annual sales by identifying and cultivating new leads and referrals
• Established and maintained communication channels with clients, partners, and suppliers to ensure alignment with goals and high satisfaction levels
• Delivered persuasive pitches and technical presentations

• Acted as the primary point of contact for the President, facilitating effective communication with internal and external stakeholders.
• Provided high-level executive support by managing calendars, scheduling meetings, and coordinating detailed travel itineraries.