Rhonnel Mascuñana

Benchmark Marketing Corp., Bacolod City ( Dec 2024 - current)

Golden Brew Marketing Inc., Cebu City (Sept 2022 - 2024)

Costner Trading Corp., Kalibo, Panay (Sept 2020 - 2022)

• Market Territory Expansion: Overseeing and growing the sales and distribution network for key beverage products.
• Developing and implementing effective marketing and promotional strategies to achieve aggressive sales targets.
• Cross-Functional Operations: Seamlessly coordinating with logistics, finance, HR, and operations teams to ensure efficient delivery and service.
• Established and maintained relationships with key distributors and retailers in assigned territory.

• Responsible of overseeing and managing if the business is operating to its fullest and by using the least of resources. - provided double digit growth year on year, get quality result and suggest effective procedures for improving the process.
• Created sales commission and procedures to ensure compliance.
• Managed a team of 54 employees, providing guidance, coaching and feedback to ensure high performance and job satisfaction.
• Developed training programs for staff, fostering skill development and performance improvement.

• To develop and grow distributor sales in line with company's objective.
• Establish and maintain effective working relationships with the business partner.
• Worked with 6 Distributor and sales team to develop and implement strategies to aid increase in distribution and sales.

• Generates sales for accounts and reach the company sales target. -Identify new sales opportunities within existing accounts to retain good relationship with customers.
• Developed and maintained relationships with key outlets by providing better service, resulting in positive sales volume and collection.

• Promoting sales through regular visit to customers. -Increasing and maintaining the existing customers in the area assigned and maintains sufficient stock in the van in order to fill requirements of customers.
• Following standard Basic call procedure, pipelining of new products and opening new outlets.

• Worked as working student to help finance my day-to-day expenses, this helped me develop my suggestive selling skills. -Salesmanship was crafted, started as service crew and got promoted as crew trainer after a few months.