Rhesa Rebekah Reyes

• Implemented vibrant online & offline promotional strategies for Bilibili's Philippine debut.
• Established partnerships with local media outlets to increase viewership and platform awareness.
• Developed an efficient content management system to optimize organization and accessibility of resources.

• Developed and executed market-specific content programming for TikTok Philippines.
• Managed viral content strategies, driving higher user interaction rates.
• Developed innovative strategies for high-performing TikTok campaigns.
• Oversaw strategic partnerships with news outlets, reinforcing TikTok PH's media presence.

• Contributed to station's award-winning coverage of the COVID pandemic through careful diligent research, thorough reporting, and sharp storytelling skills.
• Pioneered the pivot towards innovative digital journalism reaching more audience while battling the spread of fake news
• Authored investigative special reports for ABS-CBN News Digital and served as multi-platform reporter tackling human interest stories across features, government, crime, and disaster coverage.

• Increased brand awareness by designing and executing targeted media campaigns ensuring smooth end-to-end processes.
• Managed budgets and timelines for multiple media projects, ensuring timely delivery and cost-efficiency.
• Analyzed campaign data to identify opportunities for growth, refining strategies accordingly for maximum impact and delivered comprehensive reports to stakeholders, detailing campaign performance metrics and providing valuable insights for future initiatives.

• Reported from the frontlines of major disasters that struck Southeast Asia Super Typhoon Haiyan (Yolanda) and Typhoon Ondoy.
• Analyzed complex issues to present clear, understandable reports that resonated with diverse audiences.
• Developed strong relationships with sources to ensure access to exclusive stories and vital information.

Researched and produced award-winning Philippine documentaries that tackled & exposed country-wide issues focused mainly on socio-political issues.