Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

RHENNS GIRAY

Pasig City
RHENNS GIRAY

Summary

Results-oriented Sales Development Representative with 3 years of remote experience driving revenue pipelines through strategic outbound sales campaigns, high-impact lead generation, and CRM automation. Expert in data-driven outreach using sales intelligence tools and campaign optimization through A/B testing.


With over a decade of prior success in franchise development and market expansion, brings a unique blend of B2B sales execution and business growth strategy. Ready to contribute to a remote-first team seeking measurable sales results and scalable pipeline performance.

Overview

22
years of professional experience

Work History

Lunas Consulting

Sales Development Representative (Remote)
04.2022 - Current

Job overview

Launched 50+ outbound campaigns with tailored ICPs, resulting in 300+ qualified meetings

  • Generated $100K+ average sales pipeline per client per month
  • Boosted email reply rates by 30% through deep personalization and A/B testing
  • Reduced bounce rates by 40% by cleaning data and optimizing sender reputation via GlockApps
  • Improved conversion rates by 25% through continuous cadence optimization
  • Delivered detailed weekly performance reports that influenced campaign pivots
  • Clients include: CleanHub, SimpliRFP, Mammoth CPG, Kodeco, Sully.ai, Plytrix Analytics, Yala Impact, and FasterLines

Culinactive Recipes Inc. (Chopstop / Adobo Connection / Sisig Society)

Senior Manager – Business Development
01.2012 - 04.2024

Job overview

  • Closed 90+ franchise deals, generating ₱50M+ in total contract value
  • Led international franchise negotiations, adding ₱2M+ to top-line revenue
  • Scaled footprint across major cities, increasing brand reach by 70%
  • Cut site acquisition time by 50% via refined lease scouting methods
  • Supervised cross-functional expansion projects across 3 brands

Del Sol Foods Inc. (Goodah!)

Franchise Development Manager
01.2010 - 01.2012

Job overview

  • Initiated and closed 11 franchise units in under 12 months, generating ₱10M+ in fees
  • Reduced onboarding time by 30% by revamping franchise kits and processes
  • Introduced site vetting system that improved location success rate by 40%

Dermaline Inc.

Franchise Development Manager
01.2008 - 01.2009

Job overview

  • Improved regional sales by 20% through branch performance programs
  • Managed 5 corporate and 22 franchise branches with centralized SOPs
  • Increased team productivity by 35% via incentive-based campaigns

MTC Academy

Franchise Operations Officer
01.2004 - 01.2008

Job overview

  • Coordinated launch and support of 32 franchise schools nationwide
  • Reduced partner churn by 20% through improved operational audits and training

Al Madameek Trading

Administrative Officer
01.2003 - 01.2004

Job overview

  • Streamlined sales reporting processes and inventory control in high-volume retail

Education

Centro Escolar University

Bachelor of Science in Commerce from Computer Science and Information System
01.1999

Skills

Lead generation

CRM management

Leads prospecting

Email outreach

CRM tracking

Outbound sales management

Pipeline management

Business development

Lead qualification

Teamwork and collaboration

Multitasking

Organizational skills

Adaptability and flexibility

Sales cycle management

Work Type

Full TimePart TimeContract Work

Work Location

Remote

Timeline

Sales Development Representative (Remote)

Lunas Consulting
04.2022 - Current

Senior Manager – Business Development

Culinactive Recipes Inc. (Chopstop / Adobo Connection / Sisig Society)
01.2012 - 04.2024

Franchise Development Manager

Del Sol Foods Inc. (Goodah!)
01.2010 - 01.2012

Franchise Development Manager

Dermaline Inc.
01.2008 - 01.2009

Franchise Operations Officer

MTC Academy
01.2004 - 01.2008

Administrative Officer

Al Madameek Trading
01.2003 - 01.2004

Centro Escolar University

Bachelor of Science in Commerce from Computer Science and Information System
RHENNS GIRAY