Rhainelle Kyra Baricaua
Product Specialist / Digital Marketing
Parañaque
Summary
Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset.
Overview
11
11
years of professional experience
8
8
years of post-secondary education
2
2
Languages
Work History
Senior Product Specialist
Esco Micro Pte. Ltd | Esco Philippines Inc.
Pasay City
09.2018
- Continually expanded knowledge of Airflow Containment Equipment.
- Created customized marketing materials to increase product awareness.
- Assisted with demonstrations for Fume hoods to showcase functionality.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Liaised between customers and manufacturing to design new product.
- Trained and provided coaching to 8 junior team members
Team Lead for Company's Rebranding
Esco Philippines Inc.
Pasay City, Philippines
09.2018 - Current
- Gained strong leadership skills by managing projects from start to finish.
- Designed strategic plan for component development practices to support future projects.
- Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
- Coordinated with developers and designers to confirm websites are user-friendly, visually appealing and optimized for SEO.
- Directed and supervised team of 8 engaged in content creation and product development.
- Built strong relationships with customers through positive attitude and attentive response.
- Managed leave requests and absences and arranged covers to facilitate smooth flow of operations
Global Marketing Communications
Esco Philippines Inc.
Pasay City, Philippines
09.2018 - Current
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Optimized email campaigns to increase open and click-through rates.
- Wrote and distributed press releases to increase brand visibility.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Conducted market research to identify new opportunities and target markets.
- Improved website visibility through development and implementation of SEO strategies.
- Devised content strategy to effectively engage target audiences.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Product Specialist
Esco Philippines Inc.
11.2014 - 09.2018
- Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
- Trained and mentored new sales representatives.
- Developed and implemented marketing plans to increase brand awareness and drive sales.
- Collaborated with cross-functional teams to identify and address customer needs.
- Selected correct products based on customer needs, product specifications and applicable regulations.
Laboratory Analyst Intern
Intertek
05.2013 - 06.2013
- Prepared samples and assisted laboratory personnel in performing qualitative and quantitative analysis using analytical instruments, techniques and methods.
- Performed testing and quality control using approved laboratory procedures and instrumentation.
Education
Bachelor of Science - Chemistry
De La Salle University
Manila 05.2009 - 10.2013
Secondary Education -
St. Paul College of Parañaque
Metro Manila, Philippines 06.2005 - 03.2009
Skills
Digital Marketing (SEO, Social media)PresentationCommunication
Campaign Management
Product Launches
Teamwork and Collaboration
Supervision and Leadership
Timeline
Senior Product Specialist
Esco Micro Pte. Ltd | Esco Philippines Inc.
09.2018
Team Lead for Company's Rebranding
Esco Philippines Inc.
09.2018 - Current
Global Marketing Communications
Esco Philippines Inc.
09.2018 - Current
Product Specialist
Esco Philippines Inc.
11.2014 - 09.2018
Laboratory Analyst Intern
Intertek
05.2013 - 06.2013
Bachelor of Science - Chemistry
De La Salle University
05.2009 - 10.2013
Secondary Education -
St. Paul College of Parañaque
06.2005 - 03.2009