RENZ ANTONI H. OCAMPO
Product Associate
Quezon City
Summary
Renz is a product associate with 16 years of experience in the pharmaceutical industry (11 years in field operations, 5 years in ethical and direct-to-consumer product management), who develops and implements marketing strategies and, innovates and executes projects through the application of the comprehensive brand, market, and customer knowledge.
Overview
17
17
years of professional experience
4
4
years of post-secondary education
5
5
Certifications
Work History
PRODUCT ASSOCIATE
Unilab Inc.
11.2018 - Current
- Penetrated target segments through use of strategic marketing initiatives
- Created brand positioning and messaging to various customer segments; Ethical, TV and Digital
- Led marketing initiatives to increase brand share in relevant markets and to achieve internal and external brand goals
- Communicated brand strategies and positioning to field operations and developed marketing tools to support promotion initiatives
- Performed market research to identify the target market, market conditions, customer behavior, industry trends, and competition
- Completed strategic market planning, collected and analyzed data, and worked on developing and implementing new brand strategies
- Designed detailed questionnaires and surveys, conducted business forecasts, and participated in business presentations with managers and executives
- Coordinated successful product launches with detailed planning, execution, and follow-up efforts to ensure maximum impact in the market.
PRODUCT PROMOTIONS ASSOCIATE
11.2007 - 11.2018
- Promoted Biofemme’s women’s health portfolio and services to healthcare professionals
- Implemented effective MD engagements through marketing and operations-led programs
- Executed business directions in the territory through planning, mapping, and identifying business opportunities.
Education
Bachelor of Science in Pharmacy -
University of Santo Tomas
Espana, Manila 01.2003 - 04.2007
Skills
- Data Analysis
- Product Strategy Development
- Problem-Solving
- Interdisciplinary Collaboration
- Engaging with Diverse Customers
- Interpersonal Communication
- Budget Management
- Sales expertise
- Self Motivation
- Decision-Making
- Customer Service
Certification
CDM Digital Marketing Fundamentals (2021)
State
Metro Manila
Zip
Philippines
City
Quezon City
References
- KRISTINE VERONICA C. MARTINEZ, Marketing Director, Unilab Inc, 0917 820 7022
- NICOLO M. GUTIERREZ, Assistant Product Manager, Unilab Inc, 0917 862 9823
- KRISTINA S. SAMANIEGO, Product Manager, Unilab Inc, 0917 854 0414
- ROBERTO ALBERTO LUIS V. BARRETTO, Former Product Manager, Unilab Inc, 0917 536 9712
- GRACE G. BUENAVENTURA, Operations Manager, Unilab Inc, 0917 873 9591
Accomplishments
- Launch of New Calciumade TVC (Breakdate: June 9, 2024)
- Launched NPD Dienogest RILIZ (April 2024)
- Launched ILAW Digital Couponing Program (May 2021)
- Developed portfolio strategies for ethical brands
- Gained 4 percentage points from the market leader, Caltrate (2023)
- Achieved market leadership for Alendra in 2023
- Managed multiple brands in the Women's Health Market (Calcium, Hematinics, Bone Calcium Regulators, Pre and Post Natal Multivitamins, Anti-infectives)
Timeline
PRODUCT ASSOCIATE
Unilab Inc.
11.2018 - Current
PRODUCT PROMOTIONS ASSOCIATE
11.2007 - 11.2018
Bachelor of Science in Pharmacy -
University of Santo Tomas
01.2003 - 04.2007
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