Renelle Queano
Product Manager
Quezon City
Summary
Motivated professional with extensive experience in product sales and distribution. Possesses unmatched leadership and strategy skills to maximize company revenue. Expertise in management, marketing strategies and merchandising.
Overview
10
10
years of professional experience
Work History
Product Manager
HAIER ELECTRICAL APPLIANCES PHILIPPINES INC.
4 2023 - 2 2024
- Creating overall strategy for all Washing Machine Category
- Ensures the profitability and improving the product mix of washing machine category
- In charge of forecasting and stocks order
- Focusing on Brand building in the Philippines.
Product Marketing Head
ELECTROLUX PHILIPPINES
09.2022 - 03.2023
- Creating overall strategy for all categories of Electrolux in the Philippines
- Working with regional office on the global direction of Electrolux
- Creating a program that will push sell-out in the stores
- Ensures the profitability of the brand
- In charge on the forecasting of the stocks order and target sales for the year.
Product Manager - AV
LG ELECTRONICS PHILIPPINES
03.2020 - 09.2022
- Building the product business by making strategies
- Making strategic plans on how you will make your stores and brands competitive in the market
- Making decisions for promos on what products that I believe will make sales
- Setting targets in every fiscal year
- Scouts market for viable distribution, monitors performance of doors and recommends appropriate actions on doors
- Ensures that overall sales and gross margin targets for the brand are met.
Senior Brand Associate
PRIMER GROUP OF COMPANIES
08.2016 - 03.2020
- Handles the brand Billabong, O’neill, Spy, Raen, Brixton and Freewaters
- Monitors their daily sales, average sales per month, inventory etc
- Doing Tie-ups with different companies in order to build the brand
- Sales conference abroad for new launch of new product
- Making strategic plans on how you will make your stores and brands competitive in the market
- Making decisions like promos on what products that I believe will make sales
- Setting targets in every fiscal year
- Ensures that overall sales and gross margin targets for the brand are met
- Conducts training for store people including brand and product to help overall performance to staff
- Keep abreast with new brands and trends in the market and observes competitors regularly for pricing and new product lines.
Business Analyst
TAO CORPORATION – TAO TECHNOLOGY
04.2013 - 02.2016
- Make a daily/weekly/monthly sales analysis for Nikon, Accs (ex
- SONY, PATRIOT, TRANSCEND etc.), LG for distribution and for retail (Allphones and Techbox)
- Inventory Analysis to identify the weekly forecast of stocks
- Field work on visiting different events for knowing the market trends and market competitors
- Coming up with conclusions or suggestions to the executive heads on leading them into a good decision for preparation for next month or next year sales strategy
- Making a monthly target for employees based on their monthly performance.
Education
Master’s Degree - Master in Business Administration
University of Santo Tomas
Tertiary - Bachelor of Science in Business Administration, Major in Business Economics
University of Santo Tomas
Secondary - College of Evangelical Ministry
New Era University
Skills
- Prioritization and Execution
- Product Vision and Strategy
- Responsive Design Approaches
- Product Roadmaps
- ROI Analysis
- Shipping New Products
- Research and trend analysis
- Competitive Analysis
- Digital Marketing
- Product Development
- Business Development
- Product Lifecycle Management
Strengths Capabilities
- 790/990- Test of English for International Communication
- Good communication and public relations skills
- Good analytical and problem-solving skills
- Good in forecasting
- Good in researching skills
- Strategic Marketing
- Good in handling Customer/clients grievances
- Willing to undergo training and development programs
- Proficient in team building, adaptive to change, willing to learn
- Proficient in using Eviews 6.0 econometric program, SPSS, SAP and MS office suit
- Good in working as an individual and as a team
References
- Mr. Dino Gilladoga, Senior Brand Manager, Primer Group of Companies, 09209535242
- Ms. Jacquelene Tan, CFO, Electrolux, 09189284912
- Rodolfo Zamora, Logistics Head, LG Electronics Philippines Inc, 09173119049
Timeline
Product Marketing Head
ELECTROLUX PHILIPPINES
09.2022 - 03.2023
Product Manager - AV
LG ELECTRONICS PHILIPPINES
03.2020 - 09.2022
Senior Brand Associate
PRIMER GROUP OF COMPANIES
08.2016 - 03.2020
Business Analyst
TAO CORPORATION – TAO TECHNOLOGY
04.2013 - 02.2016
Product Manager
HAIER ELECTRICAL APPLIANCES PHILIPPINES INC.
4 2023 - 2 2024
Master’s Degree - Master in Business Administration
University of Santo Tomas
Tertiary - Bachelor of Science in Business Administration, Major in Business Economics
University of Santo Tomas
Secondary - College of Evangelical Ministry
New Era University
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