Regina Cariño
Antipolo City
Summary
Experienced revenue management professional with over 20 years of demonstrated success in the hotel industry. Adept at optimizing revenue streams, enhancing profitability, and driving guest satisfaction through strategic revenue management techniques. Possesses a deep understanding of market dynamics, pricing strategies, and data-driven decision-making.
Overview
16
16
years of professional experience
Work History
Director of Revenue Management
Raffles and Fairmont Makati
Makati
11.2012 - 12.2023
- Drove revenue performance of a complex property which consists of a 280 room hotel (Fairmont Makati), 32 luxury suites (Raffles Makati), and 110 residential units (Raffles Residences)
- Optimized profit across all revenue streams through continuous analysis of channel distribution models, efficient management of inventory and rates, and by working closely with the Revenue Management Team to determine effective and engaging offers
- Leveraged expertise in forecasting to guide in the strategic planning and budgeting process of the hotels
- Analyzed data and developed reports to inform operational strategy and decision-making.
Director of Revenue Management
New World Makati Hotel
Makati
01.2012 - 11.2012
- Developed and implemented pricing strategies to maximize revenue growth.
- Created and maintained accurate reports on data such as demand patterns, customer segments.
- Collaborated with sales and marketing teams to ensure optimal pricing of products and services offered.
- Implemented strategic initiatives designed to increase revenue through optimization techniques such as yield management or dynamic pricing.
Revenue Manager/Revenue Trainee
InterContinental Manila
Manila
11.2009 - 01.2011
- Recommended price changes and new initiatives to boost revenues
- Forecasted monthly revenue totals and recommended actions according to financial needs
- Oversaw various elements, including competitor analysis, balancing of room inventory, management of distribution channels, and evaluation of major group booking requests
- Researched competition prices and analyzed market and industry trends to identify target audiences and new business opportunities
- Conducted Revenue Profit Optimization meetings, producing essential reports and analyses
- Oversaw daily utilization of revenue systems and provided medium-term revenue-driven staffing forecasts to all departments
- Supported Reservations and Front Office with up-selling and negotiation techniques
- Assisted in the yearly budget process, coordinating completion and review across all departments
- Provided strategic insights and tactical recommendations to the Executive Team for the formulation of the business plan.
Guest Relations Manager
InterContinental Manila
Manila
08.2007 - 11.2009
- Led all aspects of guest relations functions to achieve utmost guest satisfaction for current and prospective VIPs
- Collaborated with various departments to ensure exceptional service delivery
- Supervised the upkeep of an efficient repeat guest history system and encouraged Inter-Hotel sales and in-house facility usage
- Managed tasks including the hotel's loyalty program and regular guest welcome letters, soliciting loyalty program enrollments, and addressing special guest requests
- Held primary responsibility for overseeing and maintaining the full spectrum of services provided for the club floor and club lounge, aimed at maximizing guest contentment.
Education
Bachelor of Science (B.S.) - Business Management
De La Salle University, Manila, Philippines
Skills
- Revenue Generation
- Data analysis
- Critical thinking
- Decision making
- Strategy Development
- Sales Support
- Good communication
- Positive attitude
Accomplishments
- Fairmont Sales Team of the Year, Fairmont Makati (2022), Recognized for outstanding achievement by achieving a remarkable Revenue Growth Index (RGI) growth of 55%.
- Fairmont Masters Winner (2014), Honored as a top achiever in the prestigious Fairmont Masters Incentive Trip program for exceptional RGI results in 2014. The Masters Incentive Trip program specifically acknowledges overachieving Leaders, Sellers, and Directors of Revenue Management for their outstanding performance.
References
- Mr. David Batchelor, Senior VP of Resort Operations, Solaire Resort and Casino / email: davidbatchelor@solaireresort.com / contact no.: +639209790153
- Mr. Eugene Tamesis, Director of Sales and Marketing, Grand Hyatt BGC (previously with Raffles and Fairmont Makati) / email: eugenetamesis@gmail.com / contact no. +639175363144
- Ms. Sherly Ongkojoyo, Manager, Distribution System Support & Projects, AccorHotels / email: sherly.ongkojoyo@accor.com / contact no.: +6281310707773
- Mr. Alok Belliapa, Director of Revenue Management on Demand, AccorHotels / email: alok.belliapa@accor.com / contact no.: +919986693614
Hotel Systems
- IDeaS G3 Revenue Management System
- OPERA Cloud and OPERA V5 Property Management System
- OPERA Sales & Catering Management Software
- Cvent (formerly Lanyon) Event & Hospitality Solution
- Agency 360 and Demand 360 Business Intelligence Solutions
- Fornova Distribution Intelligence
- OTA Insight Rate Shopping Tool
- STR Competitive Benchmarking Tool
- Nor1 Upsell Platform
- In Touch BI Data Management and Business Intelligence Software
- Accor TARS
Timeline
Director of Revenue Management
Raffles and Fairmont Makati
11.2012 - 12.2023
Director of Revenue Management
New World Makati Hotel
01.2012 - 11.2012
Revenue Manager/Revenue Trainee
InterContinental Manila
11.2009 - 01.2011
Guest Relations Manager
InterContinental Manila
08.2007 - 11.2009
Bachelor of Science (B.S.) - Business Management
De La Salle University, Manila, Philippines
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