REGINA CAWATIG
LA TRINIDAD,BEN
Summary
Dedicated professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
21
21
years of professional experience
Work History
Regional Trade Marketing Manager
Converge ICT Solutions
01.2022 - Current
- Expanded distribution channels by successfully negotiating agreements with new retail partners.
- Monitored and evaluated programs and activities to measure effectiveness and recommend improvements.
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Optimized trade spend by analyzing performance data and adjusting strategies accordingly for maximum ROI.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Managed and motivated team of 7 trade marketing executives.
- Increased promotional effectiveness by regularly evaluating the performance of various tactics against established KPIs.
- Utilized data-driven insights to continuously refine trade marketing plans for improved outcomes over time.
- Created and managed social media campaigns to increase brand engagement.
- Supported the development of annual budgets, consistently achieving cost-saving targets without compromising strategic objectives.
- Achieved sales growth by identifying new business opportunities and implementing targeted trade marketing strategies.
- Collaborated closely with sales teams to ensure alignment on goals, targets, and strategic priorities for optimal results.
- Boosted brand visibility by executing innovative in-store promotions and merchandising initiatives.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Applied effective time management techniques to meet tight deadlines.
Retail Operations Manager
Porta Vaga Mall
11.2017 - 09.2021
- Assisted in recruiting, hiring and training of team members.
- Liaised with senior leadership to report damaged inventory control tracking and reporting.
- Determined layout of store merchandise for visual appeal to consumers.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
- Improved customer satisfaction ratings with attentive service, prompt issue resolution, and proactive relationship building efforts.
- Managed budgets effectively by monitoring expenses closely, identifying cost-saving opportunities, and allocating resources strategically.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Boosted overall sales performance by identifying opportunities for improvement and implementing targeted sales strategies.
Bancassurance Sales Executive
BPI-Philam Life Assurance
01.2016 - 11.2016
- Enhanced product knowledge by attending regular training sessions, staying updated on industry trends, and participating in webinars to ensure accurate information was provided to clients.
- Educated clients on insurance policies and procedures.
- Managed a diverse portfolio of clients from various backgrounds and industries, adapting sales approaches to suit their unique needs and preferences.
- Increased Bancassurance product sales by effectively identifying customer needs and presenting appropriate solutions.
- Conducted comprehensive financial needs analysis for clients to recommend suitable insurance products based on their risk profile and financial goals.
- Designed presentations and marketing materials to promote insurance products.
- Developed and implemented promotional strategies to increase customer base.
- Assisted clients in filing claims and navigating the claim settlement process, ensuring a smooth experience during difficult times.
- Built strong relationships with clients, resulting in repeat business and client referrals for new opportunities.
Leasing Manager
SM Supermalls
07.2015 - 09.2016
- Managed tenant acquisition based on market & mall requirements
- Negotiated with business owners for proposals and mall invitations.
- Boosted tenant retention rates with proactive communication strategies designed to foster long-term relationships.
- Negotiated favorable contract terms with vendors, reducing expenses for property management companies.
- Increased tenant satisfaction by addressing concerns promptly and effectively resolving issues.
- Established key relationships with potential leasers and renters.
- Optimized unit turnover times by working closely with maintenance staff to prioritize repairs and cleaning tasks.
- Responded to messages and inquiries from various parties and used well-developed active listening and open-ended questioning skills to promote quick issue resolution.
- Conducted comprehensive market research to maintain competitive pricing and ensure maximum profitability for property owners.
- Maximized rental income while minimizing expenses through effective planning and control.
- Conducted property showings to highlight features, answer questions, and redirect concerns to close contracts.
- Managed daily and weekly marketing and leasing plans.
Sales Manager
Marks And Spencers
08.2008 - 03.2015
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Managed accounts to retain existing relationships and grow share of business.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Evaluated competitor offerings to maintain a competitive edge, adapting strategies as necessary for sustained success.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Retail Store Manager
Giordano
07.2003 - 08.2008
- Enhanced customer satisfaction through training staff on exceptional customer service practices and conflict resolution techniques.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Rotated merchandise and displays to feature new products and promotions.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Assisted in recruiting, hiring and training of team members.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Improved store sales by implementing effective marketing strategies and attractive visual merchandising.
- Developed strong vendor relationships to ensure timely delivery of products while negotiating favorable terms for payments or discounts on bulk purchases.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Mentored team members to enhance professional development and accountability in workplace.
Education
MBA - Business Administration And Management
University of The Cordilleras
Baguio City, Province Of Benguet, Philippines07.2022
GED -
Singapore Institute of Retail Studies
Singapore03.2014
Bachelor of Science - Marketing
Saint Louis University
Baguio City, Province Of Benguet, Philippines04.2003
Skills
- Business Needs Analysis
- Campaign Planning
- Staff Management
- Public and Media Relations
- Product positioning
- Customer Retention Strategies
- Promotional Events
- Trade Show Marketing
- Calendar Management
- Creative and Innovative
- Customer Relationship Management (CRM)
- Market Analysis
- Marketing campaigns
- Lead Generation Campaigns
- Booth Installation
- Business Objective Analysis
- Marketing Program Management
- Budgeting and Allocation
- Strategic Planning and Alignment
- B2C Marketing
- Brand Development
- Corporate Communications
- Microsoft Office
- Multitasking
- Proposal Development
- Employee Coaching and Mentoring
- Work Planning and Prioritization
- Customer Relationship Management
- Strategic Planning
- Decision-Making
- Schedule oversight
- Performance reviewing
- Hiring and Training
- Lead Generation
- Project Planning
- Documentation And Reporting
- Customer Service
- Revenue Forecasting
- Key Performance Indicators
Timeline
Regional Trade Marketing Manager
Converge ICT Solutions
01.2022 - Current
Retail Operations Manager
Porta Vaga Mall
11.2017 - 09.2021
Bancassurance Sales Executive
BPI-Philam Life Assurance
01.2016 - 11.2016
Leasing Manager
SM Supermalls
07.2015 - 09.2016
Sales Manager
Marks And Spencers
08.2008 - 03.2015
Retail Store Manager
Giordano
07.2003 - 08.2008
MBA - Business Administration And Management
University of The Cordilleras
GED -
Singapore Institute of Retail Studies
Bachelor of Science - Marketing
Saint Louis University
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